Healthcare marketing departments have cut media spend and paid advertising by 38.5% due to COVID-19, with many top initiatives becoming a lower priority. So reveals Binary Fountain in a new study [download page] exploring what healthcare marketing looks like at this...
Local & Directories / Small Biz Articles
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Brand Awareness is Top of Mind in Email Signature Marketing
Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales. Email signatures can also be used to drive these objectives, per a new...
Here’s What SMBs Consider When Evaluating New Technology
Nearly half (47%) of small and medium business (SMB) owners from across the globe say that finding the right technology to fit their needs is one of the factors that is constraining their business activities. So, what do SMB owners look for when choosing new...
Are Marketers Meeting the Demands of the Modern Connected Customer?
The modern connected customer has concerns and demands that, in some ways, are quite different from what they were before the digital era. So are brands confident in how they serve them? Unfortunately, a survey from CMO Council and Worldwide Partners of more than 350...
How People Get The News: TV > Radio > Social Media > Newspapers
As consumers' media behaviors shift, so are their ways of getting the news. In fact, people are about as likely to get news from a website or app as they are from watching local TV, and they're now more likely to get news from a social media site than from reading...
Local Marketers to Focus More on Organic Search As Most Feel Google is the New Local Biz “Homepage”
Almost two-thirds of local marketers (64%) agree that Google is becoming the new "homepage" for local businesses, according to The State of Local SEO Industry Report 2019 [download page] from Moz. Within that environment, it makes sense that local marketers are...
Small Businesses Not Cowed by Emerging Tech Needs; 4 in 10 Likely to Invest in New Digital Platforms
Rather than seeing the shift to digital technologies and e-commerce as a burden, many small business owners are unfazed and even seeing the disruption as a positive for their business, according to the Q3 2018 Wells Fargo/Gallup Small Business Index [pdf]. In fact,...
Americans Still Love Small Businesses; Skepticism of Big Corporations Eases Slightly
Two-thirds of the American public holds either a great deal or quite a lot of confidence in small business, reports Gallup in a recent survey. While confidence is small businesses has eased slightly from the past couple of years, it remains leaps and bounds ahead of...
Small Businesses Look to Up Their Activity on Facebook, YouTube and Instagram
Small businesses are looking to increase their time and money investments in social media this year, reports The Manifest in a survey of 351 small business owners and managers at companies in the US with fewer than 500 employees (78% with fewer than 50 employees). The...
Almost 6 in 10 Adults Say They’ve Used Voice Search to Find Local Biz Info
Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months, reports BrightLocal in its 2018 Voice Search for Local Business study. Most commonly, people are using their smartphones (56%) for voice search to...
Small Business Owners Rely Most on Email Marketing
Most small business owners are self-taught when it comes to marketing and promoting their businesses, according to results from a Constant Contact survey. And while most do some form of marketing for their businesses, fewer than half consider themselves "marketing...
Majority of Consumers Frustrated by Inaccurate Local Business Listings
Most US consumers would lost trust in a business that had incorrect or inconsistent contact details online, reports BrightLocal. And the problem appears to be quite extensive: 71% of the survey's respondents reported having felt the effect of inaccuracies found...
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
High-Growth Professional Services Firms Spend More on Marketing
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Workplace Software Buyers Rely on A Variety of Info Sources
Decision-makers rely heavily on others’ opinions, whether via word-of-mouth, social media, or review sites.
4 in 10 Consumers Always Read Local Businesses’ Responses to Reviews
When it comes to influencing purchase decisions, consumers take product and business reviews to heart. But, it’s not...
People’s Confidence in Small Business Still Far Higher Than for Big Business
Three-quarters of the American public maintain a great deal (38%) or quite a lot (37%) of confidence in small...
Data Hub: Coronavirus and Marketing [Updated]
Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of...