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Top 5 Use Cases on Smartphones: Messaging Comes First

Top 5 Use Cases on Smartphones: Messaging Comes FirstSocial media is also in the mix, though it sits behind email.July 10, 2017

More US smartphone owners regularly use messaging than make phone calls, according to a recent study from Axway. The survey asked respondents to identify their top 5 use cases, with 70% pointing to messaging, ahead of phone calls (62%) and email (54%).... READ MORE
Building Trust in Mobile Apps & Services: Data Privacy is Key

Building Trust in Mobile Apps & Services: Data Privacy is KeySmartphone users want more control over how their data is used.

Lack of trust is the main barrier to greater use of mobile apps and services, according to [download page] a Mobile Ecosystem Forum (MEF) and ForgeRock survey of more than 6,500 smartphone users across 10 countries. In fact, almost half of the respondents... READ MORE
Americans’ Confidence in Business, News Institutions Sees Some Gains

Americans’ Confidence in Business, News Institutions Sees Some GainsThere's been an uptick in confidence in newspapers, while skepticism reigns for news on the internet. July 6, 2017

Americans still have little confidence in news institutions, according to a new study from Gallup, but their confidence levels are rising. Nevertheless, there’s tremendous political polarization in how some institutions are perceived. Confidence in... READ MORE
Consumers Now Say They’re More Likely to Share Good Than Bad Experiences

Consumers Now Say They’re More Likely to Share Good Than Bad ExperiencesConsumers are more likely to give feedback directly to a company than to share it on Facebook or Twitter.June 21, 2017

In a reversal from past research (see here and here) consumers are more likely to share good experiences than bad ones, according to a recent Temkin Group survey. In fact, just 14% of the 10,000 US consumers surveyed said they were tight-lipped following a... READ MORE
Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Loyalty Programs Continue to Affect Shopping Behavior, Members SayThere's room to improve the program experience, though.May 31, 2017

Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very... READ MORE

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