Category news stream

Traditional

Global Luxury Ad Market Set to Recover

April 28, 2017

After contracting by a marginal 0.5% last year, luxury ad spending across 23 key markets is set for growth this year and next, says Zenith in its latest forecast. The US, China and Japan will provide 80% of the coming growth, predicted to be 2.9% this year and a further 3.9% next. Read more »

Travel Industry Satisfaction Climbs: Which Companies Are Leading the Field?

April 27, 2017

Airlines are enjoying the highest reported customer satisfaction score since 1995, according to the American Customer Satisfaction Index (ACSI). The index for airlines rose to 75 on ACSI's 100-point scale, which is a 6-point boost over a 2-year period, and an improvement of 4.2% from last year. Read more »

Few B2B Marketers Feel That Their Company Is Effective At Maximizing Potential Revenue from Major Accounts

April 26, 2017

Only about one-third (35%) of marketers think that their companies are effective at maximizing the potential revenue from their major accounts, according to a report [download page] from Altify. Not too surprisingly, those in sales roles had more confidence in their ability to gain optimal revenue (48%) than their marketing counterparts. Read more »

The State of Traditional TV: Updated With Q4 2016 Data

April 24, 2017

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen were recently released, and we now have 6 years' worth of data on Americans' traditional TV viewing habits to examine. If you've been keeping track of these quarterly updates, you're well aware that youth as a whole are watching less traditional TV. So what might be new in this latest study [download page], covering Q4 2016? Let's take a look. Read more »

Consumer Willingness to Pay A Premium for “Green” Products Climbs, Albeit Slowly

April 24, 2017

Consumers seem more willing to pay a premium and inconvenience themselves for environmentally friendly products in comparison to 2010, says GfK in a new release. But it's a minor change at best, suggesting that for some, environmental friendliness might hit the heart more than the wallet. Read more »

How Do Marketing and PR Pros Think Their Roles Will Converge?

April 21, 2017

A majority of marketers believe that public relations will become more closely aligned with marketing in the next 5 years, something that many PR professionals agree with. But there are some differences in opinions among other respondents to USC Annenberg's Global Communications Report 2017 [pdf]. Read more »

What Are the Essential Features of a Primary Credit Card?

April 20, 2017

The credit card industry has become a competitive arena, offering increasingly attractive perks to entice and retain the 80% of Americans who use or own a credit card, per the results of a Harris Poll survey. The most vital features surround fees and interest rates: three-quarters of card-holders surveyed said that it was either essential or extremely important that their primary credit card have no annual fee, and more than half (56%) felt the same way about low interest rates. Read more »

The Most Important Trends Impacting the Future of Public Relations

April 19, 2017

Digital storytelling will be the most important communication trend affecting public relations in the next 5 years, according to those who probably should know best: public relations professionals. In its Global Communications Report 2017 [pdf], the USC Annenberg School for Communication and Journalism also found that social listening is a key trend likely to impact the future of PR. Read more »

How Do Americans Feel About Their Retirement Years?

April 18, 2017

The majority of Americans want to spend their retirement traveling (55%) and spending more time with family (54%), per an Ipsos survey of US adults ages 45 to 65. Other popular ways to spend their golden years include volunteering (35%), taking up a hobby (33%) and working part-time (32%), per the survey. Read more »

Millennial Investors, Skeptical of Human Advisors, Prefer Hybrid Traditional and Robo-Advice

April 17, 2017

When it comes to financial advice, Millennial investors are hesitant to put complete faith in human advisory services, preferring instead to go with a hybrid model, which includes a combination of digital tools and human advice, according to a survey from Accenture. Read more »