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Verticals > Education

Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability

March 15, 2017

Close to one-third of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has dug into its data [download page] and provided a host of new benchmarks across several metrics that can act as indicators for sender reputation. Read more »

Which Industries Are Getting the Most Out of Online PR?

March 13, 2017

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month. That exceeded the sports & entertainment and accommodation & food services industries, which enjoyed a sizable amount of press mentions but fewer social shares per mention, according to a TrackMaven┬áreport [download page]. Read more »

Top 20 B2B Marketing Charts of 2016

January 30, 2017

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016's top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and tactical standpoints, giving B2B professionals insights that can help drive greater marketing effectiveness. Read more »

1 in Every 3 Companies Fails to Follow-Up on Inbound Inquiries

December 20, 2016

Many sales teams are failing to be prompt, persistent and personalized in their follow-up to inbound inquiries - and that's if they even respond to leads in the first place, according to research from Conversica. Indeed, around one-third of the 538 B2B and B2C companies contacted across nine industries did not respond at all to a direct, specific contact inquiry. Read more »

The Differing Socioeconomic Characteristics of America’s Rural and Urban Populations

December 13, 2016

censusbureau-us-rural-v-urban-population-characteristics-dec2016America's rural population tends to lag its urban counterpart in digital aspects such as internet adoption, broadband penetration and social networking use. But how do these community types measure up in terms of their socioeconomic characteristics? The Census Bureau offers new insights, based on a review of 5 years' worth of data from the American Community Survey (ACS). Read more »

Top 10 Marketing Charts of the Month – October 2016

November 4, 2016

mctop10oct-16-entryThis month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; optimizing video ad effectiveness; teens' favorite social platform; when social post engagement rates peak; most annoying aspects of marketing emails; mobile shopping obstacles; B2B content marketing trends; conversion rate optimization methods; most-used analytics tools; and brand loyalty leaders. Read more »

Push Notification Opt-In and Open Rate Benchmarks, by Vertical and Operating System

October 14, 2016

appboy-push-notification-opt-in-open-rate-benchmarks-oct2016Push notifications have been credited with driving higher app engagement and retention rates, but how many app users actually opt-in to these messages? A recent study from Appboy [download page] takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016. Read more »

How Today’s Parents Are Saving For Their Kids’ College Degrees

October 10, 2016

salliemaeipsos-accounts-used-by-college-saving-parents-oct2016Some 55% of parents with children under the age of 18 feel confident that they're ready to meet the future cost of college, according to a report from Sallie Mae and Ipsos [pdf]. Confidence tends to be higher among younger parents, who have different attitudes to their older counterparts about saving for college. Read more »

US Consumers’ Perception of the Advertising & PR Industry Worsens

August 22, 2016

Gallup-Consumer-Ratings-Industries-Sectors-Aug2016The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year's leader, the computer industry, with 66% viewing it favorably as opposed to just 7% seeing it negatively. Read more »

Here Are The Top Education Keywords in Paid Search

August 18, 2016

AdGooroo-Top-Search-Spend-Education-Keywords-Aug2016Advertisers in the education vertical are targeting users searching for MBAs, according to a recently-released analysis from AdGooroo, a Kantar Media company. The report indicates that the term MBA and its variations accounted for 5 of the top 20 keywords by search spend, based on an analysis of US Google desktop text ad activity for the top 50,000 education keywords through the first half of this year. Read more »