For the first time, Netflix is on top among the older bracket too.
TV Audiences & Consumption Articles
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People Are Watching Movies More Frequently Through Streaming Subscriptions Than Pay-TV
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
Linear TV Enjoys Slight Bounce Back in the US
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
Americans’ Screen Time Activities Evolve Away from TV & Movies
3 in 10 Americans are spending less time watching traditional TV and movies because of other screen options.
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
AVOD Viewership Continues to Rise
Nearly half of TV viewers use an AVOD service.
Half of Subscribers Say Streaming Has Replaced Traditional TV
The most cited reason for cutting the cord is that people are streaming instead.
3 Points About Media Reach and Audience Demographics in 2021
Data shows that media usage has risen almost across the board during the pandemic.
Youth Spend the Majority of Their TV Time with Internet-Connected Devices
However, TV audiences, in general, spend the majority of their TV time with traditional TV.
People’s Favorite TV Shows Are Largely – and Increasingly – on Streaming Platforms
Netflix still holds a significant lead on the rest of the Big 5 services, but the gap is slowly narrowing.
Netflix and YouTube Still the Top Video Destinations for Teens, but Others Slowly Rise
Teens’ daily video time allocated to cable TV continues to decline.
Streamed Music Rivals Radio in Daily Use
About 36% of US adults listen to streamed music daily, compared to 33% who listen to the radio on a daily basis.
US B2B Exhibition Industry Nears Pre-Pandemic Levels
The number of exhibitors has recovered a little faster than the number of attendees.
Pay-TV Providers Register Substantial Subscriber Losses… Again
The number of pay-TV subscribers shrunk by more than 22% in the 5-year period from 2018-2023.
Which Product Recommendation Sources Do Consumers Trust the Most?
Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.
Entertainment is About A Lot More Than Premium TV for Young People
The 13-24 age group reports spending more time gaming than watching TV shows.
3 Points About Media Reach and Audience Demographics as We Start the New Year
Data shows that media usage has plateaued across the board following pandemic-driven increases.
The Average Household Uses 12-13 Sources of Entertainment. What Are They?
Younger consumers tend to be less reliant on video sources for their entertainment.