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Television > TV Audiences & Consumption

Half of Americans Now Use Social Media As A News Source; Messaging Apps Becoming More Popular

June 23, 2017

The most rapidly growing news source for Americans is social media, according to the latest annual Reuters Institute's Digital News Report. In fact, this year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week. Read more »

Cord-Cutters Watch More OTT, But On the Whole Are Fairly Light TV Content Viewers

June 19, 2017

Households that previously subscribed to pay-TV but no longer do so (cord-cutters) spend 2.5 hours per day watching over-the-top (OTT) content such as Netflix and Hulu, reports comScore after analyzing the behaviors of such homes during the month of March. The firm notes that the 79-hour monthly average is well above that of the average OTT viewing home (49 hours per month), but is just a fraction of the 225 hours of linear TV watched by the average home. Read more »

1 in 10 Consumers Using Voice Search to Find Something to Watch on TV

June 19, 2017

Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV? A new report from TiVo [download page] examines the use of voice search to discover content, finding that 1 in 10 respondents are currently using their voice to find something to watch. Read more »

Top 10 Marketing Charts of the Month – May 2017

June 7, 2017

This month's quick-hit set of top charts includes the following topics: population shares, by age bracket; media consumption trends; media advertising heavyweights; most tolerated ad types; brand behavior on social media; email innovation efforts & KPIs; B2B digital priorities; inbound marketing challenges; and programmatic's "tech tax." Read more »

The TV Remains the Dominant Screen for Video Viewing

June 1, 2017

Mobile video may be growing in popularity, but TV continues to be the top dog for video consumption. To wit, during the fourth quarter of 2016, American adults spent more than 90% of their video viewing time watching content on a TV screen, according to Nielsen. The vast majority of that time, in turn, was spent with linear TV. Read more »

Traditional Media Still the Best Way to Reach Boomers, Advertisers Believe

May 25, 2017

TV is, by a large┬ámargin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals responding to an Advertiser Perceptions survey. Presented with 10 media categories and asked to identify the best one for reaching and delivering meaningful results from this large generation, fully half (51%) of respondents chose TV, with agencies (59%) more likely to agree than┬ámarketers (41%). Read more »

Top 10 Marketing Charts of the Month – April 2017

May 19, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths' purchase influencers; teens' top social platforms; businesses' use of social listening tools; marketing ROI headaches; most important PR trends; and fastest-growing e-commerce categories. Read more »

Local Programming A Key Differentiator for Pay-TV

May 15, 2017

While the cord-cutting trend continues, many consumers are reluctant to completely eliminate pay-TV, with local channels (55%) cited as a key strength that isn't available on OTT services such as Netflix, per Hub Entertainment Research. Read more »

Latest Media Consumption Estimates Show Expected Trends

May 10, 2017

Consumers are spending more time with major media each day, and all that extra time is going to digital media. That's according to our look at eMarketer's latest daily major media consumption estimates, which we compared to earlier figures released for 2012. The increase in media time has clearly gone digital's way (no surprises, there), though radio has been quite resilient among traditional media. Read more »

TV Connected Devices Becoming More Influential in TV Everywhere Screen Time

May 4, 2017

TV Everywhere (TVE) is enjoying greater reach, with more than one-fifth (20.5%) of cable TV viewers in the US utilizing the services in Q4 2016, up from 17.4% in the year-earlier period and 12.8% in Q4 2014, per a recent report from Adobe Digital Insights. The data shows that viewers are graduating to bigger screens for TVE viewing. Read more »