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Traditional

Sizing Up US Media Reach

March 30, 2015

Nielsen-US-Media-Reach-Mar2015Source: Nielsen

    Notes: Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone. On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month. Read more »

    The Most – and Least – Trusted Companies in America

    March 27, 2015

    TemkinGroup-Top-and-Bottom-Cos-Trust-Ratings-Mar2015Source: Temkin Group

      Notes: Of 293 organizations measured across 20 industries, just 6% earned "excellent" (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned "good" (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance and credit card businesses. Meanwhile, 9% of the companies measured had "very poor" (below 40%) ratings and another 22% were rated as "poor" (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst. Read more »

      National Mover Rate Remains Steady; Still Highest Among Youth

      March 27, 2015

      CensusBureau-National-Mover-Rate-by-Age-Group-2013-2014-Mar2015Source: US Census Bureau

        Notes: The national mover rate between 2013 and 2014 was 11.5%, or 37 million people aged 1 and older, according to the latest data from the US Census Bureau. That figure is in line with recent years, hovering between 11.5 and 12.5% since 2008, and is down from about 1 in 5 people when the survey began in 1948. Youth continued to be the most likely to move, as 21.4% of 18-24-year-olds and 20.7% of 25-34-year-olds did so during the 2013-2014 period. Read more »

        State of B2B Marketing Data Deemed “Questionable”

        March 26, 2015

        NetProspex-State-of-B2B-Marketing-Data-in-2014-Mar2015Most B2B records are missing key data such as industry information (72% missing) and phone numbers (54% missing), according to an analysis of more than 223 million records by Dun & Bradstreet NetProspex. The study evaluated database health across 4 best practice areas - record duplication, record completeness, email deliverability, and phone connectability - determining that the overall "Health Scale Rating" of the records analyzed was "Questionable." Read more »

        US Ad Spending Trends in 2014

        March 24, 2015

        Kantar-Ad-Spend-Trends-by-Medium-in-2014-Mar2015After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers as the 5th consecutive year of gains (which are not adjusted for inflation), though the figure represented a fairly slow rate for a year which featured the World Cup as well as political and Olympic (P&O) spending. Read more »

        Average CMO Tenure Rises Again, Has Doubled In the Past Decade

        March 23, 2015

        SpencerStuart-Average-CMO-Tenure-2004-2014-Mar2015Source: Spencer Stuart

          Notes: CMOs see themselves as having greater responsibility for company strategy in years to come, and one sign of that increasing influence might well be their longer tenures. Indeed, Spencer Stuart's latest annual study of CMO tenure finds that the average tenure for CMOs at leading US consumer brand companies has grown from 23.6 months in 2004 to 48 months last year, still a ways behind the average CEO's tenure of 80 months but nevertheless signaling that "CEOs are confident in giving their CMOs the task of truly leading dramatic change within their organizations." Read more »

          Minorities Reportedly Now Represent A Majority of US Kids Under 10

          March 23, 2015

          Nielsen-American-Diversity-by-Generation-in-2014-Mar2015Source: Nielsen [download page]

            Notes: Fewer than half (49.2%) of children aged 9 and younger last year were non-Hispanic Whites, according to a Nielsen study that demonstrates the growing clout of multicultural consumers, who have represented 92% of the population growth in the US between 2000 and 2014. The study cites data demonstrating that multicultural consumers' higher life expectancies and lower median ages result in significantly more years of effective buying power than their non-Hispanic White counterparts, with Hispanics in particular averaging almost 20 more years of effective buying power. Read more »

            Weekend Reading, 3/20/15

            March 20, 2015

            Nielsen-Influence-Corp-Reputation-Opinion-Elites-Mar2015Reputation matters to a majority "opinion elites" in the US, with 54% reporting having decided to not to do business with a company because of something they learned about how it conducts itself, according to recently-released survey results from Nielsen. In fact, "opinion elites" from the US were more likely than those from any other of the 16 countries surveyed to have stopped doing business with a company on account of its reputation, significantly outpacing the global average of 37%. Read more »

            This Year’s Least Engaging Brands Are…

            March 19, 2015

            BrandKeys-10-Least-Engaging-Brands-of-2015-Mar2015Brands are failing to keep pace with consumers' growing expectations, according to a recent Brand Keys study. The initial release of study results revealed the brands measuring up best against their respective category ideals, with brands such as Apple and Netflix topping their lists. Now, Brand Keys has released its list of the brands that are faring the worst on this measure. Read more »

            Are Young People Watching Less TV? (Updated – Q4 2014 Data)

            March 17, 2015

            Nielsen-Traditional-TV-Weekly-Viewing-Trends-Among-18-24-Q12011-Q42014-Mar2015The latest TV viewing figures are in, and with 4 years' worth of data to examine, it's possible to see some real trends emerging in Americans' TV viewing habits. The short of it? Yes, youth as a whole are watching less TV - and 2014 appears to be the year in which those declines accelerated. Indeed, as the data in the Q4 2014 total audience report (previously cross-platform report) [download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo isn't showing any signs of reversing. Read more »