Category news stream


Here Are 2016’s Top Brands Ranked by Customer Loyalty

October 24, 2016

brandkeys-customer-loyalty-leaders-oct2016Google has taken over as this year's brand loyalty leader, rising 5 spots from last year's results to take the mantle from Netflix, which fell to 4th. That's according to the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty for 635 brands across 72 categories. Read more »

3rd Gen Hispanics Want More Relatable Advertising. Here Are the Top 10 Ad Elements That Resonate

October 21, 2016

yahoo-important-ad-elements-3rd-gen-hispanics-oct2016A majority of 2nd (63%) and 3rd (65%) gen Hispanics agree that there should be more ads in English that speak specifically to Hispanics and Latinos, according to a new study [download page] from Yahoo Advertising and Audience Theory. While a majority of survey respondents believe that an ad showing multiple cultures is more likely to connect with Hispanic consumers, most also say that ads targeted to them don't reflect their experience. Read more »

Global Market Research Industry Registers Growth Uptick

October 20, 2016

esomar-global-market-research-revenue-growth-2010-2015-oct2016The global market research industry grew by 2.2% to in 2015 after adjusting for inflation, according to ESOMAR's latest annual Global Market Research report. That 2.2% growth rate was the highest since 2010, and comes after net growth was essentially at a standstill the previous year. Read more »

Halloween Spending Expected to Reach New High

October 20, 2016

nrf-halloween-spending-forecasts-2005-2016-oct2016Almost 7 in 10 American adults plan to celebrate Halloween this year, according to a recent report from the NRF. Total Halloween-related spending is expected to reach $8.4 billion, the highest amount in the NRF survey's history, and representing a more than 20% increase from last year's expected total of $6.9 billion. Read more »

Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy

October 19, 2016

kellerfaygroup-hispanics-and-brand-word-of-mouth-oct2016Word-of-mouth is the leading influencer of consumer purchase decisions in the US, topping all paid advertising channels. New research from Keller Fay Group, an Engagement Labs company, shows that Hispanics are not only more likely to engage in word-of-mouth than the general public, but also more likely to pass along the information they hear to others. Read more »

Do Men and Women Have Differing Approaches to Loyalty Programs?

October 18, 2016

crowdtwist-activities-earn-loyalty-program-points-by-gender-oct2016Women are more likely than men to always buy a brand regardless of price, quality, convenience or brand promise, according to a study from CrowdTwist [download page]. Based on a survey of more than 1,000 US adults, the study shows that women belong to more loyalty programs and consider themselves loyal to more brands. Read more »

Sales Isn’t Taking Advantage of Content. Here’s How Marketing Can Improve Its Efforts.

October 17, 2016

seismic-b2b-marketers-pressing-content-challenges-oct2016[SPONSORED CONTENT] The old saying goes: "Half of my advertising is wasted – I just don't know which half." This maxim might as well also apply to the B2B content marketing sphere, according to a new study from Seismic that's based on a survey of 100 senior B2B marketers in the US, primarily from enterprise companies. Read more »

Long-Form Ads Pepper List of Q3’s Breakthrough TV/Video Ads

October 13, 2016

acemetrix-top-breakthrough-video-ads-of-q3-oct2016Ace Metrix has released its list of Q3's top "breakthrough" ads, based on an analysis of more than 1,980 TV and digital ads tested during the quarter. Breakthrough ads are those that combine the highest "Likeability" and "Attention" scores as measured via viewer surveys - and it increasingly appears as though ad length is not a turn-off. Read more »

Digital Sees Audience Gains, But Traditional Media Still Influential For America’s Affluents

October 12, 2016

ipsos-affluents-national-newspaper-readership-oct2016America's affluent population continues to grow in size and median income, according to the latest Ipsos Affluent Survey, which examines the 31% of US adults living in households with at least $100,000 in annual income. The report shows that while affluents are growing more attuned to digital media, traditional media types also remain influential. Read more »

The World’s 10 Most Valuable Brands in 2016

October 11, 2016

interbrand-top-10-global-brands-oct2016Apple remains the most valuable brand in the world for the fourth consecutive year, with Google, Coca-Cola and Microsoft holding onto the #2, #3, and #4 positions, respectively, according to Interbrand's annual rankings [download page]. The report indicates that nine of last year's top 10 brands remain in the top 10 list this year, with McDonald's dropping from 9th to 12th, replaced by Mercedes Benz. Read more »