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Building Trust in Mobile Apps & Services: Data Privacy is Key

Building Trust in Mobile Apps & Services: Data Privacy is KeySmartphone users want more control over how their data is used.July 7, 2017

Lack of trust is the main barrier to greater use of mobile apps and services, according to [download page] a Mobile Ecosystem Forum (MEF) and ForgeRock survey of more than 6,500 smartphone users across 10 countries. In fact, almost half of the respondents... READ MORE
Top 10 Marketing Charts of the Month – April 2017

Top 10 Marketing Charts of the Month – April 2017Our top 10 charts of the month, as determined by you, our readers.May 19, 2017

This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths’ purchase influencers; teens’ top... READ MORE
How Do Marketing and PR Pros Think Their Roles Will Converge?

How Do Marketing and PR Pros Think Their Roles Will Converge?Most seem to think that PR and marketing will become more closely aligned in the coming years. But there might be a tug-of-war, too.April 21, 2017

A majority of marketers believe that public relations will become more closely aligned with marketing in the next 5 years, something that many PR professionals agree with. But there are some differences in opinions among other respondents to USC... READ MORE
The Most Important Trends Impacting the Future of Public Relations

The Most Important Trends Impacting the Future of Public RelationsDigital storytelling and a changing media mix are likely to have profound impacts on the PR profession.April 19, 2017

Digital storytelling will be the most important communication trend affecting public relations in the next 5 years, according to those who probably should know best: public relations professionals. In its Global Communications Report 2017 [pdf], the USC... READ MORE
Which Industries Are Getting the Most Out of Online PR?

Which Industries Are Getting the Most Out of Online PR?Higher education did the best overall, though media and publishing led the way in social shares per press mention.March 13, 2017

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month. That exceeded the sports & entertainment and accommodation & food services... READ MORE
Global Sponsorship Spending Set For 4.5% Rise This Year

Global Sponsorship Spending Set For 4.5% Rise This YearSpending on sports in North America rivals total European sponsorship spending.February 8, 2017

Sponsorship spending worldwide is expected to grow by 4.5% this year to $62.8 billion, according to the 32nd annual industry review and forecast from IEG. That 4.5% growth rate is relatively steady from last year (4.6%) and up from the two prior years... READ MORE

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