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Millennials the Most Price Sensitive Generation When CPG Shopping

Millennials the Most Price Sensitive Generation When CPG ShoppingStore brands hold particularly appeal with youth, who factor private label selection into their store choices.August 15, 2017

Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery... READ MORE
Back-to-School 2017: Stats & Research Reference

Back-to-School 2017: Stats & Research ReferenceA look at BTS spending trends and key data points, as well as links to several related research studies. August 14, 2017

Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to climb again this year, according to recent reports. Although it may seem late for a review of back-to-school trends, past research has shown that late August features the top... READ MORE
CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life Drops

CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life DropsDigital distribution was up by double-digits, with Food brands leading the way.August 8, 2017

More than 155.7 billion CPG promotions were distributed during the first half of this year, reports Kantar Media, though that figure is relatively flat from 154.9 billion during the year-earlier period. Digital promotions were up by 18% year-over-year, but... READ MORE
Retailers Delivering Relevant Emails, People Say

Retailers Delivering Relevant Emails, People SayMedia and publishing brands could stand to up their game, it seems.July 24, 2017

People still prefer to receive communications from brands via email than through any other medium, finds Campaign Monitor in a recent survey. This is a long-standing preference that has been highlighted in other research, too. Of course it helps when those... READ MORE
US Promotional Products Industry Sales Continue Modest Growth in 2016

US Promotional Products Industry Sales Continue Modest Growth in 2016The promotional products industry is larger than the consumer magazine and newspaper advertising industries.July 6, 2017

Promotional products distributors in the US enjoyed another year of growth in 2016, according to the Promotional Products Association International (PPAI). Total industry revenue was up by 2.4% to a new high of $21.3 billion, which PPAI says puts it ahead of... READ MORE
Small FMCG Manufacturers Enjoying Growth, Gaining Market Share

Small FMCG Manufacturers Enjoying Growth, Gaining Market ShareThe smallest manufacturers are benefiting from greater exposure on store shelves, clean label items and premium price tiers.June 20, 2017

The majority (53%) of growth in FMCG sales is coming from the smallest manufacturers, which have risen to 19% share of dollar sales, up 2 points over the past 5 years, according to a recent Nielsen report. In fact, the smallest manufacturers seem to be... READ MORE

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