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Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical Professionals

Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical ProfessionalsPlanned webinar and trade show attendance is rising for technical professionals, who primarily rely on desktops and laptops for digital activities.July 17, 2017

Technical professionals most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase, per results from an IEEE GlobalSpec Media Solutions study [pdf]. But the... READ MORE
Here’s How Big the B2B Trade Show Market Is in the US

Here’s How Big the B2B Trade Show Market Is in the USThe B2B trade show market is more than twice the size of the trade magazine market.July 13, 2017

B2B trade shows and in-person events are highly touted for their effectiveness and for their ROI. In fact, they’re considered the most effective content marketing tactic available to B2B marketers. So what’s the size of this market? PwC has some... READ MORE
US Promotional Products Industry Sales Continue Modest Growth in 2016

US Promotional Products Industry Sales Continue Modest Growth in 2016The promotional products industry is larger than the consumer magazine and newspaper advertising industries.July 6, 2017

Promotional products distributors in the US enjoyed another year of growth in 2016, according to the Promotional Products Association International (PPAI). Total industry revenue was up by 2.4% to a new high of $21.3 billion, which PPAI says puts it ahead of... READ MORE
Enterprise Organizations Tout Effectiveness of In-Person Events for Demand Gen

Enterprise Organizations Tout Effectiveness of In-Person Events for Demand GenSocial media and email are considered the most effective tactics for promoting events.June 9, 2017

Marketing decision-makers working at organizations with at least 1,000 employees are seeing results from their event marketing efforts, per results from a survey from Certain [pdf]. More than three-quarters rated the effectiveness of their organizations a... READ MORE
What Do B2B Marketers Enjoy Most About Their Jobs?

What Do B2B Marketers Enjoy Most About Their Jobs?Unfortunately, marketers don't seem to have much fondness for some growing areas...April 11, 2017

The majority of B2B marketers say that they enjoy the more creative and strategic aspects of their jobs, such as developing and launching new campaigns (76.7%), according to [download page] a survey from the Martech Industry Council and Leadspace. Likewise,... READ MORE

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