Marketers at enterprise companies (at least 500 employees) are investing in marketing technology primarily to better understand customers and prospects (62%), a task seen as both a key priority and challenge for marketers. That's according to the results of a Squiz...
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Here’s A Handy Chart Guide to Mobile’s Trended Share of Site Traffic in 12 Countries
It's increasingly becoming a mobile world, at least when it comes to website traffic. A new report from Adobe Digital Insights (ADI) indicates that smartphones are cannibalizing web traffic from tablets and desktops, with the smaller device seeing a 69% increase in US...
US Q4 E-Commerce Conversion Rates Were Almost 3 Times Higher on Desktops Than on Smartphones
While smartphones' share of e-commerce traffic continues to grow with each passing quarter, conversion rates have been slow to catch up, according to Monetate's latest benchmark figures covering Q4 2016. Indeed, within the US, conversion rates were almost 3 times...
Half of Connected Teens Globally Say They’re Using Voice-Enabled Digital Assistants
One of the newer technologies getting buzz these days is the voice-enabled digital assistant - and new data from Accenture [pdf] suggests that it's not all hype. In fact, the use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached...
How Tolerant Are Online Video Viewers of Buffering, and Ads?
More than three-quarters of adults in the US and UK watch online video at least weekly, according to the results [pdf] of a survey from Limelight Networks, with men and Millennials tending to be among the heavier consumers of digital video content. A new...
Programmatic Expected to Become Primary Global Method for Trading Digital Display This Year
Programmatic advertising is projected to account for 51% of digital display expenditure worldwide this year, before growing to 57% share next year on the back of a 31% increase in spending. That's according to Zenith's Programmatic Marketing Forecasts, which show...
Almost Half of US Adults Say They Watch Branded Videos on Social Media
More than 3 in 4 adults surveyed across 5 markets report interacting with brands on social media, and close to half (including 45% in the US) say they watch branded videos on social, according to a report [download page] from Brightcove. Across social platforms,...
Half of US Online Travel Bookers Recall Seeing Ads During Path to Purchase
Travel advertising gets the attention of a sizable share of online travel bookers in the US, Canada and the UK, according to an Expedia Media Solutions study [download page] that surveyed more than 2,400 adults who had booked travel online within the prior 6 months....
Which Digital Channel Budgets Are Most Affected by Attribution in Europe?
Companies in the UK, France and Germany are more likely to decrease (46%) than increase (28%) spending across digital channels as a result of attribution, per results from an Econsultancy report [download page] produced in association with AdRoll. However, this masks...
Search and Email Driving Half of Website Visits in Europe
Direct visits only accounted for about one-third of website visits in Europe in Q2 2016, with the remaining two-thirds coming from brand-driven tactics such as search, email and display, according to Adobe Digital Insights' Advertising Demand Report 2016: Europe....
In Japan and the UK, Mobile Overtakes Desktops in Retail E-Commerce Transactions
Mobile has reached an important threshold in two countries, and is poised to do so in another, according to Criteo's State of Mobile Commerce Report [download page] for H1 2016. Based on an analysis of more than 3,300 online retail businesses that account for $720...
What Motivates Consumers to Engage With Online Content?
Consumers' motivations for engaging with online content can be boiled down to 8 "content moments," says AOL in a new study that analyzed more than 55,000 content interactions across 8 global markets. The leading content moment overall is the one termed "Inspire,"...
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
Half of Global Media Ad Spend Forecast to Be Online Next Year
Global internet advertising spend is projected to account for about half of total media advertising dollars next year...
Video Ad Viewability Update 2018: Benchmarks Across Countries & Devices
Brands running video ads on YouTube continue to see good performance in terms of viewability, according to the latest...
Mobile Gaming Friction Leads to Wasted Ad Spend
Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of...