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Weekend Reading, 10/24/14

October 24, 2014

NRF-Halloween-Spending-Forecast-Oct2014Halloween spending is expected to rebound from a drop last year and total $7.4 billion, according to the NRF, which finds that the average person will spend $77.52 this Halloween. Roughly two-thirds of as two-thirds of adults will celebrate, and two-thirds of those celebrants say they'll buy Halloween costumes. AdGooroo breaks down the list of top costumes by paid search spend here. Read more »

TV Multitasking Continues to Grow

October 23, 2014

TiVo-Share-TV-Viewing-Time-Spent-Multitasking-Oct2014Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, reports TiVo in its second annual study of multitasking and social TV. Even so, viewers are keeping the TV screen the center of their attention: an estimated 47% of their TV time is spent with their primary focus on the TV show even while multitasking, up from 39% last year. Read more »

Consumer Magazines’ Revenue Sources, Per Executives

October 23, 2014

FOLIO-Consumer-Magazine-Revenue-Sources-Oct2014Source: FOLIO: Magazine

    Notes: The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year, while only 11% came from digital advertising and 1% from mobile advertising. As for next year? Not much change in the works: respondents predict that 42% of revenues will come from print ads, compared to 13% from digital ads and 2% from mobile ads. The study authors note that "from 2010 to 2013, respondents have consistently overestimated digital earnings and underestimated how much they'd still rely on print." Read more »

    How B2C and B2B Content Marketing Efforts Compare

    October 22, 2014

    CMIMarketingProfs-B2C-B2B-Content-Marketing-Compared-Oct2014With the release of their latest annual report [pdf] on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between both groups in their approaches to content marketing. Interestingly, while the two differ in some tactics and priorities, they do converge in some areas. Read more »

    Top Brands Ranked by Customer Loyalty

    October 22, 2014

    BrandKeys-Customer-Loyalty-Leaders-Oct2014Source: Brand Keys

      Notes: Amazon, Apple, YouTube and What's App are among this year's brand loyalty leaders, finds Brand Keys in its latest annual survey that ranks customer engagement and loyalty for 721 brands across 65 categories. Those brands were among the ones most likely to meet consumer expectations for their respective categories, with Amazon edging Apple in the tablets category, and Apple topping Samsung in the smartphone category. Of the top 20, just one (Dunkin' Donuts) is not a tech-oriented company. Read more »

      How Brands Are Falling Short With Consumers

      October 21, 2014

      Edelman-How-Brands-Fall-Short-With-Consumers-Oct2014Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish, details Edelman in its second annual "brandshare" report. The study, based on surveys of 15,000 consumers in 12 countries who have had some level of engagement with brands, also finds that consumers believe they¬†get the short end of the stick when it comes to the value exchange with brands. Read more »

      US Millennials Identify Their Favorite Brands

      October 20, 2014

      Moosylvania-US-Millennials-Favorite-Brands-Oct2014Source: Moosylvania

        Notes: Nike holds on to the top spot this year in Moosylvania's survey, beating out Apple and Samsung. Some surprising names - such as Walmart and Target - appear in the top 10, which doesn't feature Google, YouTube, or Amazon, which have previously been identified as being among Millennial's most-loved brands. Meanwhile, a follow-up survey from Moosylvania looking at what traits can endear brands with Millennials reveals that high-quality products trump brands that Millennials would recommend or that fit their personality. Read more »

        Weekend Reading, 10/17/14

        October 17, 2014

        comScore-Most-Important-TV-Content-Genres-Oct2014With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it's well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study [download page] from comScore, the two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows. The real gap is for live sports, which pay-TV subscribers are twice as likely to consider important as their non-subscriber counterparts. Read more »

        What’s The Good and Bad With Lead Gen? Depends Who’s Asked.

        October 16, 2014

        360Leads-Impediments-to-Sales-Lead-Gen-Targets-Oct2014Fewer than 1 in 5 companies around the world (19% in the US) meet their sales lead generation targets, reports 360 Leads in a recently-released study. The research examines the use of various lead generation channels, finding that different groups rate them in different ways depending on their performance, size, and function. In fact, about the only thing that respondents agree on is that internal issues are an impediment to meeting targets. Read more »

        Most Helpful Content Types, According to B2B Executives

        October 16, 2014

        EconomistPeppercomm-Most-Helpful-Content-for-B2B-Audiences-Oct2014Source: Economist Group / Peppercomm

          Notes: Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months, with 71% citing them among their top-3 most helpful. Next up are research reports or special reports (51%) and white papers or briefing papers (27%). These are not necessarily the most-used content forms, though; an accompanying survey of B2B marketers finds that while articles are the most common form of content created, newsletters and social media posts are next. Read more »