Education Articles

Additional categories:

As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?

As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?

New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.

What Percentage of Podcast Ad-Driven Traffic Buys?

What Percentage of Podcast Ad-Driven Traffic Buys?

Podcast listenership is expected to grow this year. This is good news for advertisers who plan to increase their podcast ad spending. Along with benefits such as high engagement, podcast advertising conversion rates are better or on par with other channels, according...

What’s a Good Landing Page Conversion Rate?

What’s a Good Landing Page Conversion Rate?

When it comes to landing pages, the Media & Entertainment industry significantly outperforms all others for driving form fills, with a median of more than 1 in 10 (11.3%) visits resulting in a conversion, per the latest Unbounce report on landing page conversion...

In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020

In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020

For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing benchmarks heading into 2021, including year-over-year changes to engagement...

Half of At-Risk B2C Service Subscribers Would Choose to Pause Their Plan Instead of Canceling

Half of At-Risk B2C Service Subscribers Would Choose to Pause Their Plan Instead of Canceling

It's in the interest of any subscription-based company to keep churn rate low. With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers –...

US Out-of-Home Ad Revenues Grew by 7.5% In 2019

US Out-of-Home Ad Revenues Grew by 7.5% In 2019

US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%),...

Chart-Library-Ad-1

Pin It on Pinterest