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The Biggest Mistakes Companies Make With Their Customers

April 16, 2014

Thunderhead-Biggest-Mistakes-Companies-Make-With-Customers-Apr2014American consumers don't feel that their relationships with businesses are improving, according to a new study [download page] from Thunderhead.com. Among the intriguing study findings: one-quarter of customers would switch to a different provider on the basis of a single negative experience, and about 1 in 5 would never re-establish trust in a provider after a significant negative experience. Respondents to the study seem particularly irked by overbearing and irrelevant communications, as well as slow response times. Read more »

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Half of Americans Don’t Trust the Ads They’re Exposed To

April 15, 2014

YouGov-Americans-Trust-in-Advertising-Apr2014Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don't trust them at all, according to the results of a survey conducted by YouGov. The survey found that among American adults who see any advertising at least once a month, 44% find them to be fairly (37%) or very (7%) dishonest, and half don't trust them. The figures were fairly consistent across demographic groups, with a couple of notable exceptions. Read more »

TV Content Viewers Claim One-Fifth of Viewing Time is Spent Streaming

April 14, 2014

Horowitz-TV-Content-Viewing-Alternative-Platforms-2012-2014-Apr2014

    Source: Horowitz Associates
      Notes: The 20% of TV content viewing time spent on alternative platforms is a significant step up from 13% last year, with the biggest change being for streaming to the TV set (10% this year, up from 5%). The report finds that more than 6 in 10 TV content viewers either own a smart TV or are able to stream content to their TV. Respondents streaming broadband content to their TV claim to be spending 30% of their viewing time doing so. Meanwhile, a new report from The Diffusion Group forecasts legacy TV to decline from 90% of all video viewed last year to about two-thirds in 2020. Read more »

      TV-Related Queries on Google and YouTube Are on the Rise

      April 14, 2014

      Google-Growth-in-TV-Related-Activites-on-YouTube-Google-Apr2014

        Source: Google
          Notes: A variety of TV-related activities on Google and YouTube are growing rapidly, according to Google, with TV-related searches on YouTube up 54% during May-December 2013 over the comparable year-earlier period. The study also finds that during 2013, there were more than 7 pieces of community-generated content on YouTube related to each piece of content uploaded by a show's network.
            Related: Top 10 Multimedia Websites – March 2014
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            African-Americans and Hispanics Combine For One-Fifth of Estimated National Discretionary Spending

            April 11, 2014

            Experian-National-Discretionary-Spending-Trends-Apr2014Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013, according to new data from Experian Marketing Services's Fall 2013 National Consumer Study. That represents a substantial gain from recent years, as they had not exceeded a combined 18% of the estimate during either of the 3 prior years of Fall surveys. Each group saw similarly-sized increases. Read more »

            North America’s 10 Most Valuable Retail Brands

            April 10, 2014

            Interbrand-North-Americas-Most-Valuable-Retail-Brands-in-2014-Apr2014

              Source: Interbrand [download page]
                Notes: Walmart is not only North America's most valuable brand, it's the world's. Meanwhile, Europe's most valuable retail brand is H&M (USD $18.17 billion), while Woolworths (USD $4.95 billion) is tops in Asia-Pacific and Natura (USD $3.16 billion) in Latin America. It will be interesting to see how the Target's brand value (#2 in North America) measures up next year, as its reasonable to assume that this year's results (+8% brand value) don't fully account for the effects of the data breach. Read more »

                Top Drivers of Global Ad Spending Growth, From 2013 Through 2016

                April 9, 2014

                ZenithOptimedia-Contribution-Global-Ad-Spend-Growth-by-Medium-2013-2016-Apr2014

                  Source: ZenithOptimedia
                    Notes: The $31.6 billion in additional mobile ad spend is actually marginally less than Zenith Optimedia's previous forecast, while TV's forecast has been slightly upgraded. Nevertheless, mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016. Meanwhile, by that time, desktop internet spending will have grown to rival print (magazines and newspapers combined) in share of total ad spend (19.5% and 20.1%, respectively). Read more »

                    Jobs, Education, and Households: Stats About America’s Youth As They Age

                    April 8, 2014

                    CensusBureau-Americas-Youth-at-27-Apr2014The Census Bureau recently released the results of a longitudinal survey that tracked a nationally representative sample of roughly 9,000 men and women interviewed annually from the ages of 12-17 in 1997 to the ages of 26-32 in 2011-2012. The study takes a special look at demographic statistics including employment, educational attainment, and household size of America's young adults by the age of 27, with some interesting findings. Read more »

                    Pay-TV Subscription Trends Among Millennials

                    April 8, 2014

                    Centris-Millennials-Pay-TV-Subscriptions-Q42013-Apr2014

                      Source: Centris Marketing Science
                        Notes: In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent decrease in the proportion claiming to have never had pay-TV. Among current subscribers, just 6% of Millennials (18-34) plan to cut the cord in the next 3 months, consistent with reports of low cord-cutting activity overall last year. Just 2% of Millennials without pay-TV are considering subscribing in the next 3 months, though. Read more »

                        44% Say Coupons Very Influential in Brand Choice

                        April 7, 2014

                        IntegerGroupMARCRsrch-Influence-Coupons-Brand-Choices-Apr2014Coupons exert a strong influence on shoppers' brand decisions, say The Integer Group and M/A/R/C Research in newly-released survey results [download page]. Some 44% of respondents reported that coupons are very (26%) or extremely (18%) influential in their choice of a specific brand of product. As it turns out, that decision seems to often go in favor of the brand they're already familiar with: two-thirds said they use coupons to buy familiar brands rather than to try new ones. Read more »