People are also expressing less confidence in large technology companies.
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For Many Americans, Trust in Businesses Must Be Earned
About 4 in 10 US adults said that when they trust a company they go out of their way to purchase from them.
Fewer People Report Using Facebook to Evaluate Local Businesses
Most look to Google to evaluate local businesses.
Some People Are Using Voice Search to Find Local Businesses, But Few Trust the Results
In the last year, two-thirds of US consumers have used a business information site to find a new business to consider using.
Half of Local Ad Agencies Are Buying Streaming Audio
About three-quarters are also offering social media management.
Fewer Than 1 in 3 Adults Have A Lot of Confidence in Tech Companies
Confidence in major US institutions has dipped. This is per a recent survey from Gallup, which found that an average of one-third of US adults say they have “a great deal” or “quite a lot” of confidence in the 14 institutions analyzed, down from 36% in 2020. Nearly...
What Are the Big Trends in Local SEO?
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this year, according to the newest Local Search Industry Survey report from BrightLocal. More than one-third (36%) of the 550 local marketers surveyed working...
3 in 4 Spurred to Spend More At Small Businesses by Promotions
In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many negative consequences, it appears to have driven more US consumers in the direction of small businesses, with a survey [pdf] by Sendinblue showing that...
Fewer Than Half of B2B SMBs Report Shared KPIs for Marketing and Sales
Some 6 in 10 B2B SMB sales professionals think their team cooperates well with marketing – a view shared by significantly fewer of their marketing counterparts. And, when it comes to specific shared goals and initiatives, some companies are falling short while others...
4 in 10 Consumers Always Read Local Businesses’ Responses to Reviews
When it comes to influencing purchase decisions, consumers take product and business reviews to heart. But, it’s not just reviews that consumers read — close to three-quarters also read the businesses’ responses to these reviews. This is per a survey from BrightLocal...
People’s Confidence in Small Business Still Far Higher Than for Big Business
Three-quarters of the American public maintain a great deal (38%) or quite a lot (37%) of confidence in small business, per a recent survey from Gallup. This level of confidence has grown from two years ago when about two-thirds of US adults held the same degree of...
Data Hub: Coronavirus and Marketing [Updated]
Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
High-Growth Professional Services Firms Spend More on Marketing
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
What Are the Big Trends in Local SEO?
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
3 in 4 Spurred to Spend More At Small Businesses by Promotions
In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many...
Fewer Than Half of B2B SMBs Report Shared KPIs for Marketing and Sales
Some 6 in 10 B2B SMB sales professionals think their team cooperates well with marketing – a view shared by...