Category news stream

Traditional

Which Components Are Essential to Marketers’ Brand Strategies?

March 23, 2017

Almost 9 in 10 global brand managers and CMOs agree that brand marketing is an important component of their marketing program, according to a recent report [download page] from OnBrand Magazine. The survey - conducted among more than 560 respondents - also found that the majority have a documented brand strategy, with close to half updating it annually. So what aspects are being included in brand strategies? Read more »

Number of Broadband Households Foregoing Legacy Pay-TV Continues to Rise

March 23, 2017

The share of US broadband households that don't subscribe to legacy pay-TV continues its steady climb, reports TDG Research in a new study. Some 22% of broadband households surveyed in 2016 could be classified as "Cord Nils" in that they don't use any TV services from legacy providers. That's double the figure from 2012 - a marked rise in a short time. Read more »

Budgets, Cultures Holding Back Data-Driven Strategies

March 22, 2017

Inadequate budgets are the biggest obstacles to implementation of truly data-driven customer strategies, cited by 54% of marketers responding to a new CMO Council survey [download page]. Challenges associated with internal cultures are also proving impediments: 43% cited a failure to fully embrace a customer-centric culture, and 32% feel it's due to a lack of senior-level support to spark change. Read more »

Which Content Assets Do Sales Request Most From Marketing?

March 21, 2017

Product flyers and spec sheets (75%) are the content assets most requested by sales teams, according to a study [download page] from Demand Metric in partnership with MarcomCentral. Presentations (56%) are also popular, with research suggesting that these have a significant impact on buyer behavior. Read more »

Should Brands Take Public Stances on Social Issues? Consumers Weigh In.

March 20, 2017

Brands are in the political and societal spotlight more these days - sometimes of their own accord, and sometimes not. But to what extent should brands have a voice in societal matters? Youth appear to feel more strongly about this than their older counterparts, according to a recent YouGov survey, which found half of Millennials (18-34) approving of brands taking a public stance on social issues, as opposed to only about one-quarter of Baby Boomers (55+). Read more »

How Do Viewers Discover Video Content?

March 20, 2017

Consumers still discover new TV and video content primarily through TV ads (56%) and word-of-mouth (54%) with internet search (32%) also a popular means, according to a report from the Consumer Technology Association (CTA). However, consumers are also now learning about new content through alternative means, such as streaming service recommendations (23%), social media (21%) or radio, TV or podcast host recommendations (16%). Read more »

US Companies With the Best and Worst Customer Experience Ratings in 2017

March 17, 2017

Supermarkets continue to lead the way in customer experience, while health plans are again among the worst-rated, according to the 7th annual customer experience ratings from the Temkin Group. Indeed, of the 331 companies measured across 20 industries, supermarkets occupied 2 of the top 3 positions this year, while health plans took 3 of the bottom 5. Read more »

Magazine Media Audiences Grew by More Than 6% Last Year

March 16, 2017

Total magazine media audiences – measured across online and offline channels – grew by 6.4% year-over-year in 2016, exceeding 1.7 billion, according to a recent MPA report. Magazine brands' video audiences showed the fastest growth, of 49.7%, followed by mobile web audiences, which grew by 24.9%. Read more »

What Are Teens’ Primary News Sources?

March 16, 2017

More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source, according to a study from Common Sense Media, which interviewed almost 600 teens aged 13-18. Teens rely as teachers or other adults, friends, and websites/apps to a lesser degree, with around one-third having used those as sources for news the day prior to the survey.. Read more »

Gen Z Yet to Form Strong Retail Store Loyalties

March 15, 2017

Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including for health and beauty items (19% of Gen Z vs. 34% of older Millennials), groceries (39% of Gen Z vs. 55% of older Millennials) and clothing/fashion (16% of Gen Z vs. 26% older Millennials). That's according to an Accenture survey of almost 10,000 adults aged 18-37 across 13 countries. Read more »