Subscription services have become big business in the US, with more than 84% of American consumers saying they subscribe to at least one service and more than two-fifths (44%) subscribing to 5 or more services. That's according to a survey of more than 1,000 US...
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Which Ad Touchpoints Give the Most Positive Brand Impression?
When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less likely to...
The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year
Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to reach...
US Offline Media Spend in 2019 and the Outlook for 2020
Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US is expected to grow from $218.1 billion in 2019 to $223.1 billion,...
The Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways
American adults are spending more time than ever with media. Yet as media channels proliferate, it has become increasingly important to determine where target audiences are spending their time. In this article, we highlight 3 key stats about online media audiences...
How Are D2C Brands Reaching Customers?
With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB found. As it...
[New Report] US Media Audience Demographics: 6th Annual Edition
US adults love their media time - spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present challenges. As such,...
1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020
With 2020 just around the corner, marketers around the world are considering where they want to spend their marketing dollars. While many plan to increase their investment in digital channels like Instagram, YouTube and Google, which have a proven track-record,...
Social Media to Surpass Print in Global Advertising Spend This Year
Although digital advertising revenue growth is slowing down, at least in the US, digital channels are continuing to rise as advertisers make even larger investments in them at the expense of more traditional platforms. Case in point, a recent ad spend forecast from...
Three Interesting Findings About What Influences Millennials’ Purchases
Consumers are influenced to make purchase decisions by a number of sources, from the myriad of ad formats found both online and offline to word-of-mouth from friends and family. The latest US Purchase Influencers Report 2019 [purchase page] from MarketingCharts, in...
Beauty Industry Increasingly Turning to Digital Advertising, Spurning Magazines and TV
The beauty industry has long preferred to advertise via traditional channels like magazines and TV, but as the amount of time consumers spend on these channels continue to dwindle in favor of the internet, the industry is increasing its ad spend online. By 2021, the...
B2C Marketers Aren’t Just Looking at Online Sources for First-Party Data
When it comes to first-party data, the majority of marketers are confident in many of their data sources. And, while many of these trusted sources of data are online, marketers are also confidently collecting data from offline sources as well, as detailed in a report...
Brand Reputation Is More Important Than Price, Almost Half of US Consumers Say
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
[New Report] US Media Audience Demographics: 8th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.
Globally, TV Ad Prices Have Recovered Faster Than Expected
TV ad prices are expected to inflate by 6% globally.