Category news stream


US Out-of-Home Ad Revenues Continue to Grow

September 4, 2015

OAAA-US-OOH-Ad-Revenue-Trends-Q12012-Q22015-Sept2015Source: Outdoor Advertising Association of America (OAAA)

    Notes: The out-of-home advertising industry has remained largely immune to the ad spending declines experienced by other traditional media channels, reports the OAAA, noting that OOH "complements, amplifies, and reinforces digital marketing." Indeed, with its Q2 revenue growth of 3.8%, out-of-home advertising spending has now grown for 21 consecutive quarters, according to the OAAA's tabulations. Growth has rebounded this year after a modest increase of 1.1% last year, and is expected to continue through 2019. Read more »

    Enterprise CMOs Say They Spread Their Budgets Evenly Across the Customer Journey

    September 3, 2015

    TheCMOClubIBM-Enterprise-CMO-Budget-Allocations-Customer-Journey-Sept2015CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey, says The CMO Club in a recent study [pdf] conducted in collaboration with IBM. The survey of 100 CMOs with annual marketing budgets of at least $1 million found 57% predicting an increase in overall budgets over the next 2-3 years, with spending growth expected across all stages of the customer journey. Read more »

    Trusting Relationships A Bigger Priority For Customers Than Brand Names, CMOs Say

    September 2, 2015

    DukeCMOSurvey-Customers-Top-Priorities-Sept2015Source: The CMO Survey [pdf] (Duke University's Fuqua School of Business)

      Notes: CMOs tend to believe their customers' top priority over the next 12 months will be superior product quality (26%) or excellent service (24%), according to The CMO Survey. Also interesting is that CMOs are slightly more likely to believe that a trusting relationship (18%) will be a top customer priority than low prices (17%). Just 3% feel that customers will make brands their top priority. Read more »

      Budgets Limited For Multicultural Marketing Initiatives

      September 1, 2015

      CMOCouncilGeoscape-Budget-Allocations-Multicultural-Marketing-Sept2015Multicultural consumers represented 92% of US population growth between 2000 and 2014, per a recent report, and research suggests that Hispanic and Asian households will outspend non-Hispanic Whites over the remainder of their lifetimes. Yet many marketers lack a multicultural marketing initiative or significant spending on one, according to a new study [download page] from The CMO Council and Geoscape. Read more »

      Top 100 B2B Advertisers’ Spending Trends, by Medium

      August 31, 2015

      KantarAdAge-B2B-Top-100-Advertisers-Spending-Trends-in-2014-Aug2015Source: Kantar Media / Ad Age

        Notes: The top 100 B2B advertisers increased their ad spending by 0.9% in 2014, while B2B advertisers as a whole kept their spending flat for the year, reports Ad Age, based on Kantar Media data. With an estimated $4.8 billion spent on B2B ads last year, the top 100 advertisers accounted for almost half of the total $10.2 billion spent by B2B advertisers. (These figures include only display ad spend for online advertising.) TV's share of measured ad spend among the top 100 advertisers increased from roughly 57% share in 2013 to 61% share last year. Read more »

        Which Industries Lead in Consumer Perception?

        August 28, 2015

        Gallup-Consumer-Ratings-Industries-Sectors-Aug2015Source: Gallup

          Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating (% positive minutes % negative) of +59 points is almost double-digits ahead of restaurants (+50), the next-highest rated. Some other industries with strong net positive perception include travel (+37), retail (+34), automotive (+27) and publishing (+20), while TV and radio (+12) and advertising and public relations (+7) sit further down the list but still in the green. Read more »

          CMOs: Marketing Budget Growth Expected; ROI Problems Persist

          August 27, 2015

          DukeCMOSurvey-Expected-Budget-Changes-Aug2015CMOs in the US expect marketing budgets to rise by 5.5% in the next 12 months, according to the latest edition of the biannual CMO Survey [pdf] from Duke University's Fuqua School of Business. While CMOs' level of budget optimism is weaker than in the February edition of the study (+8.7%), it's stronger than in August 2014 (+5.1%) and 2013 (+4.3%). Read more »

          Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004

          August 26, 2015

          ACSI-Customer-Satisfaction-Automobiles-Aug2015Source: American Customer Satisfaction Index (ACSI) [download page]

            Notes: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI's 100-point scale, marking its third consecutive year of declines and the lowest rating since 2004 (also 79). In fact, just 2 of the 27 nameplates tracked (Honda Acura and BMW) improved their satisfaction rating from last year. The report traces the drop to higher recalls, with car owners reporting a 40% increase in recalls compared to Q2 2014. Read more »

            Ad Creative’s Top Challenge? Better Understanding Consumers

            August 25, 2015

            CRNInternational-Biggest-Obstacle-Quality-Ad-Creative-Aug2015Most brand managers and ad agency personnel believe that the quality of creative work in today's advertising is generally good, finds CRN International in a recent survey [pdf] of 124 respondents working in corporate/brand marketing (54% share) and agency/marketing services (46%). Yet respondents were less likely to rate the quality of the creative at their own brand as being good or excellent. Read more »

            Pay-TV Net Subscriber Losses Largest For A Q2; Still Minimal

            August 24, 2015

            LRG-Q2-Pay-TV-Subscriber-Losses-2011-2015-Aug2015Source: Leichtman Research Group (LRG)

              Notes: The 13 largest pay-TV providers in the US, which represent roughly 95% of the market, together shed nearly half a million subscribers in Q2, per LRG data. While the second quarter is a traditionally slow one, this year's net loss is larger than the previous "low-water mark" from Q2 2013 (~ -360,000). Interestingly, cable companies suffered their smallest subscriber losses since Q2 2008; by contrast, telephone companies' net addition of just 4,000 subscribers was their worst performance for any quarter. Read more »