This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media's purchase influence; e-commerce and m-commerce popularity; adoption of voice-enabled digital assistants; business trust and buzz; top influence marketing goals; most effective content types; and B2B customer marketing activities. Read more »
In many ways, the final ad spending figures for 2016 demonstrated a continuation of previous trends, although there were some intriguing results mixed in, according to a review of figures recently released by Standard Media Index (SMI). Digital kept growing and print kept declining, but there were some indications of a shift away from digital and towards TV. Read more »
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From digital ad benchmarks to traditional media outlooks and the customer experience, our collection of 2016's top B2C marketing charts (we're breaking out B2B into its own deck this year - stay tuned) showcases some macro trends running through the industry while also paying heed to some of the more effective tactics being used by marketing professionals. Read more »
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record, according to Borrell Associates. But while the spending amount was in itself interesting, the channel breakdown may have been more noteworthy. Read more »
Newspapers' cross-platform audience - print, website and mobile app - numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month, according to recently-released figures from Nielsen Scarborough. And while print newspaper ad spending has been plummeting, the same can't be said for the print audience. Read more »
Digital media tends to get the buzz these days as newer emerging platforms excite marketers and provide new possibilities for reaching audiences. But traditional media channels retain wide reach, and traditional media advertising continues to have a strong influence on consumers' purchase decisions. In this article, we highlight 3 key stats about traditional media audiences from our latest Media Audience Demographics study. Read more »
Fresh off the heels of research suggesting that adults trust traditional media ads more than digital ones, a study from YouGov [pdf] indicates that Americans are more likely to trust news that they read about in the newspaper or see on TV than they are to trust what they read online. Read more »
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.
Marketers today are tasked with navigating an increasingly fragmented media landscape often cluttered with hype about the death of one medium and inexorable rise of another. MarketingCharts' newest report - our 3rd annual 2016 edition of "US Media Audience Demographics" - provides marketers with crucial, high-quality data identifying the media channels that most appeal to various demographics groups. Read more »
Online pop-ups continue their reign as the most disdained form of advertising, it seems. In a new study [download page], MarketingSherpa reports that just one-quarter of consumers trust pop-ups, making them the least trusted type of ad. That finding follows separate research from HubSpot indicating that pop-ups are the most widely disliked ad type. By comparison, traditional media ads seem quite trusted for purchase decisions. Read more »