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Enterprise MarTech Investments Made Chiefly to Better Understand Customers and Prospects

Enterprise MarTech Investments Made Chiefly to Better Understand Customers and Prospects

Marketers at enterprise companies (at least 500 employees) are investing in marketing technology primarily to better understand customers and prospects (62%), a task seen as both a key priority and challenge for marketers. That's according to the results of a Squiz...

Here’s A Handy Chart Guide to Mobile’s Trended Share of Site Traffic in 12 Countries

Here’s A Handy Chart Guide to Mobile’s Trended Share of Site Traffic in 12 Countries

It's increasingly becoming a mobile world, at least when it comes to website traffic. A new report from Adobe Digital Insights (ADI) indicates that smartphones are cannibalizing web traffic from tablets and desktops, with the smaller device seeing a 69% increase in US...

Half of Connected Teens Globally Say They’re Using Voice-Enabled Digital Assistants

Half of Connected Teens Globally Say They’re Using Voice-Enabled Digital Assistants

One of the newer technologies getting buzz these days is the voice-enabled digital assistant - and new data from Accenture [pdf] suggests that it's not all hype. In fact, the use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached...

Which Digital Channel Budgets Are Most Affected by Attribution in Europe?

Which Digital Channel Budgets Are Most Affected by Attribution in Europe?

Companies in the UK, France and Germany are more likely to decrease (46%) than increase (28%) spending across digital channels as a result of attribution, per results from an Econsultancy report [download page] produced in association with AdRoll. However, this masks...

In Japan and the UK, Mobile Overtakes Desktops in Retail E-Commerce Transactions

In Japan and the UK, Mobile Overtakes Desktops in Retail E-Commerce Transactions

Mobile has reached an important threshold in two countries, and is poised to do so in another, according to Criteo's State of Mobile Commerce Report [download page] for H1 2016. Based on an analysis of more than 3,300 online retail businesses that account for $720...

What Motivates Consumers to Engage With Online Content?

What Motivates Consumers to Engage With Online Content?

Consumers' motivations for engaging with online content can be boiled down to 8 "content moments," says AOL in a new study that analyzed more than 55,000 content interactions across 8 global markets. The leading content moment overall is the one termed "Inspire,"...

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