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Who Spends the Most on a Daily Basis? Hispanics

December 17, 2014

Gallup-Daily-Spending-by-Race-Ethnicity-and-Kids-Dec2014Source: Gallup

    Notes: Hispanics report $96 per day in discretionary spending ("yesterday" spending excluding major purchases and normal household bills), edging Asians ($95) for the most among major races and ethnicities, and well above the $90 adult average, according to a Gallup survey. The report ties this higher spend to Hispanics' likelihood of having children under 18 in the home: 50% report having kids living in the household, compared to one-third of adults overall. Read more »

    Majority of Pay-TV Subscribers Also Report Having Netflix Subscriptions

    December 16, 2014

    PwC-Share-Pay-TV-Subscribers-With-Netflix-2014-2013-Dec2014Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Pay-TV, it seems, is no longer enough: roughly two-thirds of pay-TV subscribers between the ages of 18-49 also have Netflix subscriptions, according to a recent PwC survey, which notes that Netflix penetration among pay-TV subscribers isn't confined to youth. In fact, almost 6 in 10 subscribers aged 50-59 double as Netflix subscribers, triple the share from last year. Overall, 65% of pay-TV subscribers surveyed have Netflix and 32% Amazon Prime, up from 41% and 18% last year, respectively. Read more »

    US Population Projections by Age Group, 2015-2060

    December 15, 2014

    CensusBureau-Pop-Projections-by-Age-Group-2015-2060-Dec2014Source: U.S. Census Bureau

      Notes: The first population projections released by the US Census Bureau in 14 years show an aging population distribution in the US: by 2060, slightly fewer than 1 in 5 (19.8%) of Americans will be younger than 18, down from an estimated 22.9% next year. By contrast, by the end of the forecast period, the 65+ crowd will account for 23.6% of the population, up from 14.9% next year. Indeed, the 65+ bracket will grow to outnumber under-18s some time between 2030 and 2035. Something to think about, given the complaints that advertisers aren't doing a good job catering to older Americans. Read more »

      Where Upscale Boomers Notice Advertising

      December 12, 2014

      ShullmanResearchCenter-Top-Ad-Channels-Among-Upscale-Boomers-Dec2014Source: Shullman Research Center

        Notes: TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k), according to new data released by the Shullman Research Center that segments previously-released data by generation. Three-quarters of upscale Boomers reporting having seen TV ads during the 30 days prior to the survey, with a majority also reported having seen or heard advertising in mail sent to their home (53%) and in newspapers (printed or digital; 51%). Read more »

        Twitter Users Seen Avid Consumers of TV Shows Across Sources

        December 11, 2014

        Ipsos-Twitter-Users-TV-Viewing-Across-Sources-Dec2014Source: Ipsos MediaCT

          Notes: Twitter users are more likely than non-users to watch various types of video content during a typical week, ranging from broadcast TV (67% vs. 63%) to online subscription video-on-demand (52% vs. 35%), according to data released from an Ipsos MediaCT study. What's more, they turn to a variety of sources for TV show content at a greater rate than non-users, per the study. For example, they're more likely to watch TV shows on Netflix (57% vs. 39%), TV network websites (37% vs. 19%), TV network apps (33% vs. 9%) and iTunes (28% vs. 6%). Not surprisingly, then, they're also more apt to describe themselves as experts about TV and as people whose opinions are sought regarding TV shows. Read more »

          B2B Marketers on the Most Effective Channels Used to Promote Events

          December 10, 2014

          Regalix-Most-Effective-Channels-Used-to-Market-B2B-Events-Dec2014Source: Regalix [download page]

            Notes: Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events, and they're also the channels that B2B marketers feel are most effective in marketing events (84%, 68%, and 68%, respectively), according to a new study from Regalix. Among offline channels, direct mail (50%), print media (47%) and telemarketing (47%) lead in usage, with direct mail (27%) topping telemarketing (16%) and print (11%) in terms of perceived effectiveness. Read more »

            Are Young People Watching Less TV? (Updated – Q3 2014 Edition)

            December 8, 2014

            Nielsen-Traditional-TV-Weekly-Viewing-Trends-Among-18-24-Q12011-Q32014-Dec2014The latest TV viewing figures are in, and with almost 4 years' worth of data to examine, it's possible to see some real trends emerging in Americans' TV viewing habits. The short of it? Yes, youth as a whole are watching less TV - and it might be time to rename this article "How Much Less TV Are Young People Watching?" Indeed, as the data in the Q3 total audience report (previously cross-platform report) [download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo continues to intensify. Read more »

            Customer Satisfaction With the Finance and Insurance Sector

            December 5, 2014

            ACSI-Customer-Sat-Finance-Insurance-Sector-Dec2014Source: American Customer Satisfaction Index (ACSI) [download page]

              Notes: Customers continue to be report significantly higher satisfaction rates with credit unions (an index score of 85 on a 100-point scale) than with banks (76), according to the ACSI's latest report on the industry. As for insurance, life (80) and property and casualty (79) carriers outperform health insurance carriers (70) in satisfaction. In fact, the health insurance industry has the 4th-lowest index score of the 43 industries tracked. Read more »

              Baby Boomers Comprise 41% of the Adult Mass Affluent Population

              December 4, 2014

              Nielsen-Mass-Affluent-by-Generation-Dec2014Source: Nielsen [download page]

                Notes: While Baby Boomers (aged 49-67) and Millennials (19-36) each account for an equal 24% of the US population, Boomers represent almost three times the share of the adult Mass Affluent population (41% vs. 14%), per data contained in a recent Nielsen report. Separately, the study indicates that the Mass Affluent population - defined as households with liquid assets between $250k and $1m excluding real estate - represent 11% of households, but 26% of total wealth.
                  Related: [Debrief] Advertising to Baby Boomers: The Why and How Read more »

                  Top 10 Marketing Charts of the Month – November 2014

                  December 3, 2014

                  Top-10-November-EntryThis month's quick-hit set of top charts includes the following topics: what consumers want from brands; the power of word-of-mouth; brand marketing on Instagram; primetime TV audience trends; why consumers go online; the CFO view of marketing; data-driven spending trends; conversion rate optimization methods; and shopping cart abandonment.