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Other Media, Cross-Media & Multi-Channel > Word of Mouth

Social Recommendations Top TV Ads in Purchase Influence for Youth

April 3, 2017

Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by MarketingCharts' own primary research. New data from Deloitte indicates that such recommendations continue to wield great influence - but what about when recommendations come online from social media circles? Read more »

Online Radio and Podcast Audiences Continue to Broaden

March 21, 2017

Some 61% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 87% of those listeners (53% of respondents overall) listen on a weekly basis, per the latest edition of the annual Infinite Dial report [pdf]. Both monthly and weekly online radio listening have grown across age groups, with weekly reach up by a third among the 55+ group (32%, from 24%). Read more »

Spotify Rapidly Growing in Popularity with Youth

March 20, 2017

Spotify has been showing strong, steady growth among the 12-24 demographic, and has now overtaken Pandora in popularity for this age group, according to the latest Infinite Dial report [pdf] from Edison Research and Triton Digital. Back in 2013, only 6% of respondents aged 12-24 reported being weekly Spotify listeners, but that figure has soared to 25% in 2016 and 38% this year. Read more »

How Do Viewers Discover Video Content?

March 20, 2017

Consumers still discover new TV and video content primarily through TV ads (56%) and word-of-mouth (54%) with internet search (32%) also a popular means, according to a report from the Consumer Technology Association (CTA). However, consumers are also now learning about new content through alternative means, such as streaming service recommendations (23%), social media (21%) or radio, TV or podcast host recommendations (16%). Read more »

What Are Teens’ Primary News Sources?

March 16, 2017

More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source, according to a study from Common Sense Media, which interviewed almost 600 teens aged 13-18. Teens rely as teachers or other adults, friends, and websites/apps to a lesser degree, with around one-third having used those as sources for news the day prior to the survey.. Read more »

Facebook User-Generated Content Engagement Reportedly Down in 2016

February 23, 2017

Facebook users averaged far fewer original posts in 2016 than they did the year prior, according to a Mavrck analysis [download page]. While the trends identified in the report point to a general decrease in earned engagements, the study also demonstrated the continuing power of word-of-mouth. Read more »

1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal Time

February 23, 2017

For the most part, insurance policyholders are more likely to simply renew a policy without much effort when it comes up for renewal than to actively search for a better deal, according to new data from YouGov. However, close to 1 in 3 policyholders will use that time to look, typically using friends and family and price comparison sites for information. Read more »

How Do Industries Score on Corporate Reputation Factors?

February 20, 2017

The technology industry continues to have the best reputation of any sector in the US, according to the latest annual Harris Poll Reputation Quotient (RQ). But a breakdown of the different facets of corporate reputation reveals that consumer products companies tend to outperform tech companies in the various individual factors involved. Read more »

Top 10 Marketing Charts of the Month – January 2017

February 10, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media's purchase influence; e-commerce and m-commerce popularity; adoption of voice-enabled digital assistants; business trust and buzz; top influence marketing goals; most effective content types; and B2B customer marketing activities. Read more »

These Information Sources Are Considered Most Trustworthy by B2B Buyers

February 3, 2017

Vendor websites might be one of the most used information sources by B2B buyers, but they're towards the bottom of the list in helpfulness and trustworthiness, according to a report from TrustRadius [download page]. Instead, free trials, product demos and referrals are among the information sources that lead the way in trust and utility, per the study. Read more »