Around half of American teens spend time in online groups or forums, with just 22% never frequenting such sites, according to a a recent study from Pew Research [download page] on teens' social media habits and experiences. Close to 1 in 8 teens say they often spend...
Advertising professionals remain among the least trusted professionals in America today. This finding comes from Gallup's most recent report on honesty and ethics in professions, which puts advertising practitioners 4th from bottom in the rankings. This is just...
Another quarter, another rise in US out-of-home (OOH) ad spending. This time OOH ad revenues grew by 3.8% year-over-year during the third quarter, per the Outdoor Advertising Association of America (OAAA), as the sector continues to roll on for closing in on a decade...
It's now been more than 8 years since the last time out-of-home ad revenues declined on a year-over-year basis. In Q2, ad spending grew by 4.7% from the year-earlier period, the fastest rate since Q4 2015, per the latest figures from the Outdoor Advertising...
Inbox placement rates are continuing to improve in the US, with an average of 85% of promotional emails from US senders reaching the inbox in the second quarter of this year, up from 77% during the year-earlier period. That's according to Return Path's latest annual...
Google took the lead over Facebook last year in referrals to media sites, according to a recent report from Parse.ly. A new analysis [download page] from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than...
Out-of-home advertising revenues grew by 2% year-over-year in Q1 2018 to reach $1.68 billion, reports the Outdoor Advertising Association of America (OAAA). The latest rise, while modest, represents the largest hike since Q4 2016, and marks 8 consecutive years of...
From content and advertising trends to internet use, B2B marketing and budgets, our collection of Q1 2018's top marketing charts showcases some macro trends running through the industry while also paying heed to some of the more effective channels and tactics being...
US out-of-home advertising revenues increased by 1.2% last year to reach $7.7 billion, according to the Outdoor Advertising Association of America (OAAA). While the growth rate for 2017 didn't match the 2016 figure of 3.1% or the 2015 figure of 4.6%, out-of-home...
Close to one-quarter of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has once again delved into its data [download page] to...
Only 48% of the general public in the US trusts business as an institution, according to the latest annual Edelman Trust Barometer [pdf], but that's actually not a terrible result in light of distrust in other institutions. In fact, just 42% trust the media, and a...
Americans have such dim views of the honesty and ethical standards of advertising practitioners that they place them alongside the oft-disdained members of Congress. So finds the latest annual Gallup report on honesty and ethics in professions, which finds just three...
Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.
Per-person spending is expected to be $177.06, down about $15 from last year.
But shared posts have the biggest impact on consideration behavior.
The third quarter of 2020 was another disappointing quarter for out-of-home advertisers (OOH), with the Out of Home...
Mobile app usage has seen a notable increase since COVID-19, and new data [download page] from Comscore confirms this...
Eyeing an increase in political advertising during the final stretch of the presidential election season, a recent...