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Market Research Participants Aren’t Satisfied With the Process. What Can Be Done?

Market Research Participants Aren’t Satisfied With the Process. What Can Be Done?Survey design - and the time commitment required - have a big impact on respondents' perceptions and honesty.May 3, 2017

Slightly fewer than half of market research participants rate their satisfaction with their average experience as a top-3 box score on a 10-point scale, according to the 2017 Global Respondent Engagement Study presented by GreenBook. So what are the problems... READ MORE
Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?

Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?A budget decrease is much more likely to affect creative spending than analytics.March 1, 2017

Marketing budgets are generally trending in the right direction, according to recent survey results from the American Marketing Association and Kantar Vermeer, as the proportion of marketers expecting spending growth in the short-term increased between Q2... READ MORE
B2B Firms Upping Brand Investments, Committed to Brand-Related Research

B2B Firms Upping Brand Investments, Committed to Brand-Related ResearchBrand investments are resulting in sales increases and improved customer acquisition.February 27, 2017

The vast majority (87%) of B2B companies have increased their brand investments over the past 5 years, with most (82%) of those seeing those investments pay off, most commonly in the form of increased sales and customer acquisition. That’s according to... READ MORE
Which Emerging Market Research Methods Are Gaining Favor?

Which Emerging Market Research Methods Are Gaining Favor?Market research buyers are turning to social media analytics and big data at a greater rate than providers.January 17, 2017

Emerging market research methods such as mobile surveys and online communities may no longer be deemed “emerging,” having well and truly broken into the mainstream, according to the latest edition of the GreenBook Research Industry Trends (GRIT)... READ MORE
Mobile and Social Advertising Expected to Continue Strong Growth in 2017

Mobile and Social Advertising Expected to Continue Strong Growth in 2017Growth rate expectations have slipped a little from last year but remain healthy for newer formats.December 22, 2016

Media, marketing and advertising executives continue to be bullish on the prospects for both mobile and social advertising, according to AdMedia Partners’ 23rd Annual Market Survey [pdf]. More than three-quarters of the respondents to the survey, which... READ MORE

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