More than 7 in 10 demand gen marketers believe that prospects will consume more content in their buyer journey in the future.
Trade Shows & Events Articles
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How Professional Services Buyers Look for Work-Related Information
The use of social media to search for work-related topics has plunged.
Virtually All B2B Exhibitions Are Now Going Ahead as Planned
There’s been sustained improvement over several quarters in terms of exhibitions going forward as planned.
Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
The B2B Trade Show Market Looks Like It’ll Need At Least Another 5 Years to Reach Pre-Pandemic Levels
Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.
Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
B2B Exhibition Industry Recovery Continues in Q1 as 9 in 10 In-Person Events Go Ahead as Planned
Only half of cancelled events were replaced by virtual events.
Fortune 500 Marketers Say Shift Against Cookies to Lead to Increased Spend on Social, Search
The trend against cookies is leading to the most pressure at the bottom of the funnel.
The B2B Exhibition Industry Improved Again in Q4 as 7 in 8 In-Person Events Went Ahead as Planned
Of the events that were canceled, 3 in 4 instead offered digital events.
Revenue Marketing Priority in 2022: Improving Conversion Rates
B2B marketers are also hoping to generate more leads and to focus on quality.
B2B Marketers Continue to Point to Webinars as a Critical Demand Gen Tactic
The majority of B2B marketers surveyed say that marketing-generated leads account for more than 10% of firm revenues.
Marketers Far More Confident Executing In-Person Than Virtual Events
Only about one-third of marketing leaders say they are effective in executing virtual events that deliver value.
Here’s How Social Media Marketers Spend Their Time
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike
Some 57% of subscribers have canceled a service due to a recent price hike.
Search Remains Tops, but Brand Discovery Channels Are Evolving
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
Podcasts Are Now A Top Source of Thought Leadership Content in the US
One-third of business decision-makers in the US report spending at least 5 hours a week consuming business-related content.
One Way to Set B2B Content Apart from the Rest? Actively Promote It.
High quality and unique stories are the primary ways to differentiate B2B content.
How Can Virtual Events Differentiate?
77% of virtual events leaders agree that these events are a permanent element of their organization’s event mix.