Category news stream

Verticals > Automotive

The US Out-of-Home Ad Market Continued to Grow Last Year

April 11, 2017

US out-of-home advertising revenues increased by 3.1% last year to reach $7.6 billion, per the Outdoor Advertising Association of America (OAAA). While the growth rate for 2016 didn't match the 2015 figure of 4.6%, out-of-home advertising has now grown for 27 consecutive quarters. Read more »

Top 10 Marketing Charts of the Month – March 2017

April 10, 2017

This month's quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials' new media milestone; financial status, by generation; improving digital ads; obstacles to marketing analytics; CMOs and brand-building; corporate reputation drivers; and CX leader. Read more »

Smartphone Share of US Site Visits in 2016, by Industry

April 10, 2017

Smartphones once again ramped up their influence last year as devices used to visit websites, with their share of visits growing across key industries, reports Adobe Digital Index in its latest "Best of the Best" report. The devices' largest share of site visits was again in the Media & Entertainment sector, where they grew to account for 42.1% of all traffic in the US last year. Read more »

Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability

March 15, 2017

Close to one-third of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has dug into its data [download page] and provided a host of new benchmarks across several metrics that can act as indicators for sender reputation. Read more »

Most Purchases Are Made While Shopping Around, Not From Loyalty

March 10, 2017

Do consumers tend to make the same brand choices time after time, or do mostly shop around with successive purchases? Recent research from McKinsey comes to a troubling conclusion: few purchases are loyalty-driven, and the myriad new ways for consumers to judge brands and comparison shop doesn't seem poised to change that. Read more »

Mobile Page Speed Benchmarks, by Vertical

March 7, 2017

It appears that mere seconds really do matter to mobile users, according to recently-released research from Google, which tested more than 900,000 mobile websites. The longer a page takes to load, the higher the likelihood that the user will leave the page, with the probability of bounce more than doubling when page load time increases from 1 to 6 seconds. Read more »

1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal Time

February 23, 2017

For the most part, insurance policyholders are more likely to simply renew a policy without much effort when it comes up for renewal than to actively search for a better deal, according to new data from YouGov. However, close to 1 in 3 policyholders will use that time to look, typically using friends and family and price comparison sites for information. Read more »

Super Bowl 2017 Data [Updated]

February 17, 2017

It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here's a look at some of the winners and losers, mostly from research examining the digital reverberation or impact of the commercials (it'll take time to see what type of broader impact the commercials had for advertising brands). Read more »

Which Industries Had the Highest Cart Abandonment Rates in Q4?

February 9, 2017

More than three-quarters (76.8%) of customers left behind their order instead of purchasing in Q4 2016, based on a review of averages across 500 leading global brand clients. That's according to SaleCycle's latest quarterly Remarketing Report, which notes that Fashion (67.4%) had the lowest abandonment rate of the 6 industries highlighted. Read more »

Which Brands Are Doing Best At Meeting Their Customers’ Expectations?

January 31, 2017

Consumers continue to expect more from brands - but brands aren't rising to the challenge, reports Brand Keys in its latest annual Customer Loyalty Engagement Index. The 22nd annual study looks at the key purchase drivers across various categories and sees how brands in those categories stack up to the ideal across those drivers. Read more »