CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
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How Are Prospective Students Making College Program Decisions?
US educational attainment rates have risen over the past decade: the Census Bureau reports that the percentage of people ages 25 and older who have completed a bachelor's degree or higher has climbed from 30.4% in 2011 to 37.9% in 2021. A new Hanover Research study...
The “Meh”-taverse: Americans Not Sold on Virtual Worlds
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
Back to Class Spending Expected to Reach Record High This Year
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
People Expect These Metaverse Applications to Impact Their Lives the Most
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
Are iOS App Users Consenting to Tracking?
Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.
Top Activity Online? Entertainment
People spend more time accessing Entertainment content online than any other category.
Concern over the Environmental Impact of Marketing Activities Seems to Wane
Fewer than 1 in 5 marketers say they’re adopting climate-related goals in marketing.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip
Consumers are increasing their focus on the necessities.
10 Subscription Business Benchmarks
Churn rates tend to be higher for B2C than B2B subscription businesses.
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Are iOS App Users Consenting to Tracking?
Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.
Top Activity Online? Entertainment
People spend more time accessing Entertainment content online than any other category.
Concern over the Environmental Impact of Marketing Activities Seems to Wane
Fewer than 1 in 5 marketers say they’re adopting climate-related goals in marketing.