Category news stream


Weekend Reading, 5/1/15

May 1, 2015

Pew-Key-News-Media-Audience-Trends-May2015The Pew Research Center has released its latest annual "State of the News Media" report, a wide-ranging and comprehensive summary of news media trends across various platforms. While one of the highlights relates to mobile comprising a majority of visits to 39 of the top 50 digital news websites, the report also points to legacy platforms being "by no means abandoned," with an uptick in network and local TV news audiences. Read more »

Consumers: W-O-M, TV Ads Have Broadest Purchase Influence

April 30, 2015

Deloitte-US-Consumers-Purchase-Influencers-Apr2015When it comes to influencing consumers' purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, cited by almost two-thirds of respondents. Read more »

So How Many Millennials Are There in the US, Anyway? (Updated)

April 28, 2015

CensusBureau-Share-of-Pop-by-Age-Group-Gender-Apr2015Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there's research to be found on anything ranging from their top brand attributes to their influence on B2B purchases. Those analyses are all helpful in their own right, but -  stepping back to the big picture for a moment - how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how large this coveted demographic is. Read more »

US TV Multitasking Behavior, by Generation

April 27, 2015

Deloitte-TV-Multitasking-Behavior-by-Generation-Apr2015Source: Deloitte [pdf]

    Notes: 9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte's latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are now regularly multitasking while watching TV, with their most common activities being browsing the web (45%) and text messaging (41%). Among the youngest crowd (14-25), 94% of whom at least almost always multitask, text messaging (53%) and using a social network (47%) are the most common activities. Read more »

    2015’s Most Reputable Companies

    April 24, 2015

    ReputationInstitute-Most-Reputable-Companies-Apr2015Source: Reputation Institute [download page]

      Notes: The BMW Group is this year's most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt Disney Company (#6, down from #1) and Google (steady at #2) in the process. Interestingly, LEGO Group (#5 globally) is the most reputable company in North America, while The BMW Group takes top billing in Europe, Google in Latin America, and Daimler (#3 globally) in the Asia-Pacific region. The BMW Group made the top 10 ranking in 12 of the 15 countries surveyed, with Sony in the top 10 in 10 markets. Only 9 of the 100 companies measured made the top 10 rankings in 6 or more of the 15 markets. Read more »

      Video Consumption, Ad Dollars Continue to Favor TV Over Digital

      April 23, 2015

      eMarketer-TV-vs-Digital-Video-Time-Ad-Spend-Apr2015 Source: eMarketer

        Notes: While TV's share of adults' daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending, according to new eMarketer estimates. This year, TV is expected to account for 36.4% of adults' daily major media time, while raking in slightly more than 40% of media ad dollars. And while consumption of - and ad spending on - digital video has been rising quickly, digital is expected to pull in just 4.4% of ad spend versus its 10.9% share of adults' media consumption this year. Read more »

        Two-Thirds of Americans Agree: Brands Must Be Environmentally Responsible

        April 22, 2015

        GfK-Consumer-Attitudes-Environmental-Responsibility-Apr2015Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible, but that level of agreement is trumped by several other countries tracked in a recently-released GfK survey. In fact, an average of 76% of respondents across the 23 countries surveyed agreed with the statement regarding brands' environmental responsibility. Read more »

        Senior Digital Marketers’ Top Priorities and Challenges

        April 21, 2015

        Experian-Senior-Digital-Marketing-Leaders-Top-Priorities-Apr2015Storytelling is both a top priority and a top challenge for senior marketers, finds Experian Marketing Services in its latest annual Digital Marketer Report [download page]. The survey results also suggest that profiling customers remains a challenge, although overcoming organizational silos is surprisingly not viewed as much of a priority. Read more »

        US Adults’ Daily Major Media Consumption Estimates, 2011-2015

        April 20, 2015

        eMarketer-Daily-Major-Media-Consumption-2011-2015-Apr2015Source: eMarketer

          Notes: US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer's latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015. TV will occupy the second-largest chunk of adults' daily media time, at 4-and-a-quarter hours this year, down less than 20 minutes from 2011. By year's end, print newspapers will have seen the largest decline in daily time, although newspaper ads continue to have a sizable influence on consumers' purchases. Read more »

          Weekend Reading, 4/17/15

          April 17, 2015

          AceMetrix-Top-TV-Advertisers-in-Q12015-Apr2015Five national TV ads scored at least 20% higher than their respective categories' 12-month norm during Q1, reports Ace Metrix, led by Google-owned Android's "Peaceful Co-Existence" spot, which fetched an Ace Score of 647, 28.4% higher than the software and website category norm. Two of the 5 ads scoring at least 20% higher than the norm were Super Bowl ads, with Budweiser's "Lost Dog" performing well in the beer category and McDonald's "Pay With Lovin'" topping the QSR category. Likeability was a common trait behind all the Super Bowl spots that topped their respective categories. Read more »