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D2C Brands Point to Social Media As Their Leading Customer Acquisition Channel

D2C Brands Point to Social Media As Their Leading Customer Acquisition Channel

With many retailers having concerns about selling on marketplaces - ranging from having to share a cut of revenues to potential customer relationship issues - some are choosing to cut out the middle-man and sell to customers directly. Clearly, this makes customer...

Have Consumers Become Apathetic Towards Advertising?

Have Consumers Become Apathetic Towards Advertising?

While global consumers' attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last. About one-third (32%) of the 1,000 US consumers surveyed for a new report [download...

Consumers Consider Reviews More Influential Than Influencer or Celebrity Endorsements

Consumers Consider Reviews More Influential Than Influencer or Celebrity Endorsements

Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels. But consumers...

PR Pros Lean on Employees For Influencer Marketing Efforts

PR Pros Lean on Employees For Influencer Marketing Efforts

Around half (49.2%) of US PR professionals say they use influencers to get brand stories and key messages out, while close to one-third (32.5%) are considering doing so, according to the results of a recent report [download page] by PR News and Meltwater. But perhaps...

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