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Verticals > Automotive

1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal Time

February 23, 2017

For the most part, insurance policyholders are more likely to simply renew a policy without much effort when it comes up for renewal than to actively search for a better deal, according to new data from YouGov. However, close to 1 in 3 policyholders will use that time to look, typically using friends and family and price comparison sites for information. Read more »

Super Bowl 2017 Data [Updated]

February 17, 2017

It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here's a look at some of the winners and losers, mostly from research examining the digital reverberation or impact of the commercials (it'll take time to see what type of broader impact the commercials had for advertising brands). Read more »

Which Industries Had the Highest Cart Abandonment Rates in Q4?

February 9, 2017

More than three-quarters (76.8%) of customers left behind their order instead of purchasing in Q4 2016, based on a review of averages across 500 leading global brand clients. That's according to SaleCycle's latest quarterly Remarketing Report, which notes that Fashion (67.4%) had the lowest abandonment rate of the 6 industries highlighted. Read more »

Which Brands Are Doing Best At Meeting Their Customers’ Expectations?

January 31, 2017

Consumers continue to expect more from brands - but brands aren't rising to the challenge, reports Brand Keys in its latest annual Customer Loyalty Engagement Index. The 22nd annual study looks at the key purchase drivers across various categories and sees how brands in those categories stack up to the ideal across those drivers. Read more »

Top 20 B2B Marketing Charts of 2016

January 30, 2017

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016's top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and tactical standpoints, giving B2B professionals insights that can help drive greater marketing effectiveness. Read more »

Very Few Americans Trust Advertising Practitioners’ Honesty

December 27, 2016

When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly. But advertising practitioners? That's a different story. In fact, just 11% of adults rate advertising professionals highly for their honesty and ethics, according to Gallup's latest research on this topic. Read more »

1 in Every 3 Companies Fails to Follow-Up on Inbound Inquiries

December 20, 2016

Many sales teams are failing to be prompt, persistent and personalized in their follow-up to inbound inquiries - and that's if they even respond to leads in the first place, according to research from Conversica. Indeed, around one-third of the 538 B2B and B2C companies contacted across nine industries did not respond at all to a direct, specific contact inquiry. Read more »

Usefulness of Web, Apps Drives Digital Satisfaction for US Consumers

December 19, 2016

The usefulness of websites and applications is a far bigger driver of US consumers' digital satisfaction than privacy and trust in the credibility of information, according to a new Intent Lab Quarterly Digital Satisfaction Index (DSI) from Northwestern University Medill School and Performics. Read more »

Premium Digital Video Viewing Migrating to the TV Screen

December 19, 2016

Premium digital video consumption - particularly content consumption in non-linear environments - continues to grow quickly, declares FreeWheel in its Q3 2016 Video Monetization Report [download page]. The study finds that more US audiences are consuming content in front of the TV screen, using over-the-top devices and set-top box video-on-demand (STB VOD). Read more »

Good Design Aids Marketing Success, Consumers Say

December 5, 2016

adobe-design-impact-on-marketing-dec2016Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design's influence doesn't stop at customer acquisition, says Adobe in its State of Create: 2016 report. In fact, 7 in 10 adults also agree that they would be more loyal to a brand that has good design, per the survey's findings. Read more »