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Traditional

US Millennials Shift Preference From Spending to Saving Money

April 29, 2016

Gallup-US-Adult-Preferences-Saving-vs-Spending-Money-May2016Source: Gallup

    Notes: Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016. That represents a significant change from the 2001-2006 period, when an average of 54% of Millennials reported a preference for spending as opposed to saving (43%). Read more »

    Radio Listening Trends: AM/FM Healthy; Digital & Podcasts Growing

    April 28, 2016

    JacobsMedia-Reasons-Listening-to-AMFM-Radio-Apr2016Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest annual Jacobs Media Techsurvey [download page]. The study, which is based on a survey of 39,503 listeners in the US and Canada (almost entirely the US), finds that hearing their favorite songs remains the primary motivation for listeners. Read more »

    Only 1 in 5 Consumers Globally Feel That Brands Are Open and Honest. Why Does That Matter?

    April 26, 2016

    CohnWolfe-Consumer-Perceptions-Brands-Honesty-Integrity-Apr2016Brands are facing an "authenticity deficit," according to a new report from Cohn & Wolfe, which finds just 22% of consumers surveyed around the world agreeing that brands and companies today are open and honest. While brands fared worst on that measure, they didn't do much better on others: for example, just 1 in 4 respondents agree that brands can be trusted. Read more »

    Global Box Office Revs, US In-Theater Ad Spend Both Hit Records in 2015

    April 25, 2016

    MPAA-Global-Box-Office-Revenues-2011-2015-Apr2016Source: Motion Picture Association of America (MPAA) [pdf], Cinema Advertising Council (CAC) [pdf]

      Notes: Global box office revenues reached a record $38.3 billion in 2015, up 5% from the prior year and 18% from 2011, according to the MPAA, which notes that the Asia-Pacific and Latin American regions posted the strongest growth, each at 13%. China was the top international (outside of the US/Canada) box office market with an estimated $6.8 billion in revenues, per data cited in the report. Separately, a report from the US Cinema Advertising Council indicates that in-theater advertising revenues among its members grew by 13.4% to a new high of more than $716 million. Read more »

      Friday Research Wrap, 4/22/16

      April 22, 2016

      Euclid-Most-Impt-In-Store-Messaging-Factors-Apr2016Some 74% of adult mobile device owners claim to want to receive messages from a store or business during a visit, per a survey of 2,115 US adults (18+) from Euclid Analytics. However, giving consent and choosing when messages are received are important to a sizable share of respondents, although the medium (how they receive the messages) appears to be the most important factor. Read more »

      What Strategic Programs Will Define Marketing Departments in 2020?

      April 21, 2016

      MarketoEIU-Top-Strategic-Programs-for-Marketing-Depts-Apr2016Almost 9 in 10 CMOs and senior marketing executives from around the world believe that they will own the end-to-end customer experience by 2020, per results from an Economist Intelligence Unit (EIU) survey [download page] sponsored by Marketo. But with technological change spurring a vast array of potential interactions between brands and their customers, marketers must be prepared to deal with growing complexity, per the report. Read more »

      [Study] Marketing Financial Services to Millennials

      April 19, 2016

      MC-Fin-Serv-ReportMillennials present apparent contradictions to financial services marketers: they're underbanked but increasingly using financial institutions for non-account purposes; and while open to non-traditional brands, they choose the big 3 at a greater rate than the population at-large. In a new study, "Marketing Financial Services to Millennials", MarketingCharts explores the over-arching financial themes faced by America's youth, as well as the opportunities and challenges inherent in marketing to this generation. Read more »

      Do Commuters Listen to AM/FM Radio Ads In the Car?

      April 18, 2016

      EdisonResearch-Commuter-Response-AMFM-Radio-Ads-Apr2016Source: Edison Research

        Notes: 9 in 10 commuters listen to traditional AM/FM radio while in their car on the way to work, finds Edison Research in newly-released survey results, with AM/FM radio easily beating out CDs (62%), owned digital music files (54%) and streaming internet radio (42%) as the most common form of in-car audio during commute time. So what happens when ads come on? Among those who listen to an AM/FM station that plays commercials, the largest group (29%) don't typically switch away, but 23% say they tune away immediately. Read more »

        Top 10 Marketing Charts of the Month – March 2016

        April 14, 2016

        MCTop10Mar-16-EntryThis month's quick-hit set of top charts includes the following topics: Google AdWords benchmarks; most effective digital tactics; Snapchat use among youth; teens' brand discovery vehicles; core drivers of brand satisfaction; best and worst companies by CX; US ad spend share forecasts; mobile app engagement benchmarks; mobile in-store activities; and smartphone share of site visits.. Read more »

        What 5 Years’ Worth of Data Tell Us About Youth and TV

        April 12, 2016

        Nielsen-Traditional-TV-Weekly-Viewing-Trends-Among-18-24-Q12011-Q42015-Apr2016[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen are in, allowing for an analysis of 5 years' worth of Americans' traditional TV viewing data. The short of it? Yes, youth as a whole are watching less traditional TV. But a review of the data from Nielsen's Q4 2015 total audience report [download page] indicates that the declines may be slowing, even as other reports suggest that streaming may be catching up to linear viewing. Buckle up, this is our most in-depth analysis yet. Read more »