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Traditional

Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?

March 1, 2017

Marketing budgets are generally trending in the right direction, according to recent survey results from the American Marketing Association and Kantar Vermeer, as the proportion of marketers expecting spending growth in the short-term increased between Q2 and Q4 2016. So how are budgets being distributed - and which areas are least likely to be reduced in favor of others? Read more »

Today’s CMO: Relatively Young, With the Shortest Tenure in the C-Suite

February 27, 2017

It may be the age of marketing, as leading marketers increasing influence product innovation and new business models, move away from a cost-center perception, and expand into strategic business leadership. But CMOs have less time to work their magic than other members of the C-suite, according to a Korn Ferry study. Read more »

B2B Firms Upping Brand Investments, Committed to Brand-Related Research

February 27, 2017

The vast majority (87%) of B2B companies have increased their brand investments over the past 5 years, with most (82%) of those seeing those investments pay off, most commonly in the form of increased sales and customer acquisition. That's according to a recent report [download page] from Spencer Brenneman LLC, which also found virtually all (97%) respondents allocating some resources to brand research. Read more »

Boomers and Silents Represent 70% of the Wealth and Affluent Market

February 24, 2017

Today's marketers very much hold a focus on Millennials - and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains. In fact, new data from Phoenix Marketing International (PMI) indicates that roughly 70% of the wealth and affluent market (those with investable assets of at least $100k) is made up of Americans born before 1965. Read more »

1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal Time

February 23, 2017

For the most part, insurance policyholders are more likely to simply renew a policy without much effort when it comes up for renewal than to actively search for a better deal, according to new data from YouGov. However, close to 1 in 3 policyholders will use that time to look, typically using friends and family and price comparison sites for information. Read more »

America’s Favorite Fashion Retailers Are…

February 22, 2017

Nordstrom might not be the current administration's favorite, but it reigns as America's favorite fashion retailer for the 5th consecutive year, research from Market Force Information has found. Read more »

US Retail Sales Forecast to Grow by 3.7-4.2% This Year

February 21, 2017

Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales. Read more »

How Do Industries Score on Corporate Reputation Factors?

February 20, 2017

The technology industry continues to have the best reputation of any sector in the US, according to the latest annual Harris Poll Reputation Quotient (RQ). But a breakdown of the different facets of corporate reputation reveals that consumer products companies tend to outperform tech companies in the various individual factors involved. Read more »

Super Bowl 2017 Data [Updated]

February 17, 2017

It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here's a look at some of the winners and losers, mostly from research examining the digital reverberation or impact of the commercials (it'll take time to see what type of broader impact the commercials had for advertising brands). Read more »

What Types of Experiences Influence Millennials’ Brand Loyalty?

February 15, 2017

Almost two-thirds of American adults feel that the types of experiences that make them loyal to a particular brand or provider have changed to some degree over the past 3 years, research from Accenture Strategy has found. For youth, product and service experiences are becoming more important drivers, as is trust in data privacy. Read more »