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Other Media, Cross-Media & Multi-Channel > PR

Social Media Gets the Nod for Product Launches

December 9, 2016

fivebyfive-top-product-launch-communication-channels-dec2016Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches, according to a study [download page] from Five by Five. Indeed, social media figured among the top 5 channels (of more than a dozen listed) for about three-quarters of the survey's respondents. Read more »

Where Do Marketers Get Their News?

November 10, 2016

bospar-where-marketers-get-their-news-nov2016Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements, according to a new study from Bospar. Based on a survey of more than 500 CMOs, marketing VPs, marketing directors and marketing managers, the study indicates that marketers are most apt to consume media via newspaper websites (71%), Facebook (56%) and news aggregators (55%). Read more »

Chief Communications Officers See Digital Comms, Reputation Mgt as Growing Functions

October 28, 2016

spencerstuartwebershandwick-areas-increasing-focus-for-ccos-oct2016More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months, and 91% expect to work more closely with digital/social media departments over the next few years, according to a report [pdf] from Spencer Stuart and Weber Shandwick. Read more »

How Companies Can Stop Customers From Leaving After A Data Breach

August 29, 2016

KPMG-Customer-Bank-Switching-Factors-Post-Breach-Aug2016Consumers believe that a data breach that exposes personal information is one of the most damaging scenarios possible for an organization's reputation. But it's not just a company's reputation that's affected: a new study from KPMG [pdf] finds that a sizable share of customers would leave a retailer following a data breach. Read more »

US Consumers’ Perception of the Advertising & PR Industry Worsens

August 22, 2016

Gallup-Consumer-Ratings-Industries-Sectors-Aug2016The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year's leader, the computer industry, with 66% viewing it favorably as opposed to just 7% seeing it negatively. Read more »

As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next Year?

July 25, 2016

DataXu-Increasingly-Important-Skills-Senior-Marketers-Jul2016Behold the marketing technologist: about 2 in 3 marketers in the US and Europe believe that understanding marketing technology is becoming increasingly important for successful senior marketers. That's according to a new report from DataXu [download page], which finds 66% of respondents saying that their company currently has a Chief Marketing Technologist in place. Read more »

PR: What Are the Benefits of Top-Tier Feature Coverage?

July 19, 2016

Bospar-PR-Benefits-Top-Tier-Feature-Coverage-Jul2016Feature coverage obviously carries with it an increase in brand awareness, but does it translate to a sales boost? That was the question asked of more than 500 US CMOs, marketing VPs, directors and managers by Bospar in a recent survey. Read more »

Social Media Stars Becoming More Influential in Celebrity Marketing

July 13, 2016

EconsultancyCelebrityIntelligence-Marketer-Engagement-with-Celebrities-Jul2016Social media stars are considered highly relevant by brands and agencies for upcoming endorsement work, a new study [download page] from Econsultancy and Celebrity Intelligence shows. The survey of 355 marketing specialists predominantly from the UK indicates that 69% of company marketers and 74% of agencies are currently working with celebrities. Read more »

Outbound and Inbound Tactics of Equal Importance, Mid-Size B2B Firms Say

June 23, 2016

DemandMetricAct-On-Inbound-v-Outbound-B2B-Marketing-June2016Is inbound marketing effective - or at least more effective than outbound marketing? Research from HubSpot (who many believe pioneered the term "inbound marketing") would have you think so. But a new study from Demand Metric in partnership with Act-On Software [download page] comes to a more balanced conclusion. Read more »

US Adults Are Familiar With PR and Product Placement, In the Dark About Content and Native

May 23, 2016

HarrisPoll-Adults-Familiarity-Media-Types-May2016The vast majority of US adults are very or somewhat familiar with social media (88%) and public relations (73%) and a majority are also familiar with product placement (56%) and editorial content (52%), per survey results from The Harris Poll. But terms like content marketing (29% familiar), earned media (15%) and native advertising (15%) leave most in the dark, with fewer than 1 in 3 having even heard of earned media and native advertising. Read more »