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8 in 10 Adults Report Paying for At Least One Subscription Service

8 in 10 Adults Report Paying for At Least One Subscription Service

Subscription services have become big business in the US, with more than 84% of American consumers saying they subscribe to at least one service and more than two-fifths (44%) subscribing to 5 or more services. That's according to a survey of more than 1,000 US...

Which Ad Touchpoints Give the Most Positive Brand Impression?

Which Ad Touchpoints Give the Most Positive Brand Impression?

When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less likely to...

The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to reach...

US Offline Media Spend in 2019 and the Outlook for 2020

US Offline Media Spend in 2019 and the Outlook for 2020

Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US is expected to grow from $218.1 billion in 2019 to $223.1 billion,...

The Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways

The Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways

American adults are spending more time than ever with media. Yet as media channels proliferate, it has become increasingly important to determine where target audiences are spending their time. In this article, we highlight 3 key stats about online media audiences...

How Are D2C Brands Reaching Customers?

How Are D2C Brands Reaching Customers?

With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB found. As it...

[New Report] US Media Audience Demographics: 6th Annual Edition

[New Report] US Media Audience Demographics: 6th Annual Edition

US adults love their media time - spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present challenges. As such,...

1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020

1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020

With 2020 just around the corner, marketers around the world are considering where they want to spend their marketing dollars. While many plan to increase their investment in digital channels like Instagram, YouTube and Google, which have a proven track-record,...

Three Interesting Findings About What Influences Millennials’ Purchases

Three Interesting Findings About What Influences Millennials’ Purchases

Consumers are influenced to make purchase decisions by a number of sources, from the myriad of ad formats found both online and offline to word-of-mouth from friends and family. The latest US Purchase Influencers Report 2019 [purchase page] from MarketingCharts, in...

B2C Marketers Aren’t Just Looking at Online Sources for First-Party Data

B2C Marketers Aren’t Just Looking at Online Sources for First-Party Data

When it comes to first-party data, the majority of marketers are confident in many of their data sources. And, while many of these trusted sources of data are online, marketers are also confidently collecting data from offline sources as well, as detailed in a report...

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