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Other Media, Cross-Media & Multi-Channel > Trade Shows & Events

How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the Past 5 Years

December 8, 2016

borrell-local-advertisers-top-sources-new-customers-dec2016Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011, according to a new report [download page] from Borrell Associates. However websites have declined as an effective source over the years, and are now being challenged by social media, per the report. Read more »

Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has Biggest Revenue Impact

November 30, 2016

bizible-most-popular-effective-b2b-marketing-channels-nov2016Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers, according to The State of Pipeline Marketing Report 2016 [download page] from Bizible. The report - based on a survey of more than 360 marketers, 90% of whom are B2B-focused - also shows that social media and content marketing are currying favor with B2B marketers. Read more »

Top 10 Marketing Charts of the Month – August 2016

September 14, 2016

MCTop10Aug-16-EntryThis month's quick-hit set of top charts includes the following topics: the ideal marketing mix; annoying social media behaviors; the core of the influencer trend; tracking the customer journey; digital ad personalization triggers; the importance of analytics skills; leading B2B analytics tools; optimizing though leadership content; top lead gen tactics; and most effective sales content types. Read more »

So What Do Marketers Think Is the Ideal Channel Mix?

August 22, 2016

MillwardBrown-Senior-Execs-Ideal-Marketing-Mix-Aug2016The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers. Now, a newly-released study [download page] from Millward Brown Digital (MBD) indeed finds that this continues to be a monumental struggle, with marketers demonstrating a decided lack of confidence in their media allocations. Read more »

B2B Media & Information Industry Revenues Up 2.7% in 2015

July 28, 2016

SIAA-Connectiv-B2B-Media-Industry-Revenues-2008-2015-Jul2016The B2B media and information industry's revenues climbed by 2.7% to $28.4 billion last year, as growth in spending on events, digital advertising and data/business information more than offset declines in print advertising, per Connective's Business Information Network. Read more »

Outbound and Inbound Tactics of Equal Importance, Mid-Size B2B Firms Say

June 23, 2016

DemandMetricAct-On-Inbound-v-Outbound-B2B-Marketing-June2016Is inbound marketing effective - or at least more effective than outbound marketing? Research from HubSpot (who many believe pioneered the term "inbound marketing") would have you think so. But a new study from Demand Metric in partnership with Act-On Software [download page] comes to a more balanced conclusion. Read more »

Content Marketing: Research Reports & Videos/Podcasts Said Effective but Difficult

June 21, 2016

Ascend2-Effective-Difficult-Content-Types-June2016Increasing lead generation and improving customer engagement continue to be the most important goals of a content marketing strategy, with lead generation has taken the lead this year, per the latest report [download page] from Ascend2 and its Research Partners. That's in line with recent research from Regalix, in which lead generation was found to have increased in importance from last year as a content priority for B2B marketers. Read more »

B2B Tech Content Marketing: Which Content, When?

May 12, 2016

IDG-IT-Decision-Makers-Top-Content-Needs-by-Purchase-Stage-May2016Which pieces of content are most valuable to B2B technology buyers and at which stage of the customer journey? What matters to buyers from different generations and how do they differ? These and several¬†other questions are answered in new studies from IDG Enterprise and Arketi Group, which surveyed IT decision-makers and B2B technology buyers. Read more »

Which Digital Channels Are Marketers Most Confident In Measuring For ROI?

May 3, 2016

EconsultancyOracle-Ability-to-Measure-Digital-ROI-May2016The leading reason why companies don't invest more money in digital marketing is a generally restricted budget for all types of marketing, per a recent report [download page] from Econsultancy and Oracle Marketing Cloud. But beyond that primary hindrance, staff constraints, company culture and an inability to measure ROI are all cited as factors, and the report wonders if the "culture of ROI is stifling innovation." Read more »

Assessing the State of B2B Digital Marketing

March 8, 2016

Regalix-Most-Important-Factors-Future-B2B-Digital-Marketing-Initiatives-Mar2016Digital marketing is taking on more importance at B2B organizations, although offline marketing channels continue to occupy the largest share of budgets, according to new reports from Regalix [download page] and DemandWave [download page]. The studies find that revenue and sales increases are the top marketing objectives for B2B companies, with quality and quantity of leads the leading goals for digital marketing efforts. Read more »