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Other Media, Cross-Media & Multi-Channel > Word of Mouth

Facebook User-Generated Content Engagement Reportedly Down in 2016

February 23, 2017

Facebook users averaged far fewer original posts in 2016 than they did the year prior, according to a Mavrck analysis [download page]. While the trends identified in the report point to a general decrease in earned engagements, the study also demonstrated the continuing power of word-of-mouth. Read more »

1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal Time

February 23, 2017

For the most part, insurance policyholders are more likely to simply renew a policy without much effort when it comes up for renewal than to actively search for a better deal, according to new data from YouGov. However, close to 1 in 3 policyholders will use that time to look, typically using friends and family and price comparison sites for information. Read more »

How Do Industries Score on Corporate Reputation Factors?

February 20, 2017

The technology industry continues to have the best reputation of any sector in the US, according to the latest annual Harris Poll Reputation Quotient (RQ). But a breakdown of the different facets of corporate reputation reveals that consumer products companies tend to outperform tech companies in the various individual factors involved. Read more »

Top 10 Marketing Charts of the Month – January 2017

February 10, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media's purchase influence; e-commerce and m-commerce popularity; adoption of voice-enabled digital assistants; business trust and buzz; top influence marketing goals; most effective content types; and B2B customer marketing activities. Read more »

These Information Sources Are Considered Most Trustworthy by B2B Buyers

February 3, 2017

Vendor websites might be one of the most used information sources by B2B buyers, but they're towards the bottom of the list in helpfulness and trustworthiness, according to a report from TrustRadius [download page]. Instead, free trials, product demos and referrals are among the information sources that lead the way in trust and utility, per the study. Read more »

Top 20 B2B Marketing Charts of 2016

January 30, 2017

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016's top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and tactical standpoints, giving B2B professionals insights that can help drive greater marketing effectiveness. Read more »

The 10 Most Important Ways to Build Trust in Companies (According to Consumers)

January 25, 2017

Trust in bedrock institutions - NGOs, business, media and the government - is declining worldwide, reveals Edelman in its latest annual Trust Barometer report, and business stands "on the brink of distrust." In fact, just 37% of general population respondents around the world find CEOs to be credible, an all-time low. In such an environment, how can businesses build trust? Read more »

The Brands With the Best Buzz in the US in 2016 Were…

January 24, 2017

YouGov has released its US Buzz Rankings list for 2016, revealing that Amazon again enjoyed the best public perception, for the fourth consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about the brand during the prior 2 weeks and subtracts the percentage who answer they have heard something negative from the proportion who have heard something positive. Read more »

Gen Z Likes Shopping In-Store; Seeing Items Encourages Purchases

January 23, 2017

Members of Generation Z prefer shopping in a store to shopping online, per a recent study from the NRF and IBM. In fact, virtually all survey respondents said they prefer making purchases in a store most (67%) or some (31%) of the time, with the analysts attributing this in part to their younger age and lack of access to credit cards. Read more »

4 in 10 Adults Say They’ve Bought Something They Saw on Social Media

January 9, 2017

Social networks are widely used in the US, as a recent MarketingCharts study indicates that more than 2 in 3 US adults use social media on a weekly basis. And there's reason to believe that social media will be increasingly used as a vehicle for product discovery, given that 85% of Gen Z reports using social to learn about new products. But to what extent does social media influence purchases? A recent survey [download page] from SUMO Heavy Industries offers some insights. Read more »