[Sponsored by Return Path] Email marketers have had a busy year. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges. Even with all of these...
Brands in the UK and North America are expected to devote somewhere around one-quarter of their budgets this year to marketing technology. Are they getting what they need with that spend? A study from Moore Stephens and WARC [download page] suggests that most have all...
The global marketing technology industry is estimated to be essentially a $100 billion market ($99.9 billion to be precise), according to a new report [download page] from Moore Stephens and WARC. Slightly more than half of that market value - or $52 billion - is...
Very few Americans limit their shopping to exclusively online (5%) or offline (10%) channels, according to a report [download page] from Periscope By McKinsey. The survey - which included more than 1,000 US respondents ages 18-70 - found that more than half (56%) shop...
1 in 3 American adults reports having shopped for groceries online in the past year, according to a survey of 1,000 US adults from Adobe Digital Insights (ADI). The trend towards online grocery shopping is being driven by... surprise: youth. Indeed, half of...
Almost half of the world is now online, according to recent research. Now, a new report [pdf] from the Pew Research Center looks further into internet use, revealing that it continues to grow in developing countries while remaining high in advanced economies. To...
Website visits are plateauing in the US - and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features more desktop than mobile unique visitors, according to a...
Website usage in the US has stalled. And with at least 90% of the US adult population already using the internet, growth in website usage is unlikely to come from new users. New data from Adobe - showing a 2% drop in website visits between January 2015 and December...
Out-of-home's share of global advertising spending has remained remarkably constant over the past 30 years, reports Warc. While its share has declined slightly since 2012, it has been stable on a long-term basis, averaging 5.9% since 1990 and expected to stay roughly...
Just 1 in 5 American adults say they use cash every day, a rate lower than found in other countries including the UK (26%), China (34%) and Indonesia (80%), finds YouGov in a recent report. And while Americans also are less likely than adults in some other countries...
While personalization continues to provide an uplift to conversion rates across online and offline channels, marketers have broader strategic goals in mind for personalization, according to a Monetate study [download page]. In fact, marketers surveyed in North America...
Data may fuel marketing strategies today, but marketers have to be very careful about how they use customer data. A new report [download page] from SAP Hybris finds people saying that the use of their data without their knowledge is the leading reason they would break...
Some 57% of subscribers have canceled a service due to a recent price hike.
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
The number of unique interactions per attendee increased by 8% year-over-year.
Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be...
2019 was another good year for the US music industry with total album equivalent consumption growing 15%...
Marketers across the globe expect to see their budgets for traditional channels such as out-of-home, traditional TV...