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Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?

Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?A budget decrease is much more likely to affect creative spending than analytics.March 1, 2017

Marketing budgets are generally trending in the right direction, according to recent survey results from the American Marketing Association and Kantar Vermeer, as the proportion of marketers expecting spending growth in the short-term increased between Q2... READ MORE
Global Sponsorship Spending Set For 4.5% Rise This Year

Global Sponsorship Spending Set For 4.5% Rise This YearSpending on sports in North America rivals total European sponsorship spending.February 8, 2017

Sponsorship spending worldwide is expected to grow by 4.5% this year to $62.8 billion, according to the 32nd annual industry review and forecast from IEG. That 4.5% growth rate is relatively steady from last year (4.6%) and up from the two prior years... READ MORE
Mobile and Social Advertising Expected to Continue Strong Growth in 2017

Mobile and Social Advertising Expected to Continue Strong Growth in 2017Growth rate expectations have slipped a little from last year but remain healthy for newer formats.December 22, 2016

Media, marketing and advertising executives continue to be bullish on the prospects for both mobile and social advertising, according to AdMedia Partners’ 23rd Annual Market Survey [pdf]. More than three-quarters of the respondents to the survey, which... READ MORE
Mobile Nears Half of US Online Ad Revenues

Mobile Nears Half of US Online Ad RevenuesDigital video and social ad spend are soaring, too.November 4, 2016

It’s been a year of milestones for mobile, and it appears that another threshold will be reached this year: mobile devices are close to capturing the majority share of US online ad revenues, according to the latest revenue report [pdf] from the IAB and... READ MORE
Advertisers Warm to Podcasts’ Receptive Audiences

Advertisers Warm to Podcasts’ Receptive AudiencesRelevance - and podcast hosts' influence - are working in advertisers' favor. September 16, 2016

More than 1 in 8 Americans listen to podcasts on at least a weekly basis, almost twice the share from just 2013, according to a recent study from Triton Digital and Edison Research. Now, two new studies indicate that advertisers are taking note of podcasts,... READ MORE

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