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What Motivates Consumers to Engage With Online Content?

What Motivates Consumers to Engage With Online Content?

Consumers' motivations for engaging with online content can be boiled down to 8 "content moments," says AOL in a new study that analyzed more than 55,000 content interactions across 8 global markets. The leading content moment overall is the one termed "Inspire,"...

These Social Media Behaviors Are Turning Off Your Followers

These Social Media Behaviors Are Turning Off Your Followers

It's a tough world out there: a recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers. Case in point: posting too many promotions is considered the most annoying...

US Consumers’ Perception of the Advertising & PR Industry Worsens

US Consumers’ Perception of the Advertising & PR Industry Worsens

The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year's leader, the computer industry, with 66% viewing it favorably as...

Here’s What Americans Say They Most Commonly Post About on Social Media

Here’s What Americans Say They Most Commonly Post About on Social Media

More than 3 in 4 American adults engage in social media in some way, finds a report from The Harris Poll. The study indicates that of those engaged in social media, passive reacting or posts and content is the most common form of engagement, with far fewer mostly...

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent study [download page] from IBM Marketing Cloud demonstrates, it...

How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?

How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?

Having an email be opened is one thing - and a challenge in its own right. But what happens next? Are emails typically read, skimmed or just glanced at? A new report [download page] from IBM Marketing Cloud examines such engagement metrics based on a review of...

Friday Research Wrap, 6/17/16

Friday Research Wrap, 6/17/16

Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data, per recently-released survey results from Gallup. In fact, Millennials displayed more trust than the average of other generations across...

Top 10 Marketing Charts of the Month – May 2016

Top 10 Marketing Charts of the Month – May 2016

This month's quick-hit set of top charts includes the following topics: number of Millennials in the US; digital ROI measurement; CMOs' greatest strengths; streaming vs. pay-TV; views on advertising; B2B decision-making departments; B2B tech content marketing; top...

These Departments Wield The Most Influence Over B2B Purchase Decisions

These Departments Wield The Most Influence Over B2B Purchase Decisions

It probably comes as no surprise that the departments most involved in B2B purchase decisions varies by industry. Recently-released survey data from LinkedIn provides some insight as to the departments that wield the most influence, and those industries in which the...

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