An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
Financial Services Articles
Additional categories:
US Podcast Ad Spending Growth Expected to Remain Strong
Podcast ad spending grew more than twice as fast as the digital advertising market overall last year.
2023 Started Off with Improved Podcast Ad Performance
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
Subscription Fatigue? Not For Youth.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
US Out-of-Home Ad Spend Reached A New High in 2022
Ad revenues increased by 20.7% year-over-year to reach $8.6 billion.
Most Adults Are Satisfied with Their Financial Account Providers
Ease of use / convenience is the most important factor when choosing a financial account.
Here’s How Companies Are Measuring Their Direct Mail ROI
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
5 Website Performance Benchmarks from Q4 2022
Paid search traffic converts better than organic search and social traffic.
Super Bowl 2023 Data [Updated]
Which brands and ads won the Super Bowl? It depends…
3 Points About BNPL
Two-thirds of BNPL users put this form of payment to use to soften the blow of a large purchase.
Google Search Ad CPLs Are Rising. Here Are Benchmarks by Industry.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
These Are the Top 10 Spending Industries on Ads in the US
The Retail industry is still the top-spender, but its share of total spend has fallen over the past 5 years.
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Here’s How Companies Are Measuring Their Direct Mail ROI
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
5 Website Performance Benchmarks from Q4 2022
Paid search traffic converts better than organic search and social traffic.
Super Bowl 2023 Data [Updated]
Which brands and ads won the Super Bowl? It depends…