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How Active Are Brands on Snapchat?

How Active Are Brands on Snapchat?Influencers are mentioning beauty brands more often on Instagram Stories than on Snapchat.August 15, 2017

Snapchat has been in the news quite a lot recently and apparently was the subject of an acquisition bid from Google. Its second quarter earnings release showed slow user growth, though on the positive side WPP is doubling its ad spend on the platform. Now,... READ MORE
Q1’s Top Ad Spenders in the US

Q1’s Top Ad Spenders in the USThe top-spending verticals differed greatly in the US and China.

Overall ad spending in the US was down year-over-year in Q1 2017, with out-of-home (+1%) the only media type to buck the trend, according to a recent study from Kantar Media [download page]. Print was hardest hit (-9%), while radio and TV also saw modest... READ MORE
8 in 10 People Say They’re More Likely to Trust Legacy Brands

8 in 10 People Say They’re More Likely to Trust Legacy BrandsMore than 6 in 10 agree that they've made purchases specifically due to nostalgia.August 4, 2017

As part of a survey about nostalgic purchases, Ask Your Target Market (AYTM) reveals that 8 in 10 adults in the US at least somewhat agree that they’re more likely to trust brands that have been around for a long time. As such, while legacy brands are... READ MORE
5 Stats About Meal Kit Services

5 Stats About Meal Kit ServicesFrom adoption to market size and trended site visits, here are some updated stats on a buzzworthy market.July 24, 2017

With Amazon’s foray into the meal kit market, we dug into our database of recent research to discover more about meal kits services. Read on for 5 quick facts from high-quality sources. Overall Adoption While there’s understandably a lot of buzz... READ MORE

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