Even though gaming is most popular among young men, other demographics also enjoy video games. Some 6 in 10 US adults (61%) surveyed by Hub Entertainment Research report playing some kind of video game, with 37% of men age 55+ and 44% of women in the same bracket also...
Sponsorships Articles
Additional categories:
Here’s Why Consumers Unfollow Influencers
More people are crediting influencers for their purchase decisions, with 3 in 5 younger consumers (ages 16-24 years old) saying that influencers have inspired their purchases in the past six months. However, while consumers generally trust influencers’ opinions on...
Consumers Say Sponsorships Are Becoming More Influential in Purchase Decisions
While a majority of consumers feel that sponsorship of things like sports teams or sporting events is considered advertising, this does not necessarily mean that sponsorship is seen in the same negative light as other advertising. In fact, there's evidence to the...
D2C Brands Point to Social Media As Their Leading Customer Acquisition Channel
With many retailers having concerns about selling on marketplaces - ranging from having to share a cut of revenues to potential customer relationship issues - some are choosing to cut out the middle-man and sell to customers directly. Clearly, this makes customer...
Have Consumers Become Apathetic Towards Advertising?
While global consumers' attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last. About one-third (32%) of the 1,000 US consumers surveyed for a new report [download...
Consumers Consider Reviews More Influential Than Influencer or Celebrity Endorsements
Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels. But consumers...
Which Types of B2B Influencer Content Do Buyers Find Valuable?
At a time when B2B leaders say that content spurs buying processes, almost all (97%) respondents to a new survey say they are now placing a higher emphasis on the trustworthiness of the source of information when they are consuming content, according to the latest...
PR Pros Lean on Employees For Influencer Marketing Efforts
Around half (49.2%) of US PR professionals say they use influencers to get brand stories and key messages out, while close to one-third (32.5%) are considering doing so, according to the results of a recent report [download page] by PR News and Meltwater. But perhaps...
What Agency Services Are Client-Side Marketers Looking For?
For the fifth year in a row, advertising has topped the list of agency services searches on Agency Spotter's platform. In a report [download page] analyzing more than 320,000 professionals who use their public agency search platform in 2018, the firm found that 10.5%...
Five Notes About Influencer Marketing
Four in 5 marketers believe that influencer marketing is effective. The likely reason, according to a report from Mediakix, is that a majority (89%) say that the ROI they generate from influencer marketing is comparable or better than other marketing channels. Below...
What B2B Tech Marketers Are Planning for 2019
Video marketing is slated to be a top trend in B2B marketing in the coming year, with more than two-thirds (68%) of tech marketers reporting they will focus on video in 2019. This is according to an early snapshot of data from the 2019 State of IT Marketing Report...
Trust and Transparency Key to Success for Influencer Marketers
More than half of marketers (56%) cite changing expectations from digital native consumers as one of the biggest drivers of change, per a recent report [download page] from Econsultancy's Influencer Intelligence. These young consumers prefer more "reliable, authentic...
Good News and Bad News for CEO Perceptions of CMOs
CEOs have mixed views on their relationship with their CMOs.
US Adults’ Attitudes to Advertising Appear to be Worsening
A slight majority (53%) of US adults think that ads are a waste of time.
9 in 10 US Adults Now Own A Smartphone
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Product Placement Spending This Year Set to Almost Double 2016’s Total
TV is still the biggest medium for product placement spending, but digital media and recorded music are rising.
Millennials Are Increasingly Using Various Methods to Search for Things Online
About 1 in 6 Millennials has used an image search tool in the past month.
When Do Marketers Start Noticing Creators?
Marketers have the highest expectations when working with creators on TikTok.