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Ad Agencies Abandon Print in Q2

Ad Agencies Abandon Print in Q2National TV ad spend was relatively flat, while digital saw double-digit gains.August 17, 2017

Ad agencies continued a familiar theme in Q2, upping their digital ad spending by double digits (11%) year-over-year, according to Standard Media Index (SMI), which derives its data from agencies’ billings systems. National TV ad spend was relatively... READ MORE
Q1’s Top Ad Spenders in the US

Q1’s Top Ad Spenders in the USThe top-spending verticals differed greatly in the US and China.August 7, 2017

Overall ad spending in the US was down year-over-year in Q1 2017, with out-of-home (+1%) the only media type to buck the trend, according to a recent study from Kantar Media [download page]. Print was hardest hit (-9%), while radio and TV also saw modest... READ MORE
The State of Traditional TV: Updated With Q1 2017 Data

The State of Traditional TV: Updated With Q1 2017 Data25 consecutive quarters' worth of traditional TV viewing data, analyzed.July 26, 2017

[By MC Editor, JC Lupis] Here we go again! The latest quarterly TV viewing figures have been issued by Nielsen, giving us 25 consecutive quarters of Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these... READ MORE
US Online and Traditional Media Advertising Outlook, 2017-2021

US Online and Traditional Media Advertising Outlook, 2017-2021Media advertising market sizing and spending outlook for digital, TV, magazines, radio, newspapers, out-of-home, video games, and cinema.July 10, 2017

PwC has issued its latest annual Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2021. [Editor’s note: If you’re interested in media trends, our... READ MORE
Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE
Radio’s Weekly Audience is Large… And Growing

Radio’s Weekly Audience is Large… And GrowingThe number of weekly Hispanic listeners (12+) has grown by more than 5% over the past 2 years.June 27, 2017

Radio has remained largely immune to the disruption wrought by the internet on other traditional media types: recent estimates suggest that radio listening time has remained steady over the past 5 years, while AM/FM listeners themselves say they’re... READ MORE

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