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Here Are Americans’ Top Financial Concerns

Here Are Americans’ Top Financial ConcernsCould Americans afford a medical emergency?May 23, 2017

American adults’ biggest financial worry is the inability to pay the medical costs in the event of a serious illness or accident, reports Gallup in new survey data. A majority (54%) of the more than 1,000 US adults surveyed said they’re either... READ MORE
Top 10 Marketing Charts of the Month – March 2017

Top 10 Marketing Charts of the Month – March 2017Our top 10 charts of the month, as determined by you, our readers.April 10, 2017

This month’s quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials’ new media milestone; financial status, by generation; improving digital ads; obstacles... READ MORE
Which Industries Are Getting the Most Out of Online PR?

Which Industries Are Getting the Most Out of Online PR?Higher education did the best overall, though media and publishing led the way in social shares per press mention.March 13, 2017

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month. That exceeded the sports & entertainment and accommodation & food services... READ MORE
Top 20 B2B Marketing Charts of 2016

Top 20 B2B Marketing Charts of 2016Our most popular B2B-related charts as determined by you, our readers.January 30, 2017

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016’s top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and... READ MORE
1 in Every 3 Companies Fails to Follow-Up on Inbound Inquiries

1 in Every 3 Companies Fails to Follow-Up on Inbound InquiriesSales teams are getting more prompt in their responses, but many fail to persist.December 20, 2016

Many sales teams are failing to be prompt, persistent and personalized in their follow-up to inbound inquiries – and that’s if they even respond to leads in the first place, according to research from Conversica. Indeed, around one-third of the... READ MORE

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