Category news stream


These Industries Have the Highest Equity With American Consumers

July 25, 2016

HarrisPoll-Industries-Ranked-by-Brand-Equity-Jul2016The food industry has the highest overall brand equity with US consumers, details the Harris Poll in releasing further data from its latest EquiTrend Study. The food industry's composite score of 65 (based on familiarity, quality and purchase consideration of food brands) tops its closest rival, the restaurant industry (63.8), which itself edged the retail sector (63.5). Read more »

These Brands Are Enjoying the Best Buzz So Far This Year

July 22, 2016

YouGov-Top-Brands-Buzz-H1-2016-Jul2016New data from YouGov BrandIndex reveals the brands that had the best "buzz" in the first half of this year. It's a good list to be on, considering that word-of-mouth tops all paid media in purchase influence among American consumers, and has a particularly large impact on youth. Read more »

Most Millennials Are Comfortable Not Carrying Cash

July 21, 2016

Gallup-US-Adults-Tendencies-Carry-Cash-by-Age-Jul2016Almost two-thirds (62%) of American adults feel that it's likely the US will be a cashless society in their lifetime, reports Gallup in recent survey results. Separate results from the study indicate that Millennials will be leading the charge to a cashless society. Read more »

Getting to Know Gen Z’s Shopping Behaviors

July 20, 2016

RetailPerceptions-Gen-Z-Weekly-Spending-Areas-Jul2016Those poor Millennials. They don't even like their own moniker, and now they're in danger of being supplanted in the marketer popularity stakes by Gen Z. As it stands, though, right after (perhaps) becoming the largest generation in the US, Millennials may be ceding their position as the coveted generation for marketers. So what about Gen Z? A new study [download page] from Retail Perceptions offers some insights into teens' shopping habits. Read more »

PR: What Are the Benefits of Top-Tier Feature Coverage?

July 19, 2016

Bospar-PR-Benefits-Top-Tier-Feature-Coverage-Jul2016Feature coverage obviously carries with it an increase in brand awareness, but does it translate to a sales boost? That was the question asked of more than 500 US CMOs, marketing VPs, directors and managers by Bospar in a recent survey. Read more »

CMO Role Evolves to More Strategic Business Leadership

July 18, 2016

ForresterHeidrickStruggles-Evolving-Role-CMO-Jul2016CMOs are taking on a more strategic role within their organizations, gaining┬áresponsibility for a wider array of profit and operations┬átargets and capturing a greater influence in the brand experience, per a new report [download page] from Forrester Research. Based on a survey of 275 CMOs fielded by Forrester and Heidrick & Struggles, the study indicates that CMOs' goals are moving beyond just revenue goals. Read more »

Half of Q2’s “Breakthrough” Video Ads Were Digital-Only Spots

July 18, 2016

AceMetrix-Top-Breakthrough-Video-Ads-of-Q2-Jul2016Ace Metrix has released its list of Q2's top "breakthrough" ads, based on almost 2,000 TV and digital ads tested during the quarter. Breakthrough ads are those that combine the highest "Likeability" and "Attention" scores as measured via viewer surveys. While these aren't necessarily the main goals of advertisers, cutting through the clutter and appealing to viewers is increasingly difficult in a world where ad exposure is increasingly optional. Read more »

Sharing Economy: Travel and Finance Update

July 15, 2016

IpsosAllianz-Sharing-Economy-vs-Traditional-Travel-Svcs-Jul2016More than 1 in 3 American adults are likely to use sharing economy services - such as AirBnB or Uber - during their summer vacation this year, reports Ipsos in a survey conducted on behalf of Allianz. That's more than double the proportion (17%) who last year planned to do so, and aligns with new research from Hitwise, a division of Connexity [download page] displaying growing participation in the sharing economy. Read more »

Few Young Americans Very Satisfied With the National Media

July 14, 2016

PewKnightFoundation-American-Engagement-With-the-News-Jul2016Young Americans are "less enthusiastic" about the news than their older counterparts, and are less voracious consumers of news, according to a report [pdf] from the Pew Research Center and the John S. and James L. Knight Foundation. Just 27% of 18-29-year-olds reported following news all or most of the time, about one-third of the proportion of adults aged 65 and older (77%). Read more »

How the Socioeconomic Characteristics of Young Adults Have Changed In the Past 40 Years

July 12, 2016

CensusBureau-Changing-Characteristics-Young-Adults-Jul2016At the age of 30, more than 7 in 10 young adults were married, had a child, were not enrolled in school, and lived on their own. That was in 1975. Fast forward 40 years, and just 32% fit that picture, per a new analysis released by the US Census Bureau. Read more »