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Other Media, Cross-Media & Multi-Channel > Trade Shows & Events

Top 10 Marketing Charts of the Month – February 2017

March 13, 2017

This month's quick-hit set of top charts includes the following topics: budget trends, by channel; Super Bowl ads; B2B lead gen channels; trustworthy B2B info sources; Millennials' brand loyalty; distribution of affluents by generation; "most powerful" brands; how brands are using Snapchat; and the top opportunity for marketers this year. Read more »

B2B Marketers Say Email Delivers the Highest ROI Leads

February 20, 2017

Score another one for email. On the heels of recent research showing that email is the top lead- and revenue-producing vehicle for B2B marketers, a newly-released study [download page] from Chief Marketer reveals that email is also the channel producing the highest ROI leads in the B2B space. Read more »

Fast-Growing Professional Services Firms See Results From Partnership Marketing

February 6, 2017

Professional services firms - spanning industries such as consulting, accounting and financial services, and technology - use an average of around 10 marketing techniques to grow their businesses, according to a study from Hinge Marketing [download page]. For those growing fastest (at least 20% annually), partnership marketing proved to have the greatest marketing impact, per the report. Read more »

Top 20 B2B Marketing Charts of 2016

January 30, 2017

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016's top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and tactical standpoints, giving B2B professionals insights that can help drive greater marketing effectiveness. Read more »

Pair Data-Driven Content With Paid Distribution for Effectiveness, Marketers Say

January 16, 2017

The top content formats produced by content marketers in the US are research/original data, infographics and product reviews, each created by 74% of respondents to a survey from Clutch. These were also the top 3 content types in terms of effectiveness, per the study, with research/original data leading the way. Read more »

How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the Past 5 Years

December 8, 2016

borrell-local-advertisers-top-sources-new-customers-dec2016Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011, according to a new report [download page] from Borrell Associates. However websites have declined as an effective source over the years, and are now being challenged by social media, per the report. Read more »

Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has Biggest Revenue Impact

November 30, 2016

bizible-most-popular-effective-b2b-marketing-channels-nov2016Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers, according to The State of Pipeline Marketing Report 2016 [download page] from Bizible. The report - based on a survey of more than 360 marketers, 90% of whom are B2B-focused - also shows that social media and content marketing are currying favor with B2B marketers. Read more »

Top 10 Marketing Charts of the Month – August 2016

September 14, 2016

MCTop10Aug-16-EntryThis month's quick-hit set of top charts includes the following topics: the ideal marketing mix; annoying social media behaviors; the core of the influencer trend; tracking the customer journey; digital ad personalization triggers; the importance of analytics skills; leading B2B analytics tools; optimizing though leadership content; top lead gen tactics; and most effective sales content types. Read more »

So What Do Marketers Think Is the Ideal Channel Mix?

August 22, 2016

MillwardBrown-Senior-Execs-Ideal-Marketing-Mix-Aug2016The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers. Now, a newly-released study [download page] from Millward Brown Digital (MBD) indeed finds that this continues to be a monumental struggle, with marketers demonstrating a decided lack of confidence in their media allocations. Read more »

B2B Media & Information Industry Revenues Up 2.7% in 2015

July 28, 2016

SIAA-Connectiv-B2B-Media-Industry-Revenues-2008-2015-Jul2016The B2B media and information industry's revenues climbed by 2.7% to $28.4 billion last year, as growth in spending on events, digital advertising and data/business information more than offset declines in print advertising, per Connective's Business Information Network. Read more »