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Other Media, Cross-Media & Multi-Channel > Out-of-Home

Political Advertising in 2016 Showed Sizable Channel Shifts

January 13, 2017

Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record, according to Borrell Associates. But while the spending amount was in itself interesting, the channel breakdown may have been more noteworthy. Read more »

Consumers Say They Trust Traditional Media Ads More Than Digital Ones

December 14, 2016

Online pop-ups continue their reign as the most disdained form of advertising, it seems. In a new study [download page], MarketingSherpa reports that just one-quarter of consumers trust pop-ups, making them the least trusted type of ad. That finding follows separate research from HubSpot indicating that pop-ups are the most widely disliked ad type. By comparison, traditional media ads seem quite trusted for purchase decisions. Read more »

How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the Past 5 Years

December 8, 2016

borrell-local-advertisers-top-sources-new-customers-dec2016Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011, according to a new report [download page] from Borrell Associates. However websites have declined as an effective source over the years, and are now being challenged by social media, per the report. Read more »

What Brings Shoppers to Stores – And Keeps Them Coming Back?

December 6, 2016

ksm-most-influential-channels-driving-in-store-visits-dec2016Surprise! Not only is TV advertising an effective way of driving consumers into stores, but it's also a top factor for Millennials, according to research from Kelly Scott Madison (KSM) [pdf]. Based on a survey of more than 1,000 US adults, KSM found 30% of US adults stating that TV ads are extremely or very influential in encouraging them to shop in stores rather than online. That trailed only store circular ads (40%) and email ads/coupons (37%). Read more »

Marketers: How Much Will These Consumer Trends Impact You in the Next Decade?

December 5, 2016

nyamabrandsparkdapresy-most-influential-consumer-trends-in-next-10-years-dec2016The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years, according to survey results from the New York American Marketing Association (NYAMA) and BrandSpark, in association with Dapresy. Read more »

Which Way Are US Media Advertising Sales Trending?

November 11, 2016

magna-us-media-ad-sales-trends-2016-2017-nov2016Expect more of the same next year. That is, many of the revenue trends that have been driving the US ad market for a couple of years now ought to continue in the year ahead, per MAGNA's recent forecast [pdf]. On the traditional media side of things, national TV and out-of-home are bucking the tide of declining sales, while among digital media, mobile, social and video look set to continue pacing growth. Read more »

Video Grows in Importance for Top Publishers’ App Install Marketing

November 10, 2016

adcolony-most-effective-mobile-app-install-formats-nov2016Full-screen video and social video are considered the most effective app install formats by developers of the 100 top-grossing apps, according to the latest semi-annual study from AdColony. The report indicates that video continues to become a more important format for app publishers, who are pouring more budgets into this channel to achieve their campaign objectives. Read more »

US Digital Out-of-Home Media Spending Shows Strong Growth

August 18, 2016

PQMedia-US-DOOH-Spending-Growth-Rates-Aug2016US digital out-of-home media revenues climbed by 11% last year to $2.71 billion, representing the fastest growth rate in 5 years and a rebound from the previous year's sluggish growth rate of 3.1%, reports PQ Media. Digital out-of-home (DOOH) seems to be making inroads in the battle for consumers' attention. Read more »

Top 10 Marketing Charts of the Month – July 2016

August 15, 2016

MCTop10Jul-16-EntryThis month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; youths' biggest purchase influencers; most hated online ads; marketers' biggest challenge; CMOs' evolving role; the rise of social media stars; top Gen Z shopping categories; e-commerce site purchase timing; leading personalization tactics; and planned martech investments. Read more »

Which Ads Do Internet Users Dislike the Most?

July 20, 2016

HubSpotAdblockPlus-Most-Widely-Disliked-Types-of-Ads-Jul2016American adults are almost twice as likely to dislike (61%) as to like (34%) advertising, per recent research from YouGov. So which types of ads get the blood boiling the most? HubSpot has some answers, based on a survey conducted among more than 1,000 online browsers in the US, UK, Germany and France. Read more »