Apple widened its lead as the most valuable brand, while Beverage brands dotted the list of the fastest-growing.
Food & Restaurants Articles
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Gen Z Adults Seem to Be Less Trusting of Brands Than Others
Consumers trust the Retail & E-Commerce industry much more than the Travel & Hospitality sector.
Search Ad Costs Are Rising. Here Are the Latest Benchmarks, by Industry
An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
US Teens’ Favorite Social Media Platforms Remain Unchanged; TikTok’s Growth Checked
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
Subscription Fatigue? Not For Youth.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
Consumers Value Authenticity When Learning About Brands on Social Media
Consumers find relatable personalities to be their most appealing influencer type.
Who’s Ordering Groceries for Delivery?
Millennials and people with kids in the household show an above-average likelihood to order groceries online.
Consumers’ Easter-Related Spending Expected to Reach A New High
Americans will spend about $192 on Easter this year, up from roughly $170 last year.
Consumers: Social Responsibility Matters in Some Areas More Than Others
Social responsibility factors into decision-making most in the Restaurant, Apparel, and Personal Care Product categories.
Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing
The top money-saving strategy used by consumers is to buy items on sale.
Consumers Eye Discretionary Spending Cutbacks
Consumers will spend more on Consumer Goods but less on Leisure & Lifestyle.
Trust Still Relies on Reliability and Transparency
There’s skepticism about business leaders’ ethics, but they’re still encouraged to speak out about societal issues.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Who’s Ordering Groceries for Delivery?
Millennials and people with kids in the household show an above-average likelihood to order groceries online.
Consumers’ Easter-Related Spending Expected to Reach A New High
Americans will spend about $192 on Easter this year, up from roughly $170 last year.
Consumers: Social Responsibility Matters in Some Areas More Than Others
Social responsibility factors into decision-making most in the Restaurant, Apparel, and Personal Care Product categories.