Category news stream


13 Marketing Stats to End Your Week With

July 1, 2016

Totango-Top-Priorities-Customer-Success-Teams-Jul2016The top priority of customer success teams is churn reduction, with 76% of customer success professionals listing this as a high priority. That's according to Totango's 2016 Customer Success Salary Survey & State of the Profession Report, which surveyed 1,000 customer success professionals. Read more »

What Does It Take to Get the Customer Experience Right?

June 30, 2016

CMOCouncilSAPHybris-Most-Important-Attributes-Customer-Experience-Jun2016Customer experience continues to be a hot topic, having recently been deemed marketers' single "most exciting opportunity" of 2016 (as it was in 2015, and in 2014!). Now, a couple of new studies delve into the areas that marketers believe are most important to improving customers' experiences. Read more »

1 in 4 Conversations About Brands Reference Online Content

June 29, 2016

EngagementLabs-W-O-M-Referencing-Digital-Content-Jun2016Face-to-face is still the dominant form of word-of-mouth, accounting for 72% of brand-related conversations last year, according to a report [download page] from Engagement Labs. While online conversations about brands has grown in recent years, the study notes that the "most impressive trend" over the past decade has been the extent to which digital content is referenced in brand conversations. Read more »

Almost Half of America’s Gen Z Population Belongs to A Minority Group

June 28, 2016

CensusBureau-Minority-Share-US-Population-by-Age-Group-Jun2016Asian-Americans were again the fastest-growing minority group in the US last year, marking the fourth consecutive year in which their population growth has outpaced that of Hispanic Americans, reports the Census Bureau in newly-released estimates. In fact, Asian-Americans' population growth rate of 3.4% was larger than the rate of increase in 2014 and 2013, reaching 21 million as of July 2015. Read more »

Which In-Store Personalization Tactics Are Creepy? And Which Are Cool?

June 27, 2016

RichRelevance-Creepy-or-Cool-Retail-Personalization-Tactics-Jun2016Consumers are generally fine with the ability to scan a product on their mobile device to see product reviews and recommendations, according to a study from RichRelevance. But the second annual "Creepy or Cool?" survey finds continued opposition to several other forms of in-store personalization. Read more »

In-Person Interactions Matter in Financial Services

June 24, 2016

Nielsen-Top-Reasons-Using-Physical-Location-for-Banking-Jun2016The physical in-person experience is still critical for financial services interactions, according to a recent report [download page] from Nielsen. In fact, in-person interactions are the most heavily used touch points for consumers when opening a deposit account, cashing or depositing a check in its entirety, and seeking financial advice. Read more »

Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods

June 23, 2016

Salesforce-Consumer-Goods-Research-by-Generation-June2016Consumers across generations are most likely to use online product reviews to research a consumer goods product or brand before buying, according to a Salesforce Research report [pdf]. Based on a survey of more than 2,000 US adults, the study shows that online reviews and word-of-mouth are considerably more influential to the research process for Millennials than for older adults. Read more »

Here Are The Institutions Americans Trust The Most – And Least

June 22, 2016

GRBN-US-Consumer-Trust-in-Institutions-June2016US consumers have little trust in most institutions, reports the Global Research Business Network (GRBN) in recently-released study results. Based on US respondents from a 7-country survey covering more than 9,000 respondents, the research indicates that more adults distrust than trust search engines and social media, among others. Read more »

Global Newspaper Circulation and Advertising Trends in 2015

June 21, 2016

WAN-IFRA-Print-Newspaper-Circs-Ad-Trends-in-2015-June2016Audiences are contributing a larger share of newspapers' revenues on a global basis, according to the latest annual World Press Trends survey issued by the World Association of Newspapers and News Publishers (WAN-IFRA). After surpassing advertising in 2014 for the first time this century as the leading revenue source for newspapers, circulation grew last year to account for 53% of global newspaper revenues. Read more »

US Adults Spend More Time Listening to the Radio Than Using Social Networks

June 20, 2016

eMarketer-Daily-Major-Media-Consumption-2012-2018-June2016Digital media is getting most of the buzz these days, and perhaps rightly so, as digital has this decade overtaken TV as the medium with which adults spend the most time on a daily basis. At least that's per eMarketer's media consumption estimates, the latest of which also show that radio remains resilient in the face of the increasing time spent with digital media. Read more »