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Financial, Media & Advertising Lead Q1 OOH Growth

May 24, 2011

oaaa-outdoor-advertising-expenditurs-q12011-may11.gifOut of home advertising revenue rose 4.2 percent in the first quarter of 2011 compared to the same period in 2010, accounting for nearly $1.4 billion in total revenue, according to the Outdoor Advertising Association of America (OAAA). Top industry categories accounted for $1.1 billion of the Q1 total. The increase in revenue signals steady year-over-year revenue growth since the second quarter of 2010.
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Sponsored Conversation Marketing to Reach $56.8M

May 27, 2010

Sponsored Conversations, a niche player in the Word-of-Mouth category of alternative marketing is expected to reach $56.8 Million this year, according to new PQ Media statistics. ... Read More »

Is it Really Worthwhile to Market on Twitter?

May 4, 2010

A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. ... Read More »

Share of Ad Spending by Medium - December 2009

March 22, 2010

Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons. ... Read More »

Share of Ad Spending by Medium - November 2009

January 29, 2010

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Share of Ad Spending by Medium - July 2009

October 27, 2009

Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons. ... Read More »

One in 10 Display Ads Locally Targeted

October 13, 2009

Approximately 10% of online display ads in several of America’s major advertising markets are locally targeted and could command advertising premiums because they represent more efficient allocation of ad dollars, according to a study by comScore, Inc. ... Read More »

Share of Ad Spending by Medium - June 2009

October 1, 2009

Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons. ... Read More »

Ad Spend up 119% on Top Blog, SocNet Sites

September 25, 2009

The amount of time online Americans spent on social network and blogging sites in August 2009 accounted for 17% of all time spent on the internet, a figure that is nearly triple the percentage of time spent a year ago, according to statistics from The Nielsen Company. ... Read More »

Share of Ad Spending by Medium - May 2009

August 27, 2009

Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons. ... Read More »

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