Total US online media spending is expected to grow by almost 15% this year, capturing more than 6 in 10 media ad dollars.
US Online Media Spend in 2023 and the Outlook for 2024
Advertising Trends, Creative & Formats, Cross-Media & Traditional, Customer-Centric, Digital, Display & Rich Media, Email, Industries, Lead Generation & Management, Media & Entertainment, Mobile Phone, Non-mobile Connected Devices, Out-of-Home, Paid Search, Social Media, Spending & Spenders, Sponsorships, Video, Videogames