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Minority of B2B Salespeople Find Marketing Assets Effective

July 31, 2014

DemandMetric-Marketing-Asset-Effectiveness-Perceptions-July20143 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur, finds a new study [download page] released by Demand Metric. The survey - fielded mostly among B2B respondents - focuses on the causes and impacts of "bad" sales interactions, finding numerous instances of disagreement between sales and marketing teams, with each seeing problems with the other. Read more »

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CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

July 31, 2014

IRI-Americans-CPG-Brand-Spending-Behavior-Q2-2014-Q2-2011-July2014American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying new brands priced below regular brands, down from 46% reporting this behavior in Q2 2011. Similarly, fewer respondents - 31% in Q2 compared to 39% in Q2 2011 - are giving up some of their favorite brands. Despite those positive trends, few consumers only purchase their preferred brands over cheaper options. Read more »

What Are Youths’ Biggest Clothing Style and Brand Decision Influencers?

July 30, 2014

ForestCityAlexanderBabbage-Kids-Clothing-Brand-Influencers-July2014Clothing is one of teens' top spending categories, per recent research from Piper Jaffray - but what influences their style and brand decisions when it comes to clothing and accessories? A recent survey commissioned by Forest City and conducted by Alexander Babbage offers some insight into the top influencers among teens (13-17) and young adults (18-24), with both predictable and surprising results. Indeed, while word-of-mouth proves paramount, one traditional marketing tactic also nets kids' attention. Read more »

Revised Global Ad Spend Growth Forecast for 2014, by Medium

July 30, 2014

Warc-Global-Ad-Spend-Revised-Forecast-by-Medium-in-2014-Jul2014

    Source: Warc
      Notes: Global ad spending (estimated based on 13 markets) is expected grow by 5.8% this year, represented an upward revision of 0.6% points from Warc's January forecast, with the US hewing close to the average with 5.5% growth. Warc predicts that online ad spending will grow by 16.4%, a 2.3% upward revision from January, although all other media have been revised downward to varying degrees. Beyond the internet, TV (5.3%), cinema (4.6%) and out-of-home (4.2%) are slated for the fastest growth, with print (magazines: -3.5%; newspapers: -4.1%) declining. Read more »
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      “Upscale” Gen Xers and Baby Boomers Compared

      July 29, 2014

      Shullman-Gen-X-Baby-Boomers-Luxury-Buying-Plans-July2014The Shullman Research Center has released a new report, this time focusing on the Gen X (34-48) generation. Having already released their report on Baby Boomers early this month, the new study provides an opportunity to compare and contrast the attitudes of these two generations, both of which have tremendous spending power. Indeed, while Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis. And like Baby Boomers, affluent Gen Xers are ready to spend on luxury goods. Read more »

      Which Brands Have the Best Buzz Among Millennials?

      July 29, 2014

      YouGov-Brand-Buzz-Millennials-Minorities-in-H1-July2014

        Source: YouGov
          Notes: Google tops the buzz rankings for the first half of this year among US Millennials; research released late last year also found Google to be Millennials' "most-loved" brand. Nike, Amazon.com, YouTube and Apple round out the top 5 Buzz Rankings among US Millennials. Meanwhile, Nike and Samsung hold the top 2 positions among both Hispanics and African-Americans, with Apple also in the top 5 for both groups. Read more »

          Loyalty Programs: Which Incentives Do Users Find Attractive?

          July 28, 2014

          TechnologyAdvice-Appeal-Loyalty-Program-Benefits-July2014US loyalty program users are considerably more likely to participate in loyalty programs to save money than to receive rewards, finds a survey conducted by TechnologyAdvice. Of the options listed, almost 6 in 10 respondents chose "saving money" as their primary motivation for participating in loyalty programs, compared to close to 4 in 10 saying they use the programs to receive rewards. Respondents did not have a clear preference for card-based or digital programs, though. Read more »

          Primary Binge-Viewing Sources, Among US Households

          July 28, 2014

          Centris-Methods-Used-to-Binge-View-TV-July2014

            Source: Centris Marketing Science
              Notes: Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows (defined as watching 3 or more episodes of a TV show in one day), with 17% using more than one method. DVR (28%) emerges as the most common method used to binge-view, closely followed by subscription video on-demand services (25%) and live TV (23%).
                Related: TV Binge-Viewers Hold Mixed Attitudes to Advertising Read more »

                Consumer Spending Trends: Deal-Seeking Behavior Prevalent

                July 25, 2014

                Gallup-Consumer-Spending-and-Saving-Trends-July2014Consumers are more likely to be found shopping around for deals than making impulse purchases and going shopping just for fun, details Gallup in newly-released survey results. Some 83% of respondents reported having purchased generic or store brand goods during the 4 weeks prior to the survey, while roughly 6 in 10 reported having shopped at more than one store for similar items to get the best deal (61%) and having gone online to compare prices and find the best deal (59%). Read more »

                US Marketing Research Industry Seeing Pre-Recession Levels of Activity

                July 25, 2014

                MRA-US-Marketing-Research-Activity-Index-Q42007-Q12014-Jul2014

                  Source: Marketing Research Association
                    Notes: Business activity in the US marketing research industry just turned in "the most positive 12 month period in the history" of the MRA's report, which dates to the 4th quarter of 2007. The Research Industry Index (RII), an indicator of business activity in the industry, posted a score of 100 in Q1 2014, the 4th consecutive quarter of 100 or higher. Given that Q4 2007 is the baseline, that means that activity is back at pre-recession levels.
                      Related: 77% of Market Intelligence Users Say Their Investments Have Paid Off Read more »