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Verticals > CPG & FMCG

US Companies With the Best and Worst Customer Experience Ratings in 2017

March 17, 2017

Supermarkets continue to lead the way in customer experience, while health plans are again among the worst-rated, according to the 7th annual customer experience ratings from the Temkin Group. Indeed, of the 331 companies measured across 20 industries, supermarkets occupied 2 of the top 3 positions this year, while health plans took 3 of the bottom 5. Read more »

Which Industries Are Getting the Most Out of Online PR?

March 13, 2017

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month. That exceeded the sports & entertainment and accommodation & food services industries, which enjoyed a sizable amount of press mentions but fewer social shares per mention, according to a TrackMaven┬áreport [download page]. Read more »

Today’s CMO: Relatively Young, With the Shortest Tenure in the C-Suite

February 27, 2017

It may be the age of marketing, as leading marketers increasing influence product innovation and new business models, move away from a cost-center perception, and expand into strategic business leadership. But CMOs have less time to work their magic than other members of the C-suite, according to a Korn Ferry study. Read more »

How Do Industries Score on Corporate Reputation Factors?

February 20, 2017

The technology industry continues to have the best reputation of any sector in the US, according to the latest annual Harris Poll Reputation Quotient (RQ). But a breakdown of the different facets of corporate reputation reveals that consumer products companies tend to outperform tech companies in the various individual factors involved. Read more »

US Ad Spend Trends, by Medium, in 2016

February 6, 2017

In many ways, the final ad spending figures for 2016 demonstrated a continuation of previous trends, although there were some intriguing results mixed in, according to a review of figures recently released by Standard Media Index (SMI). Digital kept growing and print kept declining, but there were some indications of a shift away from digital and towards TV. Read more »

The 10 Fastest-Growing Grocery Categories in 2016

January 13, 2017

Americans looking to get their caffeine fix drove sizable increases in the dollar sales of ready-to-drink tea and coffee, with these emerging as the #1 and #3 growth categories in the grocery department in 2016, according to recent data from Nielsen. In fact, liquid tea sported not only the highest dollar growth (of 19.5%) but also the highest unit volume growth (of 14.4%). Read more »

The World’s 10 Most-Purchased FMCG Brands Are…

January 9, 2017

Coca-Cola ranks as the "most-chosen" FMCG brand in the world for the fourth consecutive year, chosen roughly 6.3 billion times in the 52-year period between November 2014 and October 2015, according to the latest annual rankings [download page] from Kantar Worldpanel. Read more »

What Makes A Premium Product?

January 5, 2017

Sales of "premium" products - defined in this case as those that coast at least 20% more than the average category price - are seeing above-average growth in many fast-moving consumer goods (FMCG) categories, according to a recent report [download page] from Nielsen. But consumers perceive these products as being more than just about price, per the study. Read more »

Premium Digital Video Viewing Migrating to the TV Screen

December 19, 2016

Premium digital video consumption - particularly content consumption in non-linear environments - continues to grow quickly, declares FreeWheel in its Q3 2016 Video Monetization Report [download page]. The study finds that more US audiences are consuming content in front of the TV screen, using over-the-top devices and set-top box video-on-demand (STB VOD). Read more »

What Drives Brand Loyalty?

November 9, 2016

facebookiq-brand-loyalty-drivers-nov2016More than 3 in 4 adults in the US return to the same brands over and over to make purchases, according to a study from Facebook IQ. These are fairly evenly split between "Brand Loyalists" who say they make repeat purchases and are loyal to a company (37% of consumers) and "Repeat Purchasers" who indicate that they make repeat purchases but aren't loyal to a company (40%). Read more »