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Verticals > Government & Politics

Should Brands Take Public Stances on Social Issues? Consumers Weigh In.

March 20, 2017

Brands are in the political and societal spotlight more these days - sometimes of their own accord, and sometimes not. But to what extent should brands have a voice in societal matters? Youth appear to feel more strongly about this than their older counterparts, according to a recent YouGov survey, which found half of Millennials (18-34) approving of brands taking a public stance on social issues, as opposed to only about one-quarter of Baby Boomers (55+). Read more »

Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability

March 15, 2017

Close to one-third of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has dug into its data [download page] and provided a host of new benchmarks across several metrics that can act as indicators for sender reputation. Read more »

Top 20 B2B Marketing Charts of 2016

January 30, 2017

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016's top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and tactical standpoints, giving B2B professionals insights that can help drive greater marketing effectiveness. Read more »

Political Advertising in 2016 Showed Sizable Channel Shifts

January 13, 2017

Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record, according to Borrell Associates. But while the spending amount was in itself interesting, the channel breakdown may have been more noteworthy. Read more »

Very Few Americans Trust Advertising Practitioners’ Honesty

December 27, 2016

When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly. But advertising practitioners? That's a different story. In fact, just 11% of adults rate advertising professionals highly for their honesty and ethics, according to Gallup's latest research on this topic. Read more »

What Motivates Consumers to Engage With Online Content?

September 12, 2016

aol-consumer-motivations-engaging-with-online-content-sept2016Consumers' motivations for engaging with online content can be boiled down to 8 "content moments," says AOL in a new study that analyzed more than 55,000 content interactions across 8 global markets. The leading content moment overall is the one termed "Inspire," referring to consumers' search for new ideas and desire to try something new. Read more »

These Social Media Behaviors Are Turning Off Your Followers

August 31, 2016

SproutSocial-Brands-Annoying-Actions-Social-Aug2016It's a tough world out there: a recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers. Case in point: posting too many promotions is considered the most annoying action taken by brands on social media. But at the same time, consumers say they need to see a product multiple times on social media before they'll buy it. Read more »

US Consumers’ Perception of the Advertising & PR Industry Worsens

August 22, 2016

Gallup-Consumer-Ratings-Industries-Sectors-Aug2016The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year's leader, the computer industry, with 66% viewing it favorably as opposed to just 7% seeing it negatively. Read more »

Here’s What Americans Say They Most Commonly Post About on Social Media

July 28, 2016

HarrisPoll-Adults-Social-Content-Posts-July2016More than 3 in 4 American adults engage in social media in some way, finds a report from The Harris Poll. The study indicates that of those engaged in social media, passive reacting or posts and content is the most common form of engagement, with far fewer mostly creating and posting original content. Still, users typically post about some areas more than others. Read more »

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

July 26, 2016

IBMMarketingCloud-Email-Open-Rates-by-Region-in-2015-Jul2016Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent study [download page] from IBM Marketing Cloud demonstrates, it might be worth shooting for the top, rather than the average. Read more »