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Millennials the Most Price Sensitive Generation When CPG Shopping

Millennials the Most Price Sensitive Generation When CPG ShoppingStore brands hold particularly appeal with youth, who factor private label selection into their store choices.August 15, 2017

Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery... READ MORE
Product Quality and Service The Key Levers in B2B Customer Loyalty

Product Quality and Service The Key Levers in B2B Customer LoyaltyPrice seems to erode more than engender loyalty, while the opposite is true for corporate reputation.August 2, 2017

B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty. In a new study [download page], Merkle reveals that product quality matters more than anything else to B2B buyers’ loyalty once... READ MORE
The Customer Experience is Ripe for Improvement, Consumers Say

The Customer Experience is Ripe for Improvement, Consumers SayMore than 8 in 10 claim they'll spend more for a better customer experience.July 11, 2017

More than 8 in 10 people surveyed across 8 countries say they’d be willing to spend more for a better experience, according to Capgemini research [pdf]. But the study reveals a disconnect between executive and customer perceptions of companies’... READ MORE
Marketing Technologies Abundant; AI Use to Rise

Marketing Technologies Abundant; AI Use to RiseWhile artificial intelligence adoption isn't as widespread as other technologies, planned use is robust.June 29, 2017

It’s not only a growing variety of digital marketing channels seeing more widespread adoption. Marketing technology and tools are also in abundance, with upwards of two-thirds of marketing leaders surveyed by Salesforce Research [download page]... READ MORE
Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Loyalty Programs Continue to Affect Shopping Behavior, Members SayThere's room to improve the program experience, though.May 31, 2017

Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very... READ MORE

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