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Other Media, Cross-Media & Multi-Channel > Word of Mouth

4 in 10 Adults Say They’ve Bought Something They Saw on Social Media

January 9, 2017

Social networks are widely used in the US, as a recent MarketingCharts study indicates that more than 2 in 3 US adults use social media on a weekly basis. And there's reason to believe that social media will be increasingly used as a vehicle for product discovery, given that 85% of Gen Z reports using social to learn about new products. But to what extent does social media influence purchases? A recent survey [download page] from SUMO Heavy Industries offers some insights. Read more »

Which Connected Devices Have the Highest Rates of Ownership – and Purchase Intent?

January 5, 2017

Almost half (47%) of US adults own a connected/smart TV or streaming device, making these the most commonly owned devices of 9 emerging technologies tracked by the IAB in a recent report [pdf]. Among respondents aware of the various devices but not owning them, the TV devices again topped the list, this time for purchase intent. Read more »

These 10 Brands Have the Highest Consumer Advocacy Ratings in the US

December 19, 2016

YouGov BrandIndex has debuted a new brand advocacy ranking, based on consumer likelihood to recommend more than 1,500 major brands. The results show that medical brands dot the list of the top 10 brands, placing 4 within that list. While hospital organizations did well as a sector, cable and satellite TV and consumer banks lagged with the lowest advocacy levels. Read more »

Usefulness of Web, Apps Drives Digital Satisfaction for US Consumers

December 19, 2016

The usefulness of websites and applications is a far bigger driver of US consumers' digital satisfaction than privacy and trust in the credibility of information, according to a new Intent Lab Quarterly Digital Satisfaction Index (DSI) from Northwestern University Medill School and Performics. Read more »

How Do Millennials and Boomers Vary in Their Shopping Attitudes?

December 13, 2016

colloquy-millennial-boomer-shopping-attitudes-dec2016Retailers focus much of their efforts on Millennials, but could be ignoring the generation with the most "clout," according to a report from COLLOQUY that uncovers some differences in the shopping habits of these generations. The research suggests that Millennials (22-35) are more likely to approach shopping as fun and relaxing, whereas Boomers (52-65) are more interested in convenience. Read more »

How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the Past 5 Years

December 8, 2016

borrell-local-advertisers-top-sources-new-customers-dec2016Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011, according to a new report [download page] from Borrell Associates. However websites have declined as an effective source over the years, and are now being challenged by social media, per the report. Read more »

Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has Biggest Revenue Impact

November 30, 2016

bizible-most-popular-effective-b2b-marketing-channels-nov2016Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers, according to The State of Pipeline Marketing Report 2016 [download page] from Bizible. The report - based on a survey of more than 360 marketers, 90% of whom are B2B-focused - also shows that social media and content marketing are currying favor with B2B marketers. Read more »

How Are Consumers Finding and Watching Their New Favorite TV Shows?

November 28, 2016

hubentertainment-how-viewers-discover-their-favorite-tv-shows-nov2016Online players are catching up with traditional TV as the main sources of consumers' favorite TV shows, indicating that online video services' investments in original programming are paying off, per results from a Hub Entertainment Research study. In fact, almost 7 in 10 subscription video-on-demand (SVOD) subscribers say that original programming makes them more likely to keep their subscription Read more »

9 in 10 US Consumers Say They Read Online Reviews About Local Businesses

November 21, 2016

brightlocal-use-online-reviews-judge-local-businesses-nov2016About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year, making this the leading method for recommending local businesses, according to the latest annual Local Consumer Review Survey from BrightLocal. But while social and review sites are less commonly used, more than 9 in 10 read online reviews to determine whether a local business is good or bad, with half claiming to do so regularly. Read more »

1 in 3 Consumers Say Brand Advertising Influences Their Purchases

October 26, 2016

cmocouncilbazaarvoice-factors-influencing-consumer-purchases-oct2016Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study [download page] sponsored by Bazaarvoice. Once again, word-of-mouth outranks advertising as a purchase influencer, though, in keeping with MarketingCharts' own research into purchase influencers. Read more »