After several quarters of double-digit growth, spending growth on video games slowed considerably in Q2 2021. This is per recent data [press release] from The NPD Group, which found that Q2 consumer spending on video game products grew by only 2% year-over-year...
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Male Teens Say Video Game Ads Grab Their Attention
Some 4 in 10 (39% of) teens say that social media ads are more likely than a host of others to catch their attention. Nevertheless, a survey from YouGov shows that if brands are wanting to grab the attention of male teens, video games may be the place to advertise....
US Online and Traditional Media Advertising Outlook, 2021-2025
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...
Interest in AR/VR for Shopping Comparatively Low in the US
As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from shopping online more is not being able to physically experience products. So, what if shoppers were given the option to try products through augmented...
4 in 10 to Buy More Tech Due to the Pandemic; Here’s Which Products Are Most Widely Adopted
Consumer appetite for tech products is set to grow even further, per new data [press release] from the Consumer Technology Association (CTA). The poll of more than 2,400 adults found that intent to buy tech products in the next 12 months is 11% higher than it was this...
Half Say Advertising is Important in the Buying Decision
When shoppers are going through the process of shopping and purchasing items, advertising has importance, but not as much as some other factors in influencing buying decisions. A survey from Ipsos [PDF] found that half of the more than 1,200 US adults say advertising...
Q1 Consumer Spending on Videogames Up 30% Y-O-Y
Continuing the trend from last year, quarterly spending on video game products in the first quarter of 2021 saw double-digit growth. This is per recent data [press release] from The NPD Group, which found that Q1 consumer spending on video game products grew by 30%...
Gen Z Consumers More Likely to Play Video Games Than Watch Live TV
The youngest generation of adults has embraced digital activities more than older adults. While this is far from surprising considering this is the first generation of adults reared in the age of digital, a report from Morning Consult and Verizon shows that this...
TikTok Neck and Neck with Snapchat Among Teens’ Favorite Social Platforms
It wasn’t too long ago that TikTok left Instagram in its wake to become the second-most favorite social media platform among US teens. Now it’s taking a run at the #1 spot, per the most recent report on teens from Piper Sandler. In the latest semi-annual survey of...
1 in 5 Have Watched A Live-Streamed Video Game
It turns out that video games aren’t just for playing. They can also be a spectator event. The Infinite Dial report from Edison Research and Triton Digital found that one-fifth of the US population (ages 12+) currently watches live-streamed video games on services...
2 in 3 Play Mobile Games
One of the many things smartphones brought to mobile users is the sophistication of games made available to play on their phones. Gone are the days of playing Snake on a Nokia – now iPhone and Android apps offer a wealth of games that have led to 65% of Americans and...
US Video Game Spending Grew by 27% Last Year
Without a doubt, video games are a big business, especially at a time when the industry has a more captive audience than usual. As proof, data provided by NPD Group shows that, in 2020, total US consumer sales for the video game industry grew by more than one-quarter...
What Are the Most Popular Event Types Targeted to Prospects?
Community or networking events along with brand pop-up events are favored in both the US and UK.
Most Adults Don’t Relate the Most to Their Own Generation
Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.
Consumers’ Easter-Related Spending Forecast to Slip
Per-person spending is expected to be $177.06, down about $15 from last year.
Global Mobile App Downloads Slip in Q2; US App Store Spending Shifts to Non-Games
Among non-game apps, TikTok remained the leader by downloads globally across the App Store and Google Play.
Close to Half of Teens Say They’re Online “Almost Constantly”
98% of teens ages 15-17 have or have access to a smartphone.
Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?
Eating out is the first casualty of cost-cutting.