The number of publicly announced esports sponsorships deals reached 2,254 last year.
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Here Are the Most “Relevant” Brands in the US in 2022
Apple retains the top spot, yet again.
Study Says Post Engagement Rates on TikTok Far Outperform Other Platforms
Not only that, but the gap looks like it’s widening.
Digital Ad Spend Forecast to Double Linear TV This Year
Digital is expected to account for 55.5% of total global ad spend in 2022.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip
Consumers are increasing their focus on the necessities.
Who Uses Ride-Hailing Apps?
About one-third of adults surveyed have used a ride-hailing app.
The Number of Cannabis Users in the US Continues to Grow
Some 26% of US adults surveyed report having used cannabis in some form in the past year.
Here’s One Reason Why Marketers Obsess Over the Customer Experience
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.
Travel Marketers Envision Increase in Use of Machine Learning and AI
For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.
Where Does Gen Z Want to Up Its Spending?
As the world deals with the ongoing pandemic, people are headed back to work, school and restaurants, and some Gen Zers are planning to spend more. A July survey from Morning Consult (fielded just before the Delta variant gained a strong foothold) found that one-third...
Sports Fans Say They’ll Migrate to Streaming Platforms if Necessary
3 in 4 would be at least somewhat likely to sign up to a streaming service to watch their favorite sport.
How Do US Adults Use TikTok?
A subset of highly active users are responsible for the vast majority of content.
BDRs Report an Average of Almost 17 Touches per Contact. What Do They Do on Those Attempts?
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
1 in 5 Affluent Gen Zers is Hispanic
Hispanics now comprise the largest affluent subgroup in the US.
US Out-of-Home Ad Spending Recovers to Pre-Pandemic Levels
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
The “Meh”-taverse: Americans Not Sold on Virtual Worlds
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.