Category news stream

Verticals > Food & Restaurants

Teens’ Favorite Social Platform Is… Still Snapchat

April 17, 2017

Teens over the years have had some fairly fickle preferences when it comes to their social platforms. But it seems that Snapchat has some staying power with youth: not only does it remain their favorite social platform, but it's increasing its lead over its competitors, according to Piper Jaffray's latest bi-annual survey of US teens. Read more »

Retail Spending Surrounding Easter Forecast to Reach New Heights

April 13, 2017

Total consumer spending on Easter is projected to grow to $18.4 billion this year, representing a more than 6% rise from last year's record forecast of $17.3 billion, according to the NRF. In the past decade, projected retail spending surrounding Easter has grown by $4 billion, as this year the 81% of adults who plan to celebrate the occasion expect to each spend an average of $152. Read more »

US CPG Dollar Sales Neared $800B Last Year. Which Categories and Brands Were Growth Leaders?

April 7, 2017

US CPG dollar sales reached $797 billion last year, though the 1.4% year-over-year rise was the slowest since 2011, reports IRI in a recent study [pdf]. That was due to deflationary price trends, with the average price increase dropping from 2.4% in 2015 to 0.8% last year. Nevertheless, some categories and brands saw strong growth, as outlined in a pair of IRI studies. Read more »

Quality Drives Decisions to Buy Local

April 6, 2017

A majority of US adults claim to buy local at least half the time (59%) they shop for products, and one-quarter say they buy local most or all of the time, according to an AYTM survey of 1,000 US respondents. Perceived quality of goods was the top reason for choosing to shop local (70%), followed by convenience (51%) and economic impact (50%). Read more »

The Channels Customers Want to Use to Engage With Your Brand

March 27, 2017

When engaging with brands, consumers turn first to their websites, blogs or social sites, presumably for the availability, ease and convenience in doing so, according to a recent survey [download page] from Lithium Technologies. This channel preference is also true when wanting to find out about the products and services offered, per the study. Read more »

US Companies With the Best and Worst Customer Experience Ratings in 2017

March 17, 2017

Supermarkets continue to lead the way in customer experience, while health plans are again among the worst-rated, according to the 7th annual customer experience ratings from the Temkin Group. Indeed, of the 331 companies measured across 20 industries, supermarkets occupied 2 of the top 3 positions this year, while health plans took 3 of the bottom 5. Read more »

How Brands Are Using Snapchat And Gaining Followers

February 22, 2017

Most new followers of brands on Snapchat discover those brands by searching for their usernames, though a fractional but growing number are added through deeplinks, according to a recently-released analysis [download page] of Q4 brand activity from Snaplytics. Read more »

Which Industries Are Offering Consumers the Simplest Experiences?

February 14, 2017

Almost two-thirds (64%) of consumers around the world are willing to pay more for simpler experiences, a figure which has remained quite steady over the past few years, according to Siegel+Gale's latest annual "Global Brand Simplicity Index" report [pdf]. The simplicity premium is greatest in India (92%) and China (85%), while being lower in the US (46%). Read more »

Most Shoppers Continue to Engage in Deal-Seeking Behavior

February 14, 2017

Shoppers late last year were feeling optimistic about their finances this year, reports IRI in newly-released data, noting that 70% of those surveyed in Q4 felt that their household finances would improve in the coming 6 months. But that hasn't stopped them from planning various ways to keep spending in check, according to the study. Read more »

The 10 Fastest-Growing Grocery Categories in 2016

January 13, 2017

Americans looking to get their caffeine fix drove sizable increases in the dollar sales of ready-to-drink tea and coffee, with these emerging as the #1 and #3 growth categories in the grocery department in 2016, according to recent data from Nielsen. In fact, liquid tea sported not only the highest dollar growth (of 19.5%) but also the highest unit volume growth (of 14.4%). Read more »