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How Search Results Can Drive In-Store Visits

October 30, 2014

GoogleIpsosSterling-Helpful-Search-Result-Info-Oct20143 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores. That's according to a recent Google, Ipsos MediaCT and Sterling Brands survey [pdf] of 6,000 smartphone users aged 18-54 who have influence in the purchase decision-making process of retail, CPG or tech products and have used the internet to look for shopping-related information. So what exactly constitutes "helpful" information? Read more »

Trust in News Media Types, by Generation

October 30, 2014

Harris-Trust-in-News-Media-Types-by-Generation-Oct2014Source: Harris Interactive

    Notes: American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately. Local newspapers (76%) and radio (73%) follow closely, while online-only news sites such as the Huffington Post are trusted by the fewest (61%) respondents, chiefly due to a lack of trust among Matures (69+). Interestingly, Baby Boomers (50-68) have the most trust in each news media type save for online-only news sites, where they trail Gen Xers (38-49) by a slight margin. Read more »

    Holiday 2014 Data Hub

    October 29, 2014

    NRFProsper-Holiday-Related-Retail-Spending-2004-2014-Oct2014The holiday season - traditionally referred to as the November-December period - is almost here. That means, among other things, that there's an abundance of holiday data on offer. This article (which will be updated periodically during the holiday period) highlights key points from holiday-related research for what appears to be a fairly bright season in terms of spending. Read more »

    Where Are Demand Gen And Sales Training Teams Most Aligned?

    October 28, 2014

    CorpVisions-B2B-Demand-Gen-Sales-Training-Alignment-Oct2014Source: Corporate Visions

      Notes: Only about 1 in 10 B2B marketers and salespeople from around the world report a complete level of coordination between their demand generation and sales training teams, per Corporate Visions, although roughly 85% report at least some degree of coordination. Alignment was (unsurprisingly) tied to performance, with 4 in 10 saying that their alignment leads to better lead conversion and closed deals, and one-quarter reporting that their lack of alignment leads to lost lead conversion and closed deals. In terms of the areas of alignment, conversation strategy (55.8% coordination) is highest, while asset/content development (34.6%) and analytics/metrics (31.8%) are lowest. Read more »

      B2B Demand Gen Channels Ranked by Cost-per-Lead

      October 27, 2014

      SoftwareAdvice-B2B-Cost-per-Lead-by-Channel-Oct2014Which channels provide the lowest costs-per-lead for B2B marketers? Given that a recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead, a new report from Software Advice provides timely and intriguing data on the performance of various channels. Read more »

      Smartphone-Based Webrooming Beats Showrooming Across Most Age Groups

      October 27, 2014

      GfK-Smartphone-Showrooming-v-Webrooming-Oct2014Source: GfK

        Notes: Consumers (ages 18-68) are more likely to research a purchase online using a smartphone and then buy it in-store ("webrooming") than they are to see a product in a store and then buy it online from another retailer using a smartphone ("showrooming"), details GfK in a new study. In fact, just 28% of respondents this year reported showrooming during the prior 6 months, down from 37% last year. By comparison, 41% reported webrooming this year. Of note, while webrooming is considerably more popular than showrooming among most age groups, 18-24-year-olds are more likely to have engaged in showrooming. Read more »

        Weekend Reading, 10/24/14

        October 24, 2014

        NRF-Halloween-Spending-Forecast-Oct2014Halloween spending is expected to rebound from a drop last year and total $7.4 billion, according to the NRF, which finds that the average person will spend $77.52 this Halloween. Roughly two-thirds of as two-thirds of adults will celebrate, and two-thirds of those celebrants say they'll buy Halloween costumes. AdGooroo breaks down the list of top costumes by paid search spend here. Read more »

        TV Multitasking Continues to Grow

        October 23, 2014

        TiVo-Share-TV-Viewing-Time-Spent-Multitasking-Oct2014Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, reports TiVo in its second annual study of multitasking and social TV. Even so, viewers are keeping the TV screen the center of their attention: an estimated 47% of their TV time is spent with their primary focus on the TV show even while multitasking, up from 39% last year. Read more »

        Consumer Magazines’ Revenue Sources, Per Executives

        October 23, 2014

        FOLIO-Consumer-Magazine-Revenue-Sources-Oct2014Source: FOLIO: Magazine

          Notes: The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year, while only 11% came from digital advertising and 1% from mobile advertising. As for next year? Not much change in the works: respondents predict that 42% of revenues will come from print ads, compared to 13% from digital ads and 2% from mobile ads. The study authors note that "from 2010 to 2013, respondents have consistently overestimated digital earnings and underestimated how much they'd still rely on print." Read more »

          How B2C and B2B Content Marketing Efforts Compare

          October 22, 2014

          CMIMarketingProfs-B2C-B2B-Content-Marketing-Compared-Oct2014With the release of their latest annual report [pdf] on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between both groups in their approaches to content marketing. Interestingly, while the two differ in some tactics and priorities, they do converge in some areas. Read more »