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Here’s Who’s Shopping Online for Groceries

Here’s Who’s Shopping Online for GroceriesGuess who's most likely to shop online for groceries? OK, yes, Millennials.August 18, 2017

Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population. New survey data from Gallup explores the demographic groups who are most likely to be... READ MORE
How Active Are Brands on Snapchat?

How Active Are Brands on Snapchat?Influencers are mentioning beauty brands more often on Instagram Stories than on Snapchat.August 15, 2017

Snapchat has been in the news quite a lot recently and apparently was the subject of an acquisition bid from Google. Its second quarter earnings release showed slow user growth, though on the positive side WPP is doubling its ad spend on the platform. Now,... READ MORE
Millennials the Most Price Sensitive Generation When CPG Shopping

Millennials the Most Price Sensitive Generation When CPG ShoppingStore brands hold particularly appeal with youth, who factor private label selection into their store choices.

Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery... READ MORE
1 in Every $6 Spent on Groceries Online Goes to New Products

1 in Every $6 Spent on Groceries Online Goes to New ProductsApparel is the most heavily reliant on newly introduced items.August 10, 2017

Adobe Digital Insights has released its latest monthly Digital Economy Project presentation covering July 2017. These reports look at various elements of the economy: one that caught our eye is a measure of “shifting consumer preferences,”... READ MORE
CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life Drops

CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life DropsDigital distribution was up by double-digits, with Food brands leading the way.August 8, 2017

More than 155.7 billion CPG promotions were distributed during the first half of this year, reports Kantar Media, though that figure is relatively flat from 154.9 billion during the year-earlier period. Digital promotions were up by 18% year-over-year, but... READ MORE

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