With a majority of consumers saying they are happy to try new brands and products at least some of the time, the pressure is on for companies to maintain their customers’ loyalty. One ingredient to keeping customers loyal is making them feel valued, and a recent...
Promotions, Coupons & Co-op Articles
Additional categories:
Shoppers Are Preparing Their Online Grocery Orders in A Variety of Ways
Grocery shopping online is catching on in the US, with estimates showing that sales in this sector grew by more than one-third (35%) year-over-year in 2018, to $24 billion. Even so, online grocery shopping has plenty of room for more growth, as a report [download...
Printed Coupon Distribution Drops in H1 As Digital Coupons Rise
The number of print coupons distributed in the first half of 2019 has fallen 12.4% from the same period in 2018. Recent data from Kantar shows that more than 118.4 billion print coupons were dropped in H1 2019, but that's down from the 135.2 billion printed coupons...
Even Affluents Are Engaging in CPG Deal-Seeking Behavior
Despite reported economic growth in the US in Q1 2019, half of the US population have experienced financial difficulties that have led many to look for ways to save money in order to make ends meet. It turns out that this deal-seeking behavior is not necessarily...
Digital Coupon Distributions Increase in 2018 but Remain Far Below Print
While everyone loves a good BOGO (buy one, get one free) offer, Americans who prefer them in print saw significantly fewer in 2018, especially in the Food category, where print BOGO promotions were down by 50% year-over-year. By contrast, digital BOGO offers jumped by...
Five Points About Personalization
While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personalized content. A recent survey of more than 1,000 US consumers from...
Young Adults Are Less Likely Than Others to Take Part in Loyalty Programs
Loyalty programs are still going strong in the US, with nearly two-thirds (64%) of Americans participating in at least one such program. That being said, a new report [download page] from YouGov shows that older age groups appear to be the most prevalent users, while...
Consumers Consider Reviews More Influential Than Influencer or Celebrity Endorsements
Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels. But consumers...
How Can Brands Make Customers Feel Like Individuals?
While personalization may be a favored tactic of marketers, consumers can feel differently - and in some cases, consider it creepy. Another disconnect exists between marketers and consumers: nearly three-quarters (73%) of consumers believe that brands are struggling...
American Consumers Still Love Paper Coupons
Some 92% of consumers say they have used a coupon at some time, and about half of those (45%) report using coupons either always or very often. Millennials, who have experienced some financial strain, have seen an upswing in the percentage of those who always use...
What Are The Most Effective Email Re-Engagement Campaigns?
Nearly two-thirds (65%) of B2C and B2B marketers agree that email is either the most or one of the most important marketing channels available. Return Path’s new report [download page] also reveals that the majority (80%) of marketers surveyed believe that email’s...
Holiday 2018 Data Hub (Updated): Results Recap
By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF's figures aren't quite so heartening for the industry....
BDRs Report an Average of Almost 17 Touches per Contact. What Do They Do on Those Attempts?
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
Consumers Say Their Favorite Brands Reward Them for Their Loyalty
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
More Than 1 in 3 US Adults Are Following A Diet
About 1 in 5 US adults surveyed follow a meat reduction diet.
Why People Opt In – and Out – of Brand Communications on Smartphones
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.