May 24, 2011
Out of home advertising revenue rose 4.2 percent in the first quarter of 2011 compared to the same period in 2010, accounting for nearly $1.4 billion in total revenue, according to the Outdoor Advertising Association of America (OAAA). Top industry categories accounted for $1.1 billion of the Q1 total. The increase in revenue signals steady year-over-year revenue growth since the second quarter of 2010.
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May 27, 2010
Sponsored Conversations, a niche player in the Word-of-Mouth category of alternative marketing is expected to reach $56.8 Million this year, according to new PQ Media statistics.
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May 4, 2010
A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site.
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March 22, 2010
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
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October 27, 2009
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
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October 13, 2009
Approximately 10% of online display ads in several of America’s major advertising markets are locally targeted and could command advertising premiums because they represent more efficient allocation of ad dollars, according to a study by comScore, Inc.
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October 1, 2009
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
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September 25, 2009
The amount of time online Americans spent on social network and blogging sites in August 2009 accounted for 17% of all time spent on the internet, a figure that is nearly triple the percentage of time spent a year ago, according to statistics from The Nielsen Company.
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August 27, 2009
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
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