Millennials eye the mental health benefits of CBD use more than other adults.
CPG & FMCG Articles
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Gen Zers Are Most Likely to Recommend These CPG Brands
Doritos, Dove (Skincare), Hershey, M&M’s, and Reese’s were on the top 10 lists for Gen X, Gen Y, and Gen Z.
Digital Coupon Prints Up in 2021 as Print Distributions Continue Declines
There remains a large gap in print distributions and digital prints/clips, though, with the former around 18 times larger than the latter.
These Brands Got the Most Love in Word-of-Mouth Conversations in 2021
2020’s top brands for online and offline word-of-mouth were both replaced in the latest rankings.
Here Are the Most “Relevant” Brands in the US in 2022
Apple retains the top spot, yet again.
Concern over the Environmental Impact of Marketing Activities Seems to Wane
Fewer than 1 in 5 marketers say they’re adopting climate-related goals in marketing.
Study Says Post Engagement Rates on TikTok Far Outperform Other Platforms
Not only that, but the gap looks like it’s widening.
Digital Ad Spend Forecast to Double Linear TV This Year
Digital is expected to account for 55.5% of total global ad spend in 2022.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip
Consumers are increasing their focus on the necessities.
Consumers’ Easter-Related Spending Forecast to Slip
Per-person spending is expected to be $177.06, down about $15 from last year.
Paid Social Ads Work Across the Funnel, Consumers Say
But shared posts have the biggest impact on consideration behavior.
Global Marketing & Advertising Spending Set for Renewed Growth This Year
Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%.
Super Bowl 2023 Data [Updated]
Which brands and ads won the Super Bowl? It depends…
Subscription Business Benchmarks in 2022: 6 Key Points to Know
Shorter free trial periods that require billing information tend to convert better.
Consumers Eye Discretionary Spending Cutbacks
Consumers will spend more on Consumer Goods but less on Leisure & Lifestyle.