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Verticals > CPG & FMCG

The 10 Fastest-Growing Grocery Categories in 2016

January 13, 2017

Americans looking to get their caffeine fix drove sizable increases in the dollar sales of ready-to-drink tea and coffee, with these emerging as the #1 and #3 growth categories in the grocery department in 2016, according to recent data from Nielsen. In fact, liquid tea sported not only the highest dollar growth (of 19.5%) but also the highest unit volume growth (of 14.4%). Read more »

The World’s 10 Most-Purchased FMCG Brands Are…

January 9, 2017

Coca-Cola ranks as the "most-chosen" FMCG brand in the world for the fourth consecutive year, chosen roughly 6.3 billion times in the 52-year period between November 2014 and October 2015, according to the latest annual rankings [download page] from Kantar Worldpanel. Read more »

What Makes A Premium Product?

January 5, 2017

Sales of "premium" products - defined in this case as those that coast at least 20% more than the average category price - are seeing above-average growth in many fast-moving consumer goods (FMCG) categories, according to a recent report [download page] from Nielsen. But consumers perceive these products as being more than just about price, per the study. Read more »

Premium Digital Video Viewing Migrating to the TV Screen

December 19, 2016

Premium digital video consumption - particularly content consumption in non-linear environments - continues to grow quickly, declares FreeWheel in its Q3 2016 Video Monetization Report [download page]. The study finds that more US audiences are consuming content in front of the TV screen, using over-the-top devices and set-top box video-on-demand (STB VOD). Read more »

What Drives Brand Loyalty?

November 9, 2016

facebookiq-brand-loyalty-drivers-nov2016More than 3 in 4 adults in the US return to the same brands over and over to make purchases, according to a study from Facebook IQ. These are fairly evenly split between "Brand Loyalists" who say they make repeat purchases and are loyal to a company (37% of consumers) and "Repeat Purchasers" who indicate that they make repeat purchases but aren't loyal to a company (40%). Read more »

Which Brands Are “Most Relevant” to Consumers?

November 8, 2016

prophet-most-relevant-consumer-brands-in-usApple is the "most relevant" brand to consumers in the US, according to a report from Prophet [pdf]. Based on a survey of almost 15,000 adults who rated 300 brands across 27 industries, the study says that the most relevant brands generally share 4 characteristics: customer obsession; ruthless pragmatism; distinctive inspiration; and pervasive innovation. Read more »

Broadcast TV Ad Spend Focused on Black Audiences Surges

October 25, 2016

nielsen-tv-radio-ad-spend-focused-black-audiences-oct2016Research has shown that media ad spending targeted to Black Americans is disproportionately small relative to their share of the US population. A new report from Nielsen [download page] indicates that while this imbalance appears to persist, there's been one medium in which ad spending focused on black audiences has markedly grown: broadcast TV. Read more »

Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy

October 19, 2016

kellerfaygroup-hispanics-and-brand-word-of-mouth-oct2016Word-of-mouth is the leading influencer of consumer purchase decisions in the US, topping all paid advertising channels. New research from Keller Fay Group, an Engagement Labs company, shows that Hispanics are not only more likely to engage in word-of-mouth than the general public, but also more likely to pass along the information they hear to others. Read more »

Do Men and Women Have Differing Approaches to Loyalty Programs?

October 18, 2016

crowdtwist-activities-earn-loyalty-program-points-by-gender-oct2016Women are more likely than men to always buy a brand regardless of price, quality, convenience or brand promise, according to a study from CrowdTwist [download page]. Based on a survey of more than 1,000 US adults, the study shows that women belong to more loyalty programs and consider themselves loyal to more brands. Read more »

Email-Driven Conversions Highest on the Weekend

September 1, 2016

Yesmail-Email-Conversion-Rate-by-Day-of-Week-Sept2016For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest. That's according to Yesmail, which included a day-of-the-week analysis in it latest quarterly benchmarks report [download page]. Read more »