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Weekend Reading, 5/29/15

May 29, 2015

BrandZ-10-Most-Valuable-Global-Brands-May2015Apple is back on top as the world's most valuable brand, according to the 10th annual "BrandZ Top 100 Most Valuable Global Brands" report from WPP and Millward Brown. With a total brand value of almost $247 billion, representing a 67% year-over-year rise, Apple soared past Google's $173.7 billion value (+9%). Read more »

B2B Research: Don’t Sleep on the Sales Rep

May 28, 2015

SiriusDecisions-B2B-Buyer-Sales-Rep-Interactions-May2015A recently-released study from SiriusDecisions made some waves in the B2B marketing world, as it challenged the notion (spurred in part by SiriusDecisions' own research) that digital has disintermediated sales, with much of the buying process complete before contact with a vendor is made. Read more »

Not All City People: Millennials Just as Likely to Identify as “Suburbanites”

May 27, 2015

UrbanLandInstitute-Gen-Y-Self-Characterization-by-Race-Ethnicity-May2015Source: Urban Land Institute [pdf]

    Notes: Some 37% of Millennials (aged 19-36 at the time of the survey) identify as "city people," while 36% consider themselves "suburbanites," according to an Urban Land Institute survey. In fact, white respondents were more likely to consider themselves "suburbanites" (37%) than "city people" (33%), although the opposite was true for Hispanics and Black Americans. Interestingly, only 13% of respondents live in a downtown area or near downtown, although another 35% live in "other" city neighborhoods. As such, Millennials appear less likely to identify as "city people" (37%) than they are to actually live in a city (48%). Read more »

    Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile Activities

    May 26, 2015

    OAAA-Media-Exposure-Before-Smartphone-Activities-May2015Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine. Read more »

    Consumers’ Spending Trends, by Category

    May 22, 2015

    Gallup-Consumer-Spending-Trends-in-Q12015-May2015Source: Gallup

      Notes: Consumers are spending more on necessities such as groceries (55% spending more), utilities (45%) and healthcare (43%), with these being the three categories in which the largest percentage of survey respondents have increased their spending compared to a year ago, according to Gallup. Meanwhile, the bottom categories in terms of increased spending are retirement investments (17%), consumer electronics (18%) and travel (19%), suggesting, per Gallup, that "Americans continue to spend more on things they need, but not on things they want." Read more »

      The World’s 10 “Most-Chosen” FMCG Brands

      May 21, 2015

      Kantar-10-Most-Chosen-FMCG-Brands-May2015Coca-Cola is the "most-chosen" FMCG brand in the world for the third consecutive year, chosen roughly 5.7 billion times in the 52-year period between October 2013 and October 2014, according to the latest annual rankings [pdf] from Kantar Worldpanel. In fact, 43.4% of households purchased the brand an average of 13.4 times last year; while #2 Colgate had higher penetration among households (64.6%), it was purchased less frequently (6.4 times on average). Read more »

      Pay-TV, Broadband Subs Continue Moving in Opposite Directions

      May 20, 2015

      LRG-Pay-TV-Broadband-Subscription-Trends-in-Q12015-May2015Source: Leichtman Research Group (LRG) Notes: Although the pay-TV subscriber market continues to be larger than the broadband subscriber market, that gap continues to narrow, per the latest data from LRG. The results indicate that the top broadband providers – representing roughly 94% of the market – added about 1.2 million subscribers in Q1 2015, bringing their total to 88.5 million. Cable companies had a particularly strong quarter, with a net gain of slightly more than 1 million subscribers, their largest net add since Q1 2008. Read more »

      Marketing Leaders Want More Data-Driven, Explorative Team Cultures

      May 19, 2015

      SpencerStuart-Marketing-Team-Culture-May20159 in 10 marketing leaders feel that culture plays a very (60%) or somewhat (30%) influential role in enabling the brand experience, but only about one-quarter believe that their team's culture needs no change, details Spencer Stuart in a recent survey of more than 200 marketing leaders. Read more »

      Customer Satisfaction With Healthcare Services Falls to Lowest Level in Almost A Decade

      May 18, 2015

      ACSI-Customer-Sat-Healthcare-Sector-May2015Source: American Customer Satisfaction Index (ACSI) [download page]

        Notes: Customer satisfaction with the healthcare and social assistance sector has fallen to a score of 75.1 on the ACSI's 100-point scale, down from 80 (the threshold of excellence) just a couple of years ago and its lowest point since 2006 (75.1). Satisfaction with ambulatory care and hospitals both shrunk, with the former falling to its lowest point (76) since the ACSI began measuring it in 2008. Read more »

        Weekend Reading, 5/15/15

        May 15, 2015

        Shullman-Affluents-Travel-Plans-May2015Eight in 10 affluents (consumers with household income of at least $75,000) report planned to travel for pleasure in the following 12 months, according to [download page] a Shullman Research Center report based on a Q3 2014 survey. While travel plans were largely consistent across generation, Boomers were the most apt to plan for a domestic trip (74%), while Millennials (38%) were the most likely to see an international trip in their near future. Separately, an AARP survey indicates that almost half of consumers aged 45 and older plan to take a multi-generational trip in the next year. Read more »