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Verticals > CPG & FMCG

Consumer Willingness to Pay A Premium for “Green” Products Climbs, Albeit Slowly

April 24, 2017

Consumers seem more willing to pay a premium and inconvenience themselves for environmentally friendly products in comparison to 2010, says GfK in a new release. But it's a minor change at best, suggesting that for some, environmental friendliness might hit the heart more than the wallet. Read more »

Top 10 Marketing Charts of the Month – March 2017

April 10, 2017

This month's quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials' new media milestone; financial status, by generation; improving digital ads; obstacles to marketing analytics; CMOs and brand-building; corporate reputation drivers; and CX leader. Read more »

US CPG Dollar Sales Neared $800B Last Year. Which Categories and Brands Were Growth Leaders?

April 7, 2017

US CPG dollar sales reached $797 billion last year, though the 1.4% year-over-year rise was the slowest since 2011, reports IRI in a recent study [pdf]. That was due to deflationary price trends, with the average price increase dropping from 2.4% in 2015 to 0.8% last year. Nevertheless, some categories and brands saw strong growth, as outlined in a pair of IRI studies. Read more »

US Companies With the Best and Worst Customer Experience Ratings in 2017

March 17, 2017

Supermarkets continue to lead the way in customer experience, while health plans are again among the worst-rated, according to the 7th annual customer experience ratings from the Temkin Group. Indeed, of the 331 companies measured across 20 industries, supermarkets occupied 2 of the top 3 positions this year, while health plans took 3 of the bottom 5. Read more »

Which Industries Are Getting the Most Out of Online PR?

March 13, 2017

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month. That exceeded the sports & entertainment and accommodation & food services industries, which enjoyed a sizable amount of press mentions but fewer social shares per mention, according to a TrackMaven┬áreport [download page]. Read more »

Today’s CMO: Relatively Young, With the Shortest Tenure in the C-Suite

February 27, 2017

It may be the age of marketing, as leading marketers increasing influence product innovation and new business models, move away from a cost-center perception, and expand into strategic business leadership. But CMOs have less time to work their magic than other members of the C-suite, according to a Korn Ferry study. Read more »

How Do Industries Score on Corporate Reputation Factors?

February 20, 2017

The technology industry continues to have the best reputation of any sector in the US, according to the latest annual Harris Poll Reputation Quotient (RQ). But a breakdown of the different facets of corporate reputation reveals that consumer products companies tend to outperform tech companies in the various individual factors involved. Read more »

US Ad Spend Trends, by Medium, in 2016

February 6, 2017

In many ways, the final ad spending figures for 2016 demonstrated a continuation of previous trends, although there were some intriguing results mixed in, according to a review of figures recently released by Standard Media Index (SMI). Digital kept growing and print kept declining, but there were some indications of a shift away from digital and towards TV. Read more »

The 10 Fastest-Growing Grocery Categories in 2016

January 13, 2017

Americans looking to get their caffeine fix drove sizable increases in the dollar sales of ready-to-drink tea and coffee, with these emerging as the #1 and #3 growth categories in the grocery department in 2016, according to recent data from Nielsen. In fact, liquid tea sported not only the highest dollar growth (of 19.5%) but also the highest unit volume growth (of 14.4%). Read more »

The World’s 10 Most-Purchased FMCG Brands Are…

January 9, 2017

Coca-Cola ranks as the "most-chosen" FMCG brand in the world for the fourth consecutive year, chosen roughly 6.3 billion times in the 52-year period between November 2014 and October 2015, according to the latest annual rankings [download page] from Kantar Worldpanel. Read more »