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Even Affluents Are Engaging in CPG Deal-Seeking Behavior

Even Affluents Are Engaging in CPG Deal-Seeking Behavior

Despite reported economic growth in the US in Q1 2019, half of the US population have experienced financial difficulties that have led many to look for ways to save money in order to make ends meet. It turns out that this deal-seeking behavior is not necessarily...

Consumers Consider Reviews More Influential Than Influencer or Celebrity Endorsements

Consumers Consider Reviews More Influential Than Influencer or Celebrity Endorsements

Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels. But consumers...

How Can Brands Make Customers Feel Like Individuals?

How Can Brands Make Customers Feel Like Individuals?

While personalization may be a favored tactic of marketers, consumers can feel differently - and in some cases, consider it creepy. Another disconnect exists between marketers and consumers: nearly three-quarters (73%) of consumers believe that brands are struggling...

What Are The Most Effective Email Re-Engagement Campaigns?

What Are The Most Effective Email Re-Engagement Campaigns?

Nearly two-thirds (65%) of B2C and B2B marketers agree that email is either the most or one of the most important marketing channels available. Return Path’s new report [download page] also reveals that the majority (80%) of marketers surveyed believe that email’s...

Holiday 2018 Data Hub (Updated): Results Recap

Holiday 2018 Data Hub (Updated): Results Recap

By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF's figures aren't quite so heartening for the industry....

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