This month's quick-hit set of top charts includes the following topics: identification with generational traits; American affluents, by generation; youths' traditional TV viewing; trust in digital brands; effective video marketing types; apps' share of mobile time; concentration of mobile app use; US media ad spend forecasts and Q2 results; and important B2B technologies. Read more »
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The Content Marketing Institute (CMI) and MarketingProfs have released their latest annual report [pdf] looking at the state of content marketing among B2B marketers in North America. As the sixth annual report covering this area, the study allows for comparisons to years past to identify shifts and trends. Even so, some findings, such as the perceived effectiveness of in-person events, appear to be quite consistent over time. Read more »
Nielsen has released its latest "Global Trust in Advertising" report [download page], a biennial examination of the different forms of advertising that consumers around the world trust and act upon. This latest study indicates that despite the flow of budgets away from traditional media, advertising via these channels remains influential, even among younger age groups. Read more »
The latest quarterly TV viewing figures are in, and with 4-and-a-half years' worth of data to examine, it's possible to see real trends emerging in Americans' traditional TV viewing habits. The short of it? Yes, youth as a whole are watching less traditional TV, to the extent that this article may soon need to be renamed "How much less TV are youth watching?" Indeed, as the data in the Q2 2015 total audience report [download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo isn't showing much sign of abating. Read more »
Source: Visual IQ [download page]
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low, reports GfK in a recent study. While watching a program on a TV network remains the most common use of a TV set during primetime, more viewers are watching recorded programs and streaming video. So what about engagement across those viewing methods? Read more »
The median household income in the US was $53,657 last year, not statistically significant different in real terms from the 2013 estimate, according to recent data [pdf] released by the US Census Bureau based on official national findings from the Current Population Survey. Real median household income (in 2014 dollars) has grown by about 10% over the past 30 years (from $48,664 in 1984), and has failed to recover from its peak of $57,843 in 1999. Read more »