Americans are less likely than their European counterparts to have cut down on red meat consumption.
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The Main Drivers of Identity Use in Advanced TV
Precision is critical or very important compared to reach in planning advanced TV campaigns.
1 in 10 US Adults Are Interested in Betting on Esports
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.
Linear TV Enjoys Slight Bounce Back in the US
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
Few US Adults Say They Always Accept Cookies on Websites
Younger US adults are more likely than average to click “accept all” on website cookie requests.
Tech Marketers Say Marketing Dominated More by Tech Than Creativity
The pandemic has driven many businesses to up their digital marketing transformation efforts, which, in turn, has increased the demand for digital content and creative output. Nevertheless, a report from Shaped By suggests that many marketing teams for tech...
People Still Trust Traditional Media Ads the Most
Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from legacy than newer media, per data from YouGov. Indeed, close to half...
E-Commerce Forecast to Account for 1 in 6 Retail Dollars This Year in the US
The global retail e-commerce market is estimated to reach close to $4 trillion for 2020, according to a forecast [download page] from GroupM. The predictions also envision retail e-commerce sales across the globe nearing the $7 trillion mark by 2024. Per the report,...
Video Entertainment Brands Relying More on Digital Ad Spend As Competition Intensifies
In a year when the COVID-19 pandemic has had a negative impact on global ad spend almost across the board, video entertainment ad spend appears to have weathered the storm better than some, per a new report [download page] from Zenith Media. Estimates from the report...
Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year
Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising...
Some Consumers Say Their Social Ad Engagement Grew During Stay-at-Home Guidelines
Some 38% of US consumers are more open to engaging with ads on social media since the COVID-19 pandemic, but consumer sentiment has shifted since March, according to a report [download page] from Smartly.io. In what has been a changing landscape for most industries,...
Friends and Family Still the Most Trusted Sources of Brand Information
Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that...
Advertisers Tout CTV’s Value Across the Funnel
About half are using CTV to achieve lower-funnel objectives.
Here’s How Social Media Marketers Spend Their Time
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike
Some 57% of subscribers have canceled a service due to a recent price hike.
People Still Trust Traditional Media Ads the Most
Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend....
E-Commerce Forecast to Account for 1 in 6 Retail Dollars This Year in the US
The global retail e-commerce market is estimated to reach close to $4 trillion for 2020, according to a forecast...
Video Entertainment Brands Relying More on Digital Ad Spend As Competition Intensifies
In a year when the COVID-19 pandemic has had a negative impact on global ad spend almost across the board, video...