Millennials are gravitating to alternative financial services at a far greater rate than others.
Financial Services Articles
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Many People Say Managing Their Finances is Harder Now Than Pre-Pandemic
Some 4 in 10 US adults report having more difficulty managing their finances than in the past.
What Drives Trust in Businesses and Institutions?
Technology companies are considered the most trustworthy globally.
About 3 in 10 US Adults Plan to Invest in Cryptocurrency
Sports fans are particularly keen to invest in cryptocurrency.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.
These Brands Had the Fastest Growth in Consumer Buying Intent in 2021
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
Netflix and YouTube Still the Top Video Destinations for Teens, but Others Slowly Rise
Teens’ daily video time allocated to cable TV continues to decline.
Intangible Asset Values Grow During the Pandemic; Microsoft Leads All Companies
The Cosmetics & Personal Care sector is considered the most intangible industry.
45% of American Adults Say They Use Fintech Apps
Nearly three-quarters are using them for banking.
As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?
New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.
People Have Been Relying on These Digital Services Most
Through the pandemic, people have relied on digital services more than ever. Per a report [pdf] from AppDynamics, more than 8 in 10 (84% of) US consumers say digital services made a positive impact on their lives during the pandemic, in part because digital services...
US B2B Exhibition Industry Nears Pre-Pandemic Levels
The number of exhibitors has recovered a little faster than the number of attendees.
Pay-TV Providers Register Substantial Subscriber Losses… Again
The number of pay-TV subscribers shrunk by more than 22% in the 5-year period from 2018-2023.
Which Product Recommendation Sources Do Consumers Trust the Most?
Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.
US Out-of-Home Ad Spending Recovers to Pre-Pandemic Levels
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
3 in 4 Say They Use Cash Only in A Minority of Purchases
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Where Do People Go for Financial Advice?
Youth are more likely to turn to the internet than to a financial advisor.