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Here’s How Consumers Are Using Reviews to Find Trustworthy Product Information

Here’s How Consumers Are Using Reviews to Find Trustworthy Product Information

Product reviews are a crucial way for companies to build consumer trust and to help customers make confident purchase decisions. According to recent research [download page] from Bazaarvoice, consumers seeking reliable information about a product trust consumer...

Which Ad Touchpoints Give the Most Positive Brand Impression?

Which Ad Touchpoints Give the Most Positive Brand Impression?

When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less likely to...

This Is How US Consumers Are Responding to Influencers’ Product Posts

This Is How US Consumers Are Responding to Influencers’ Product Posts

A rise in both mobile usage and consumers’ interaction with social media is having a notable impact on buying habits. Data from Episerver’s latest report [download page] indicates that the percentage of consumers who have purchased directly from a social media ad has...

Marketers Say They’re More Interested in Working with Micro-Influencers Than Celebrities

Marketers Say They’re More Interested in Working with Micro-Influencers Than Celebrities

Two in 5 (40% of) marketers and agencies report having run at least 6 influencer marketing campaigns last year, with 16% saying their influencer campaigns were always on. The future of influencer marketing also looks promising, with about 3 in 5 (57%) of the almost...

US Online Media Spend in 2019 and the Outlook for 2020

US Online Media Spend in 2019 and the Outlook for 2020

Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report [download...

US Offline Media Spend in 2019 and the Outlook for 2020

US Offline Media Spend in 2019 and the Outlook for 2020

Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US is expected to grow from $218.1 billion in 2019 to $223.1 billion,...

Three Interesting Findings About What Influences Millennials’ Purchases

Three Interesting Findings About What Influences Millennials’ Purchases

Consumers are influenced to make purchase decisions by a number of sources, from the myriad of ad formats found both online and offline to word-of-mouth from friends and family. The latest US Purchase Influencers Report 2019 [purchase page] from MarketingCharts, in...

The US Purchase Influencers Report 2019

The US Purchase Influencers Report 2019

We're excited to release our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2019, we delve into the media activities, exposure to ads, attention to advertisers, and reported purchase...

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