Video game content sales dropped by 7% year-over-year.
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These Are the Brands Consumers Feel the Strongest Connection With
Disney tops this latest list, while Amazon drops out of the top 10.
Popularity of Live Streamed Video Games Dips Slightly
Interestingly, fewer young people this year say they currently watch live streamed video games.
TikTok is Now Teens’ Favorite Social Media Platform
Instagram is the third-favorite, but the most widely used on a monthly basis.
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.
An Update on Teens’ Media Use
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.
Youth Enjoy Following Video Game Companies on Social Media
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
The Number of Esports Sponsorship Deals is Climbing Quickly
The number of publicly announced esports sponsorships deals reached 2,254 last year.
Who Plays Mobile Games in the US and Canada?
Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
Americans’ Screen Time Activities Evolve Away from TV & Movies
3 in 10 Americans are spending less time watching traditional TV and movies because of other screen options.
With Gaming on the Rise, What’s Motivating Players?
7 in 10 gamers play for stress relief or escapism.
US Online Media Spend in 2021 and the Outlook for 2022
Total US online media spending is expected to grow by 16.6% this year.
Sports Fans Say They’ll Migrate to Streaming Platforms if Necessary
3 in 4 would be at least somewhat likely to sign up to a streaming service to watch their favorite sport.
How Do US Adults Use TikTok?
A subset of highly active users are responsible for the vast majority of content.
BDRs Report an Average of Almost 17 Touches per Contact. What Do They Do on Those Attempts?
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
Almost Half of Grandparents Play Video Games At Least Once A Month
Grandparents ages 50+ are more likely than non-grandparents of that age to play video games each month.
These Are Gen Z’s Favorite Brands in 2022
Social media brands don’t feature heavily in the top 10, but they do stand out the most in Gen Z favorability when compared with US adults in general.
Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.