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Other Media, Cross-Media & Multi-Channel > Videogames

Mobile App Sessions Growth Slows in 2016; Category Cannibalization Begins

January 18, 2017

Year after year, mobile app sessions growth - while slowing - has been robust if not eye-opening. But that decade-long streak seems to be coming to an end, finds Flurry in its annual report, with the firm declaring that "on their tenth anniversary, mobile apps start eating their own." Read more »

Moms’ Media Diet: TV & Smartphones Tops for Time; Radio for Reach

January 10, 2017

Some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49, according to a recent report [download page] from Nielsen. Almost three-quarters of these moms are working moms in the labor force, a percentage that increases with age. The study breaks down moms' technology ownership and media habits, analyzing differences between working moms and stay-at-home moms. Read more »

Digital Display Ad Benchmarks in H1 2016, by Vertical and Region

November 28, 2016

sizmek-display-ad-benchmarks-by-region-in-h1-nov2016Want to know how your display ads measure up? Sizmek has plenty of answers for you, based on an analysis of hundreds of billions of impressions served via its platform during the first half of this year. Globally, the report [download page] indicates that the average click-through rate (CTR) for a standard banner ad was 0.16%, though there were considerable differences across regions. Read more »

Push Notification Opt-In and Open Rate Benchmarks, by Vertical and Operating System

October 14, 2016

appboy-push-notification-opt-in-open-rate-benchmarks-oct2016Push notifications have been credited with driving higher app engagement and retention rates, but how many app users actually opt-in to these messages? A recent study from Appboy [download page] takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016. Read more »

Digital Media Consumption Much More Highly Concentrated Among Heavy Users Than Traditional Media

August 19, 2016

Nielsen-Concentration-US-Media-Consumption-Aug2016There's a reason they call it mass media: it has broad appeal. And data highlighted by Nielsen in a recent article indeed shows that traditional media consumption is much less concentrated among the top 20% of users than digital media usage. That's to be expected, given that there are more users of traditional media overall. Read more »

Uh Oh. Mobile App User Retention Rates May Be Worsening.

August 16, 2016

Localytics-App-User-Retention-Rate-Trends-Aug2016It's hard enough getting your app discovered. But then preventing churn is a whole new ball game. And it's not getting easier, according to Localytics' latest annual update on app retention and churn rates. In fact, fully 63% of app users will become inactive within 30 days after downloading an app, finds the analysis of a year-long period from June 2015 to June 2016. Read more »

Top 10 Marketing Charts of the Month – July 2016

August 15, 2016

MCTop10Jul-16-EntryThis month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; youths' biggest purchase influencers; most hated online ads; marketers' biggest challenge; CMOs' evolving role; the rise of social media stars; top Gen Z shopping categories; e-commerce site purchase timing; leading personalization tactics; and planned martech investments. Read more »

Radio Ads Garner Gen X’s Attention

July 29, 2016

MCSurveyMonkeyAudience-Purchase-Influence-Gen-X-2016-v-2014Yahoo calls them "the most influential generation" - but they're also often overlooked by advertisers in favor of both their younger (Millennial) and older (Boomer) counterparts. In a new study, MarketingCharts delves into the marketing and advertising channels to which Gen Xers ascribe the most purchase influence, with some surprising results. Read more »

Which Ads Do Internet Users Dislike the Most?

July 20, 2016

HubSpotAdblockPlus-Most-Widely-Disliked-Types-of-Ads-Jul2016American adults are almost twice as likely to dislike (61%) as to like (34%) advertising, per recent research from YouGov. So which types of ads get the blood boiling the most? HubSpot has some answers, based on a survey conducted among more than 1,000 online browsers in the US, UK, Germany and France. Read more »

[REPORT] Social Advertising Makes Big Headway As Consumer Purchase Influencer

July 11, 2016

MCSurveyMonkeyAudience-Purchase-Influence-Millennials-2016-v-2014Social media ads have seen rapid spending increases in recent years, and that increasing flow of money is having a profound effect on social advertising's status as a consumer purchase influencer. That's according to an exclusive new primary research study from MarketingCharts, the 3rd annual "Advertising Channels with the Largest Purchase Influence on Consumers" report conducted with SurveyMonkey Audience. Read more »