Category news stream

Traditional

Which Customer Marketing Activities Are Most Broadly Used by B2B Firms?

January 16, 2017

B2B companies are relying more on customer references and testimonials than on any other type of customer marketing activity, details a report [download page] from Influitive and Koyne Marketing. Based on a survey of 202 respondents, largely from B2B (77%) and hybrid B2B and B2C (16%) companies, the study indicates that this is the only activity with majority (62%) adoption. Read more »

US Music Biz Up in 2016 on Strength of Streaming

January 16, 2017

It was a positive year in the end for the music business, declares Nielsen in the Nielsen Music Year End Report for 2016 [download page], as strong growth in on-demand streaming more than offset sales declines. In fact, on-demand streaming grew to account for 38% of all audio consumption, becoming the single largest consumption format for the first time in the process. Read more »

Political Advertising in 2016 Showed Sizable Channel Shifts

January 13, 2017

Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record, according to Borrell Associates. But while the spending amount was in itself interesting, the channel breakdown may have been more noteworthy. Read more »

The 10 Fastest-Growing Grocery Categories in 2016

January 13, 2017

Americans looking to get their caffeine fix drove sizable increases in the dollar sales of ready-to-drink tea and coffee, with these emerging as the #1 and #3 growth categories in the grocery department in 2016, according to recent data from Nielsen. In fact, liquid tea sported not only the highest dollar growth (of 19.5%) but also the highest unit volume growth (of 14.4%). Read more »

The State of Traditional TV: Updated With Q3 2016 Data

January 11, 2017

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen are in,¬†giving us now almost 6 years' worth of data on Americans' traditional TV viewing habits to examine. While we know at this point that youth as a whole are watching less traditional TV, what does this latest study [download page], covering Q3 2016, have to offer by way of trends? Let's take a look. Read more »

The 10 Most Valuable Global Retail Brands in 2016/2017

January 10, 2017

Amazon reigns again as the most valuable global retail brand, with a brand value approaching $100 billion, according to BrandZ's latest Most Valuable Global Retail Brands study [pdf]. In fact, not only is Amazon the world's most valuable retail brand, but it's also growing at a faster clip than the other top brands. Read more »

The World’s 10 Most-Purchased FMCG Brands Are…

January 9, 2017

Coca-Cola ranks as the "most-chosen" FMCG brand in the world for the fourth consecutive year, chosen roughly 6.3 billion times in the 52-year period between November 2014 and October 2015, according to the latest annual rankings [download page] from Kantar Worldpanel. Read more »

These 20 Conditions Reportedly Account for the Bulk of US Healthcare Spending

January 9, 2017

Healthcare spending in the US amounted to $1.4 trillion in 2013, or more than one-sixth of the entire US economy, according to a report published in the Journal of the American Medical Association (JAMA). The analysis - which examined 183 data sources to estimate spending on 155 conditions - reveals that the top 20 accounted for an estimated 57.6% of all personal healthcare spend. Read more »

6 in 10 Say It’s Important to Buy From Socially Responsible Companies

January 6, 2017

Almost two-thirds (64%) of American adults report having made purchases from socially responsible companies in the past year, according to an annual survey report from Good.Must.Grow. The survey also indicates that roughly one-quarter (26%) have avoided making a purchase because the company in question was not socially responsible. Read more »

What Makes A Premium Product?

January 5, 2017

Sales of "premium" products - defined in this case as those that coast at least 20% more than the average category price - are seeing above-average growth in many fast-moving consumer goods (FMCG) categories, according to a recent report [download page] from Nielsen. But consumers perceive these products as being more than just about price, per the study. Read more »