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Americans’ Confidence in Business, News Institutions Sees Some Gains

Americans’ Confidence in Business, News Institutions Sees Some GainsThere's been an uptick in confidence in newspapers, while skepticism reigns for news on the internet. July 6, 2017

Americans still have little confidence in news institutions, according to a new study from Gallup, but their confidence levels are rising. Nevertheless, there’s tremendous political polarization in how some institutions are perceived. Confidence in... READ MORE
Brands’ Use of Slang on Social Media is Annoying, Consumers Say

Brands’ Use of Slang on Social Media is Annoying, Consumers SaySocial media users want brands to behave like... store associates? May 26, 2017

Consumers seem to have fairly clear ideas about brand personalities on social media, and the use of slang isn’t… woke. In a new study from Sprout Social, roughly 1,000 US social media users weighed in on brand personalities, with most feeling... READ MORE
Only About Half of Americans Say They Trust the Internet

Only About Half of Americans Say They Trust the InternetOnline privacy fears are going up around the world.May 5, 2017

The internet’s development has had a transformative effect on consumers and industries, but it hasn’t engendered much trust along the way. In fact, just 53% of adults in the US say they generally trust the internet, according to results from a... READ MORE
Top 10 Marketing Charts of the Month – March 2017

Top 10 Marketing Charts of the Month – March 2017Our top 10 charts of the month, as determined by you, our readers.April 10, 2017

This month’s quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials’ new media milestone; financial status, by generation; improving digital ads; obstacles... READ MORE
Should Brands Take Public Stances on Social Issues? Consumers Weigh In.

Should Brands Take Public Stances on Social Issues? Consumers Weigh In.Millennials are the most likely to want brands to take a public stance on social issues.March 20, 2017

Brands are in the political and societal spotlight more these days – sometimes of their own accord, and sometimes not. But to what extent should brands have a voice in societal matters? Youth appear to feel more strongly about this than their older... READ MORE

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