Category news stream


US Out-of-Home Ad Revenues Continue to Climb

May 27, 2016

OAAA-US-OOH-Ad-Revenue-Trends-Q12012-Q12016-May2016Spending on out-of-home (OOH) advertising grew by 3.3% in Q1 2016, reports the Outdoor Advertising Association of America (OAAA), marking the 24th consecutive quarter of growth. The miscellaneous services and amusements category remained the largest revenue driver - at 22.7% share of all spending - and also increased its spending by the largest amount (14.7%). Read more »

Print Ads Maintain Sizable Reach

May 26, 2016

Fluent-Retailer-Marketing-Channel-Reach-May2016Print ads continue to have reach and influence, per new studies released by Fluent [download page] and the Newspaper Association of America (NAA) [pdf]. While concerned with different categories (retail and local politics), the two studies demonstrate that advertising in print media continues to have an impact with consumers. Read more »

A Stark Choice: Traditional TV or Streaming Video?

May 24, 2016

TDG-Preference-Pay-TV-v-Subscription-Streaming-Svc-May2016Recently, an IAB study [pdf] released in conjunction with the NewFronts was greeted with much press proclaiming that viewers now prefer digital video to primetime TV. (The actual results weren't quite as clear, but did show that users of TV and original digital video tended to associate the latter more with terms such as "innovative," "exciting," "edgy," and "worth my time.") Now two new studies issued by independent firms take up the TV versus digital video debate in much starker terms. Read more »

US Adults Are Familiar With PR and Product Placement, In the Dark About Content and Native

May 23, 2016

HarrisPoll-Adults-Familiarity-Media-Types-May2016The vast majority of US adults are very or somewhat familiar with social media (88%) and public relations (73%) and a majority are also familiar with product placement (56%) and editorial content (52%), per survey results from The Harris Poll. But terms like content marketing (29% familiar), earned media (15%) and native advertising (15%) leave most in the dark, with fewer than 1 in 3 having even heard of earned media and native advertising. Read more »

B2B SMBs Rate Their Biggest Marketing Challenges

May 20, 2016

Salesfusion-B2B-SMB-Biggest-Marketing-Challenges-May2016The need for better quality leads is a greater challenge than the need for more leads, according to a Salesfusion survey [download page] of nearly 700 B2B marketers from companies with less than $100 million in annual revenues. The results align with previous research from Demand Gen Report, in which B2B marketers said that their top priority this year is focusing on lead quality over quantity. Read more »

CMOs Confident in Their Strategic Thinking, Need Most Help With Digital Marketing

May 19, 2016

SpencerStuart-Marketing-Leaders-Greatest-StrengthsDigital marketing - including social media - is the skill that the greatest share of CMOs believe is most important to their marketing team's success today, per results from a recent Spencer Stuart survey of 150 marketing leaders. Data analytics and insights, along with strategic thinking, round out the top-3 most important skills. Trouble is, they're also the three skills most difficult to find when building a team. Read more »

These Departments Wield The Most Influence Over B2B Purchase Decisions

May 17, 2016

LinkedIn-Depts-Largest-Influence-B2B-Buying-Decisions-May2016It probably comes as no surprise that the departments most involved in B2B purchase decisions varies by industry. Recently-released survey data from LinkedIn provides some insight as to the departments that wield the most influence, and those industries in which the greatest number of departments are involved. Read more »

Banks More Likely to Increase Than Decrease Physical Branches, With One Exception

May 13, 2016

KPMG-US-Bank-Physical-Location-Expansion-Plans-May2016Almost half of banking executives plan to increase their brick-and-mortar branches, versus fewer than one-fifth who plan to decrease them, per a recent KPMG study [pdf]. The study is based on a survey of 100 banking respondents, including senior executives at 70 of the largest banks in the US, holding nearly 80% of all banking assets in the US banking system. Read more »

B2B Tech Content Marketing: Which Content, When?

May 12, 2016

IDG-IT-Decision-Makers-Top-Content-Needs-by-Purchase-Stage-May2016Which pieces of content are most valuable to B2B technology buyers and at which stage of the customer journey? What matters to buyers from different generations and how do they differ? These and several¬†other questions are answered in new studies from IDG Enterprise and Arketi Group, which surveyed IT decision-makers and B2B technology buyers. Read more »

The 10 Brands Most Disappointing to Their Customers

May 11, 2016

BrandKeys-10-Least-Engaging-Brands-of-2016-May2016Brands such as Apple and Netflix continue to lead their respective categories in emotional engagement, per recently-released research from Brand Keys. Now the firm has issued its annual list of the least engaging brands [pdf]; those that "substantively disappointed their own customers." Read more »