The number of publicly announced esports sponsorships deals reached 2,254 last year.
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US Online Media Spend in 2021 and the Outlook for 2022
Total US online media spending is expected to grow by 16.6% this year.
US Offline Media Spend in 2021 and the Outlook for 2022
US offline media spending grew by 7.5% year-over-year in 2021.
About 3 in 10 US Adults Plan to Invest in Cryptocurrency
Sports fans are particularly keen to invest in cryptocurrency.
2 in 3 US Teens Follow Influencers. Which Types Are Most Popular?
Music and gaming influencers tend to be most popular among US teens.
US Adults Think Celebrities & Influencers are More Effective Promoting Alcohol Than Food or Household Products
The data is different when looking at consumers globally, though.
Where Are Media Budgets Trending for Next Year?
There’s plenty of optimism when it comes to online video ad budgets.
Social Media Users Trust Their Connections Most for Product Advice
Consumers are more likely to take a product recommendation from an everyday social media user than an influencer.
Consumers’ Preferred Sponsorship Areas Aren’t Limited to Sports
However, consumers are most likely to say that football is where sponsorships will be meaningful to them.
As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?
Although digital engagement was far from new prior to the pandemic, the events of last year have brought about changes in marketing that will likely have a lasting impact on how companies interact with prospects and customers into the future. This can be seen in...
Influencer Marketing Spend Forecast to Grow by A Third This Year
Brands are upping their investment in influencer marketing again this year, with spending expected to grow by 33.6% year-over-year (y-o-y). This is per the latest influencer marketing forecast from eMarketer. US influencer marketing spending - defined by eMarketer as...
Comms Pros Confront Changing Set of Challenges
Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of the Week...
Most Adults Don’t Relate the Most to Their Own Generation
Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.
Consumers’ Easter-Related Spending Forecast to Slip
Per-person spending is expected to be $177.06, down about $15 from last year.
Paid Social Ads Work Across the Funnel, Consumers Say
But shared posts have the biggest impact on consideration behavior.
How Are Marketers Paying Influencers?
One of the biggest pain points marketers say they have when working with influencers is determining rates or making payments.
Where Are Millennials Getting Shopping Inspiration These Days?
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Influencer Marketing Cost-per-Engagement Benchmarks
Influencers with smaller follower counts tend to have the highest engagement rates, but not always the lowest costs per engagement.